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THE ROAD TO                        MICROS MOBILE                       MICROS USERS CONFERENCE, OCTOBER 2012OCT 23, 2012 -...
HELLO!                               CHIA HWU, CEO                               CHIA@QUBOP.COM                           ...
QUBOP: OVER 10 YEARS OF MOBILE EXPERIENCE    HAVE SHIPPED APPS FOR IOS, ANDROID, NOOK,    KINDLE & WINDOWS PHONE    APPS F...
THE DESIGN PROCESSOCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
ENTERPRISE SOFTWARE:            HIGHLY FUNCTIONAL, BUT NOT BEAUTIFULOCT 23, 2012 - WWW.QUBOP.COM
DESIGNED FOR DESKTOPS AND LARGE MONITORSOCT 23, 2012 - WWW.QUBOP.COM
INTERFACES ARE PLAIN AND UTILITARIANOCT 23, 2012 - WWW.QUBOP.COM
RESTAURANTS ARE HIGHLY DESIGNED AND POLISHEDOCT 23, 2012 - WWW.QUBOP.COM
RESTAURANTS ARE HIGHLY DESIGNED AND POLISHEDOCT 23, 2012 - WWW.QUBOP.COM
USERS NOW EXPECT SIMILAR POLISH                      FROM MOBILE SOFTWARE                  CONSUMER + ENTERPRISE ARE CONVE...
MOBILE DESIGN                     BEST PRACTICESOCT 23, 2012 - WWW.QUBOP.COM
WORLDWIDE USERBASE, MID-2012      500M      400M      300M      200M       100M           2006      2007         2008   20...
ANNUAL REVENUE SOURCES: APPLE VS. GOOGLE       IOS (IPHONE, IPAD, IPOD TOUCH)   ANDROID       NON-MOBILE (INCLUDES MAC)   ...
MOBILE HARDWARE PROFIT SHARE:                   99% APPLE + SAMSUNG      100%        75%        50%        25%           2...
IOS: A TRADITION OF PIXEL-ACCURATE LAYOUT                                             ASPECT                              ...
ANDROID: MANY SCREENS TO SUPPORTOCT 23, 2012 - WWW.QUBOP.COM
IOS 2012: SCREENS MULTIPLYING                                                ASPECT                                       ...
IOS 2012: SCREENS MULTIPLYING                                     ASPECT                                      RATIO       ...
7” VS. 10” TABLET: DIFFERENT USES     7” TABLET: HELD ONE-HANDED, OPERATED WHILE WALKING, FITS IN POCKET               10”...
IPAD MINI (RELEASED YESTERDAY)OCT 23, 2012 - WWW.QUBOP.COM
CHANGING MOBILE     DESIGN CONVENTIONSOCT 23, 2012 - WWW.QUBOP.COM
THE ICON GRID (EARLY 2011)      FACEBOOK                 LINKEDIN    YELP       SCVNGROCT 23, 2012 - WWW.QUBOP.COM
DEATH OF THE ICON GRID (LATE 2011)                      FACEBOOK           LINKEDINOCT 23, 2012 - WWW.QUBOP.COM
THE 5-TAB SOCIAL APP WITH CENTER ICON (2011)   INSTAGRAM              PATH (VERSION 1)   SOUNDTRACKING   SOCIALCAMOCT 23, ...
A TREND TOWARDS FLATTER, SIMPLER UI (2012)    INSTAGRAM                  INSTAGRAM   PINTEREST   PINTEREST       (2011)   ...
DOMINANT CONVENTIONS CHANGE EVERY 6 MONTHS:              PLAN TO REDESIGN ANNUALLY  FOURSQUARE (2010)            FOURSQUAR...
THE THUMB IS NOT A PRECISION INSTRUMENTOCT 23, 2012 - WWW.QUBOP.COM
ASSUME NOBODY READS ANYTHINGOCT 23, 2012 - WWW.QUBOP.COM
(EXCEPT IN JAPAN)OCT 23, 2012 - WWW.QUBOP.COM
STRIVE FOR    ZERO CONFIGURATIONOCT 23, 2012 - WWW.QUBOP.COM
DO THE                 RIGHT THINGOCT 23, 2012 - WWW.QUBOP.COM
CROSS-PLATFORM STRATEGY:     DUPLICATE CORE DESIGN, WITH PLATFORM TWEAKS               FOURSQUARE (IOS)   FOURSQUARE (ANDR...
CROSS-PLATFORM STRATEGY: SHARED CUSTOM DESIGN SQUARE (IOS)          SQUARE (ANDROID)   PATH (IOS)   PATH (ANDROID)OCT 23, ...
SLIDE-OUT NAVIGATION: NOW REPLACING TAB BARS   FACEBOOK                    PATH   NATIONAL PARKS      YOUTUBE          (HI...
ANYTHING FACEBOOK DOES IS              AUTOMATICALLY A MOBILE UI STANDARD               MOST MOBILE USERS HAVE LEARNED THI...
THE MICROS                               MOBILE APPOCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
THE PALETTE OF MODERN RESTAURANTSOCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
OCT 23, 2012 - WWW.QUBOP.COM
Habit BurgerOCT 23, 2012 - WWW.QUBOP.COM
SOFTWARE DEMOOCT 23, 2012 - WWW.QUBOP.COM
SOFTWARE DEMOOCT 23, 2012 - WWW.QUBOP.COM
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MICROS inMotion - Reimagining Mobile Restaurant Managment

A mobile design and UI presentation about the MICROS inMotion mobile app, designed and developed by Qubop, shown at the MICROS Users Conference (Baltimore, MD).

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MICROS inMotion - Reimagining Mobile Restaurant Managment

  1. 1. THE ROAD TO MICROS MOBILE MICROS USERS CONFERENCE, OCTOBER 2012OCT 23, 2012 - WWW.QUBOP.COM
  2. 2. HELLO! CHIA HWU, CEO CHIA@QUBOP.COM TWITTER: @CHIAH EVAN KIRCHHOFF, CTO EVAN@QUBOP.COM TWITTER: @THEEVANK WWW.QUBOP.COM TWITTER: @QUBOPINCOCT 23, 2012 - WWW.QUBOP.COM
  3. 3. QUBOP: OVER 10 YEARS OF MOBILE EXPERIENCE HAVE SHIPPED APPS FOR IOS, ANDROID, NOOK, KINDLE & WINDOWS PHONE APPS FEATURED BY APPLE IN USA, CANADA & JAPAN APP STORESOCT 23, 2012 - WWW.QUBOP.COM
  4. 4. THE DESIGN PROCESSOCT 23, 2012 - WWW.QUBOP.COM
  5. 5. OCT 23, 2012 - WWW.QUBOP.COM
  6. 6. OCT 23, 2012 - WWW.QUBOP.COM
  7. 7. OCT 23, 2012 - WWW.QUBOP.COM
  8. 8. ENTERPRISE SOFTWARE: HIGHLY FUNCTIONAL, BUT NOT BEAUTIFULOCT 23, 2012 - WWW.QUBOP.COM
  9. 9. DESIGNED FOR DESKTOPS AND LARGE MONITORSOCT 23, 2012 - WWW.QUBOP.COM
  10. 10. INTERFACES ARE PLAIN AND UTILITARIANOCT 23, 2012 - WWW.QUBOP.COM
  11. 11. RESTAURANTS ARE HIGHLY DESIGNED AND POLISHEDOCT 23, 2012 - WWW.QUBOP.COM
  12. 12. RESTAURANTS ARE HIGHLY DESIGNED AND POLISHEDOCT 23, 2012 - WWW.QUBOP.COM
  13. 13. USERS NOW EXPECT SIMILAR POLISH FROM MOBILE SOFTWARE CONSUMER + ENTERPRISE ARE CONVERGINGOCT 23, 2012 - WWW.QUBOP.COM
  14. 14. MOBILE DESIGN BEST PRACTICESOCT 23, 2012 - WWW.QUBOP.COM
  15. 15. WORLDWIDE USERBASE, MID-2012 500M 400M 300M 200M 100M 2006 2007 2008 2009 2010 2011 2012 IOS (ALL) ANDROID WINDOWS PHONE (CUMULATIVE WORLDWIDE USERS IN MILLIONS)OCT 23, 2012 - WWW.QUBOP.COM
  16. 16. ANNUAL REVENUE SOURCES: APPLE VS. GOOGLE IOS (IPHONE, IPAD, IPOD TOUCH) ANDROID NON-MOBILE (INCLUDES MAC) OTHER MOBILE (IOS ADS, MAPS, YOUTUBE) NON-MOBILE (WEB ADS, SEARCH) $0.2B $0.8B $26B $37B $82B GOOGLE TOTAL: $38 B (97% NON-MOBILE) APPLE TOTAL: $108 BOCT 23, 2012 - WWW.QUBOP.COM
  17. 17. MOBILE HARDWARE PROFIT SHARE: 99% APPLE + SAMSUNG 100% 75% 50% 25% 2007 2008 2009 2010 2011 2012 SOURCE: ASYMCO.COMOCT 23, 2012 - WWW.QUBOP.COM
  18. 18. IOS: A TRADITION OF PIXEL-ACCURATE LAYOUT ASPECT RATIO 3:4 ASPECT RATIO 2:3 2011: ONLY 2 SCREENS TO SUPPORTOCT 23, 2012 - WWW.QUBOP.COM
  19. 19. ANDROID: MANY SCREENS TO SUPPORTOCT 23, 2012 - WWW.QUBOP.COM
  20. 20. IOS 2012: SCREENS MULTIPLYING ASPECT RATIO 3:4 ASPECT ASPECT RATIO RATIO 2:3 9:16 SEPTEMBER 2012: 3 SCREENS TO SUPPORTOCT 23, 2012 - WWW.QUBOP.COM
  21. 21. IOS 2012: SCREENS MULTIPLYING ASPECT RATIO 3:4 ASPECT RATIO ASPECT ASPECT 3:4 RATIO RATIO 2:3 9:16 OCTOBER 2012: 4 SCREENS TO SUPPORTOCT 23, 2012 - WWW.QUBOP.COM
  22. 22. 7” VS. 10” TABLET: DIFFERENT USES 7” TABLET: HELD ONE-HANDED, OPERATED WHILE WALKING, FITS IN POCKET 10” TABLET: LESS MOBILE, TENDS TO REST IN USERS’ LAPSOCT 23, 2012 - WWW.QUBOP.COM
  23. 23. IPAD MINI (RELEASED YESTERDAY)OCT 23, 2012 - WWW.QUBOP.COM
  24. 24. CHANGING MOBILE DESIGN CONVENTIONSOCT 23, 2012 - WWW.QUBOP.COM
  25. 25. THE ICON GRID (EARLY 2011) FACEBOOK LINKEDIN YELP SCVNGROCT 23, 2012 - WWW.QUBOP.COM
  26. 26. DEATH OF THE ICON GRID (LATE 2011) FACEBOOK LINKEDINOCT 23, 2012 - WWW.QUBOP.COM
  27. 27. THE 5-TAB SOCIAL APP WITH CENTER ICON (2011) INSTAGRAM PATH (VERSION 1) SOUNDTRACKING SOCIALCAMOCT 23, 2012 - WWW.QUBOP.COM
  28. 28. A TREND TOWARDS FLATTER, SIMPLER UI (2012) INSTAGRAM INSTAGRAM PINTEREST PINTEREST (2011) (2012) (2011) (2012)OCT 23, 2012 - WWW.QUBOP.COM
  29. 29. DOMINANT CONVENTIONS CHANGE EVERY 6 MONTHS: PLAN TO REDESIGN ANNUALLY FOURSQUARE (2010) FOURSQUARE (2011) FOURSQUARE (2012)OCT 23, 2012 - WWW.QUBOP.COM
  30. 30. THE THUMB IS NOT A PRECISION INSTRUMENTOCT 23, 2012 - WWW.QUBOP.COM
  31. 31. ASSUME NOBODY READS ANYTHINGOCT 23, 2012 - WWW.QUBOP.COM
  32. 32. (EXCEPT IN JAPAN)OCT 23, 2012 - WWW.QUBOP.COM
  33. 33. STRIVE FOR ZERO CONFIGURATIONOCT 23, 2012 - WWW.QUBOP.COM
  34. 34. DO THE RIGHT THINGOCT 23, 2012 - WWW.QUBOP.COM
  35. 35. CROSS-PLATFORM STRATEGY: DUPLICATE CORE DESIGN, WITH PLATFORM TWEAKS FOURSQUARE (IOS) FOURSQUARE (ANDROID)OCT 23, 2012 - WWW.QUBOP.COM
  36. 36. CROSS-PLATFORM STRATEGY: SHARED CUSTOM DESIGN SQUARE (IOS) SQUARE (ANDROID) PATH (IOS) PATH (ANDROID)OCT 23, 2012 - WWW.QUBOP.COM
  37. 37. SLIDE-OUT NAVIGATION: NOW REPLACING TAB BARS FACEBOOK PATH NATIONAL PARKS YOUTUBE (HIDDEN NAVIGATION ASSUMES MORE SOPHISTICATED USERS)OCT 23, 2012 - WWW.QUBOP.COM
  38. 38. ANYTHING FACEBOOK DOES IS AUTOMATICALLY A MOBILE UI STANDARD MOST MOBILE USERS HAVE LEARNED THIS INTERFACEOCT 23, 2012 - WWW.QUBOP.COM
  39. 39. THE MICROS MOBILE APPOCT 23, 2012 - WWW.QUBOP.COM
  40. 40. OCT 23, 2012 - WWW.QUBOP.COM
  41. 41. OCT 23, 2012 - WWW.QUBOP.COM
  42. 42. THE PALETTE OF MODERN RESTAURANTSOCT 23, 2012 - WWW.QUBOP.COM
  43. 43. OCT 23, 2012 - WWW.QUBOP.COM
  44. 44. OCT 23, 2012 - WWW.QUBOP.COM
  45. 45. OCT 23, 2012 - WWW.QUBOP.COM
  46. 46. Habit BurgerOCT 23, 2012 - WWW.QUBOP.COM
  47. 47. SOFTWARE DEMOOCT 23, 2012 - WWW.QUBOP.COM
  48. 48. SOFTWARE DEMOOCT 23, 2012 - WWW.QUBOP.COM

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