Hands on presentation on how to begin an email marketing campaign using MailChimp and some of the tools required.

1. +
Email Marketing 101

2. +
Goals
 Define Email
Marketing
 Basic Strategy
 Build Email
Marketing Campaign

3. +
Intro to Email Marketing
Email marketing is a form of direct
marketing which uses electronic mail as
a means of communicating commercial
messages to a mass audience.

4. +
SPAM?
 Permission required
 No Purchased Lists
 Tradeshow
 Local Chamber

5. +
Strategy
 Think Relationship
 Integrated into
overall Marketing
 Frequency
 Great, relevant
content

6. +
Tools
 Spreadsheet
(Excel, Google Docs, etc)
 Web browser
 Image Editing Software
(Photoshop, Fireworks, Picn
ik)
 Text Editor (BBEdit, Text
Wrangler, Notepad)
 Email Marketing Service

7. +
Email Marketing Service
 MailChimp
 Constant Contact
 Vertical Response
 Exacttarget
 Campaign Monitor

8. +
Email Marketing Service
 Free Account (List
below 2000)
 Ease of Use
 Advanced Functionality
 Integration

9. +
Create an Account
 www.mailchimp.com

10. +
Your List
 Prepare List
 Create List
 ImportList (various
options)
 Keep List Clean

11. +
Your List – Keeping it Clean
 Don’t send to old lists
 Don’t purchase lists
 Useconfirmed opt-in
methods
 Don’t
scrape lists from
websites
 Watch out for Tradeshow
lists
 Avoid fishbowl lists

12. +
Preparing Content
 Main copy
 Additional copy
 Images
 Links
 Avoid Word at all costs

13. +
Setting Up Campaign
 Create Campaign
 Select List
 Select Template
 Modify Template
 Insert Content
 Test

14. +
Final Checklist
 SPELL Check
 Verify all Links
 Verify Subject Lines
 Checkin various email
readers
 Check for Spammy
words

15. +
Ready, Get Set, SEND

16. +
Reports
 Recipients
 Deliveries
 Opens
 Forwards
 Clicks
 Bounces
 Unsubscribes

17. +
Apply, Rinse and Repeat
Consistent
Concise
Content

18. +
 Ramir Camu
 rcamu@theeyeworks.com
 Twitter: @ramircamu Questions?
 Facebook:
www.facebook.com/theeyeworks
 www.theeyeworks.com