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How to Double Your Mobile Games Revenue in 1 Day

How to Double Your Mobile Games Revenue in 1 Day

Presented by Thomas Andreasen, CGO & Co-Founder, Playlab at GMGC Manila
LinkedIn: https://th.linkedin.com/in/thomasandreasen

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How to Double Your Mobile Games Revenue in 1 Day

  1. 1. How to double your Mobile Game Revenues - Thomas Andreasen
  2. 2. Digital Marketing Skill: Age: Years in Asia: Cats: 90 / 100 29 / 100 8 / 100 4 / 100 4.000.000 / 100 Marketing $’s Allocated
  3. 3. ● Founded 2012 ● $5m USD Series B 2015 ● Editors Choice / Game of the Year Award 2016 ● 25M+ Downloads ● Operating in Bangkok
  4. 4. Industry Knowledge 1)54% of users buy a 2.nd time within 1 hour of last purchase. 2)Approx 0.2% of your users accounts for 50% of your revenues. 3)General Conversion to Paying Users varies from 0.5-4.5% (Platform/country/genre) 4) Majority of top 100 grossing games has more than 7 different types of sellable items
  5. 5. Double your Mobile Game Revenues Requirements 1)Graphic Designer 2)Placements in your game 3)Tool for Pushing Campaigns (Swrve, DeltaDNA, Homemade Backend) 4)Analytics
  6. 6. Designer
  7. 7. And when he think he´s done…….
  8. 8. Placements Good Examples 1)After failed Purchase 2)After Purchase 3)Out of Virtual Currencies 4)The Lobby 5)After X time in App
  9. 9. Tool 1)There are costs involved. 2)Spend some time researching the best solution for you. 3) Alternatively you can hardcode your implementation into you game.(But i wouldn't recommend)
  10. 10. Analytics Track Who 1) Sees what, 2) Clicks what 3) Buys what
  11. 11. The Math Example 500$ = 0.05 ARPDAU increase Targeting Paying users only, then you can achieve upwards of 25% Conversion from impressions 10.000 DAU 20.000 Impressions 1000 Clicks 50 Conversions
  12. 12. Please don´t get confused Let me break it down for you.
  13. 13. Well we did it Actively Running Campaigns Not Actively Reaching Users With Campaigns Changed to Bundle offers
  14. 14. Recap and Practical advise 1)Get your graphic designer to create one or more offers. 2)Select placement 3)Implement & Launch 4)Track, Rinse and Repeat
  15. 15. Bonus Points 1)Video Ads 2)Give the Offer at the right time 3)Don't Cannibalise your Users 4)Re: 0.2% of Users provide you 50% of your Revenues
  16. 16. Q and A
  17. 17. Thank You facebook.com/Andreasen.Thomas https://th.linkedin.com/in/thomasandreasen E: thomas.a@playlab.com Thomas Andreasen

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