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The Glitch - Credentials
- 5. and on the right screen
- 6. Here’s where we come in speaking of the right screen, Apps Brand Strategy Branded Content Entertainment strategy TEch . Innovations
- 8. Across Categories ACROSS SCREENS AutoMobile Beauty Male Grooming Corporate Eye Wear Fashion Home Needs Hospitality
- 9. Across Categories ACROSS SCREENS Sport Beauty Male Grooming Corporate Eye Wear Fashion Home Needs Hospitality
- 10. Across Categories ACROSS SCREENS Media Food & Beverages RetailEntertainment Telecom
- 11. AFew Campaigns
- 12. MEntos Using, search terms & ongoing conversations to take over and “interrupt” Mentos is now bigger better softer mentos interrupts the chicken
- 13. MEntos Using, search terms & ongoing conversations to take over and “interrupt” Mentos is now bigger better softer mentos interrupts the chicken
- 14. MEntos mentos interrupts the chicken
- 15. Flipkart dothumbthing Target Tier 2/3 cities where mobile was the only screen + battle barriers like “online payment” “immediate delivery” etc
- 18. lakme lfwcommandcenter be the first to let them know when it happens, as it happens! Lakme fashion week always generates a lot of buzz on social media, how do you not have your brand lost amongst it?
- 19. lakme lfwcommandcenter set up a command center monitor news realtime + communicate with fans realtime + track celebrities & influencers realtime become the news
- 20. lakme lfwcommandcenter 18 ml trend impressions & we trended, in style!
- 21. lakme bridalstylist a stylist who will be with them all the way to their wedding what does every bride in india want?
- 22. lakme bridalstylist india's first bridal styling destination with customized guidance for brides to be to enable this, we created the perfect destination for every bride to be everything beauty everything fashion everything health and a 24 hour expert access
- 23. lakme bridalstylist the mediums used mobile app website
- 24. lakme bridalstylist the mediums used mobile app website
- 25. Lakmé: the brand FROM THE prepping ofthe skin to completing finalthe look a-zLakme TheMakeUpPro
- 26. Lakmé Makeup Pro APP try out buy 1 match 2 3 makeup Swatches can be tried out on the face. Realtime! match the makeup to your exact skin tone. realtime! buy the perfect product. realtime! filling the need gap Lakme TheMakeUpPro
- 27. the app camera becomes the mirror 1 Lakmé Makeup Pro APP how it works 2 try on makeup & select the right shade according to your skin tone 3 check both skin & makeup products edit & replicate looks created by experts 4 Lakme TheMakeUpPro
- 28. Lakme Makeup Pro APP the pro features Try on makeup in real-time and on your own photo Over 100 real-life cosmetics shades Over 75 Pro Stylist Looks Over 50 Product Recommendations Built-in color blending technology Latest Facial Recognition algorithm Save your favourite looks Supports ‘BUY’ feature across all available Lakmé products Support popular social networks Support sharing options Lakme TheMakeUpPro
- 29. Lakmé Makeup Pro APP why it works 3 pay-off of the lakme products by virtually trying them first mover advantage 1 no realtime makeup app in india 2 try & test all products as complete looks before purchasing try it before you buy it the pay-off Lakme TheMakeUpPro
- 31. how do you make people aware of this problem and get them involved in providing a solution? open defecation is a big problem in rural india... domex #toiletForBabli
- 32. get them to personally experience the difficulties & thereby educate them about the dangers of open defecation domex #toiletForBabli
- 33. once we got them to understand this problem through our interactive, user controlled website... they were more than willing to contribute... in kind domex #toiletForBabli
- 34. the result 1.2 mins avg per visitor 168k + unique visitors domex #toiletForBabli
- 35. ...but we got their hearts to beat as one Mumbai is a hot mess of different cultures, religions, languages and 20 million people... 20 million hearts o ne heart beat mumbai city FC Socialcontentstrategy
- 36. mumbai city FC Socialcontentstrategy tone of voice 20 million hearts one heart beat design language strong ,passionate and vibrant with a bit of cheek. Tone of voice - conversational and encouraging debate . Prudent in glory and optimistic in defeat. vivid , edgy , minimalistic and strong Establishing Visual association using brand colors.
- 37. mumbai city FC Socialcontentstrategy the result 27.9 k followers on twitter 421,286 facebook likes
- 38. Cornetto CupidityCallCenter We asked people to send in their valentine’s day messages and we turned them into songs
- 39. 3698 Cornetto CupidityCallCenter Total videos recorded: 4533 Total entries Voted as One of the best Valentines day campaigns of 2014, Globally
- 40. talk to them in the language of cricket and add a hint of lays to it! how does a brand reach out to a nation that is cricket crazy? lays #layskeplays
- 41. Every important event (Six, Helicopter Shot, Clean Bowled, Hook) during Indian Cricket Team's match at the World Cup was Live tweeted as commentary through the lens of lays bring to the audience live cricket commentary with a slight twist.. the lays twist! Eg: Clean Bowled: When a bowl full of Lay's chips gets over while watching the game.[ [ lays #layskeplays
- 42. lays #TastekaGame the result 3rd highest audience engagement on twitter brand based trend in india only
- 43. caprese #who’sthatgirl and we needed to create a hype around it without really revealing the new face... Alia bhatt was the new face of Caprese...
- 44. caprese #who’sthatgirl we gave our audience cleverly crafted visual & factual clues and asked them to guess #who’s that girl launch a contest around her without giving out her identity! ? ?
- 45. the result 1091 instagram followers 2168 twitter followers & we started from scratch PR coveragehttp://lighthouseinsights.in/ caprese-alia-bhatt-launch.html/ caprese #who’sthatgirl
- 46. we ask our fans to tell us the lengths they would go to, to avoid unwanted people who come between them & cricket lays #TastekaGame how do we connect with an audience that doesn’t let anything come between them and a world cup match?
- 47. 10 entries every hour were asked to upload videos explaining their plays using the packet of Lay's. but how do we keep the fans engaged and interested throughout? 12 lucky winners would win a trip to australia to witness the CWC15 finals lays #TastekaGame
- 48. the result 370+ unique video entries lays #TastekaGame
- 49. Nano How do you break the misconception that Nano is not a suitable car for long drives? drivewithMtv
- 50. Nano drivewithMtv By putting 16 socially active users on a road trip across the country for 20 days every move was documented as videos, pictures and blog posts. They gathered points by the interaction they generated
- 51. Nano drivewithMtv One of the best Social Media Campaigns of 2012 5 Million Website Visits 93,291 Tweets 500 likes on Instagram 532,000+FacebookFans 9.2Million-Reach
- 52. diesel FacebookFlashmob When 500 peoplechange their relationship status at the same time, conversations begin
- 53. diesel FacebookFlashmob the audience is led to a unique website where discount coupons and invites for the BIG Sale are provides in exchange for Facebook mentions One of the best Social Media Campaigns of 2012 Over 35,000 visits to the website & 5000 registrations
- 54. Theflavorof How do you make a film about a mute guy sound interesting?
- 55. WeleftBarfilooseinthehandsofviewer.Theviewer couldcommandhimto doanythingbytypingintheaction andbarfiwouldperform Barfi Theflavorof 8 lac hits Timespent:Min4.5minutes
- 58. BRANDED CONTENT
- 59. Boasting of an impressive line-up of artists, fans were in for a treat as each episode featured one renowned artist who was all set to regale the audience with his vocals
- 60. MTV CycloWars - The only cycling reality show in India! 4Participants.4Challenges.4Cycles.1City. MTVandFirefoxpresentthebiggestcycling showdownever.MTVFirefoxCycloWars all of this only on the World Wide web
- 61. Imagine if you could match even your phone to your clothes? Ourseriesof4video,eachhighlightingoneofthefourcoloursoftheNokiaAsha501series,gavetheuserfashioninsightsonhowtomatchyourphonetoyourclothes
- 62. Tech Innovations
- 63. 55 DSL WhatdoesAGunthat canbeTriggered overTwitterdo? Tweet Gun One of the most interesting twitter Campaigns of 2012 WewiredaNerfguntotheInternet, controlleditusingTweetsandwatched puneFlocktoitlikemothsbeforeaflame
- 64. Just turn the lights off Howdoyoutakeascarymovieandmakeitscarier? Ragini MMs 2 A website that works only in the dark
- 65. WhenChannelVopenedtheirnew- AGECAFEINDELHI,THEYAPPROACHED USFORNEWMEDIASOLUTIONS Channel v V Spot cafe InteractiveMenu InteractivePhoto-booth TouchscreenVictionary Food&BeverageRecommendation
- 66. Murder 3 AR App
- 68. ThankYou!