A breakfast presentation about our master thesis of gamification at Cybercom Sweden. See our blog at http://thegamingorganisation.blogspot.com

1. Achieved by
Kristoffer Frang
Robin Mellstrand

2. Who we are
Gothenburg Stockholm
Industrial engineering
and management
Software-intensive Business & Innovation
systems

3. What we do

7. 3,3 millions hours per day
40 million monthly active users
5,98 million game years(!)

8. (Total speltid i år per år
Sverige: 1,3150
World of Warcraft: 0,7475
Farm Ville: 0,4155
Angry Birds: 0,1375
TOTALT: 1,300

9. With over 250,000 articles, the World of Warcraft Wiki
is the next biggest wiki in the world, second to Wikipedia
If you grew up in the UK and are 21 years old,
you have spent 10,000 hours gaming in avarage
Americans spend 215,000,000 hours gaming annually
The avarage age of the most commong game buyers
is 41

10. Why does it work?
• What makes a game?
• Flow
• Work is Fun
• Alief

11. Goal Framework
GAME
Skill Direct Feedback

12. Abilities Mihaly
Csíkszentmihályi
Challenges

15. Gamificatio
n

16. GAMIFCAITON!
?

17. Sounds fun, but how do we
do this?

18. ?

19. What motivates people?
MotivationWhat do Game mechanics
factors at people think
Cybercom are fun?

20. Motivator Object of1. You are highly ambitious
desire
compared with other people
your age.
Power Influence
2. You usually seek leadership
Order Organization roles.
3. You usually dominate in
Saving social situations with people
Collecting things
your own age.
Vengeance Competition

21. Motivator Object of desire What is fun?
Power Influence Being a hero
Order Organization Patterns
Saving Collecting things Collecting
Vengeance Competition Competition

22. Motivator Object of desire What is fun? Mechanic
Power Influence Being a hero
Order Organization Patterns
Saving Collecting things Collecting
Vengeance Competition Competition

23. Motivator What is fun? Mechanic
Power
Achieving a sense
Order of completion
Saving
Vengeance

24. Motivator What is fun? Mechanic
Power
Triumph over
Order competition
Saving
Vengeance

25. What is the The game frame
game How the
about? game is
played
Rewards
What are the along the
goals with way
the game?
What
motivates
the player

26. How do we apply this?
Some activity in
the consultancy • Gamification
model design theory
• Player
motivations
• Workshop
Gamification
Interviews design theory
Questionnaire

27. ?
Which activity in the consultancy model?
How will the system handle feedback?
How much transparancy between the
players?
How do we….?
But what if…?

28. Wish us luck.
(We will need your help)