Mobile Game Asia 2015 Ho Chi Minh City

1. Looking At Data：An Overview Of The Mobile Game
Market In China And Vietnam

2. Catalogue
Summary of the overall market environment01
The market development path and contrast
of China and Vietnam
02
A brief introduction of DataEye product system03

3. With the economic development, the Internet and mobile applications have greatly changed the world
North
America
7%
Asia
58%
Europe
10%
Others
25%
World Population
North America
Asia
Europe
Others
34%
3%1%
30%
6%
2%
2%
22%
Distribution
of Asian population
China
Japan
South Korea
India
Indonesia
Thailand
Vietnam
Others
60%
40% Feature Phone
Smartphone
the number of mobile phone users % in 2014
10%
23%
28%
10%
21%
USA
China
Asia(ex,China)
Europe
Rest fo World
the number of mobile phone users % in 1995
the number of Internet users % in 2014the number of Internet users % in 1995
22%
12%
0%
61%
5%
1%
99%

4. Global mobile games industry growth trend from 2013 to
2018（panel computer and smart phones）
75.5
2013 2013
＄ ＄75.5
＋ 8.1%
19.1%＋
＄102.9 35.4＄
2017 2017
Global Games Market 2012-2017
Bn Bn Bn Bn
2012 2013 2014 2015 2016 2017
Total ﹠ Mobile Game Revenues
＄83.6
Bn
24.5＄
＄
＄
＄
＄30
91.5
Bn
Bn Bn
Bn
Bn113.3
44.2
15.9%＋
＋ 7.9%
29%
13%
20%
38%
27%
13%
23%
37%
24%
13%
27%
36%
＄
＄
＄
＄
＄
＄
＄
＄
＄
＄
＄
＄
24.5Bn
10.6Bn
17.0Bn
31.5Bn
25.1Bn
12.1Bn
20.6Bn
33.7Bn
26.8Bn
15.1Bn
30.2Bn
41.2Bn
2014 2015 2018
2014-2018CAGR
CAGR
CAGR
CAGR
CAGR
＋2.3%
＋
＋
＋
9.3%
15.4%
6.9%
＄14.0Bn
＄1.2Bn
＄6.9Bn
＄34.3Bn
＋17.1%
＋22.5 %
＋1.5 %
＋8.2 %
The Global Games Market 2018
Revenues Per Screen ﹠ Segment ∣Growth Rates 2014-2018

5. User number growth trend of global intelligent terminal from 2013
to 2018（panel computer and smart phones ）
2013 2014 2015 2016 2017 2018
54.1%
0.91
1.06
1.20
1.32
1.43
0.70
29.1%
17.1%
13.3% 10% 7.9%
Tablet Users Worldwide, 2013-2018
Tablet users % change
2013 2014 2015 2016 2017 2018
1311.2
1639.0
1914.6
2155.0
2380.2
2561.8
34.3%
32.4%
38.4%
25.0%
42.9%
16.8%
46.4%
12.6%
49.5%
10.4%
51.7%
7.6%
% change% of mobile phone usersSmartphone users
Smartphone Users and Penetration Worldwide
,2013

6. Distribution of mobile game revenue and number of
players of the the world's regiona in 2014
150M
players
revenue
＄ 5.7Bn North America
South America＄ 0.6Bn
revenue
players
160M
players
1.5Bn
＄24.5Bn
revenue
Europe、Middle East、Africa
Asia-Pacific
players
460M
＄ 4.6Bn
＄ 13.6Bn
players
760M

7. Major Asian Markets——China，Japan，South
Korea
Average
Consumption
Average
Consumption
Average
Consumption
Annual Growth Annual Growth Annual Growth

8. The southeast Asian market space is huge
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00 83
55
39
19 19
11
Nietnam Thailand Indonesia Malaysia Philippines Singapore

9. Catalogue
Summary of the overall market environment01
The market development path and contrast
of China and Vietnam
02
A brief introduction of DataEye product system03

10. The general situation of the mobile game market in China and
Vietnam
China Vietnam
Population：
1,360,720,000
Internet Users：
630,000,000
Mobile Phone Users：
1,286,000,000
Smart Phone Users：
519,000,000
Population：
92,500,000
Internet Users：
36,100,000
Mobile Phone Users：
134,000,000
Smart Phone Users：
23,000,000

11. The user and The revenue scale trend of mobile games in
Vietnam and China
9.8
21
30.2 51.3
89.1
310.5
357.5
510.8
25.0%
115.2%
43.6%
70.2% 73.7%
248.4%
15.1%
43.2%
0%
50%
100%
150%
200%
250%
300%
0
100
200
300
400
500
600
2008 2009 2010 2011 2012 2013 2014 2015(e)
User scale of mobile games Increase rate
China
Ratio and trend in Vietnam mobile game market
1.5
6.4
9.1
17 32.4
112.4
274.9
315.3
25.0%
326.7%
42.0%
86.8% 90.6%
246.9%
144.6%
14.7%0%
100%
200%
300%
400%
0
100
200
300
400
2008 2009 2010 2011 2012 2013 2014 2015(e)
Revenue scale of mobile games Increase rate
Vietnam mobile game users ：8 million
35 million
12%
45 million
15%＄
＄

12. The amount of games in China mobile game
market，2014
16773
Publish situation of mobile games in China and Vietnam
The amount of games in Vietnam mobile game
market，2014
77
0
1
2
3
4
5

13. The indicators of China mobile game market
25.32%
20.03%
16.32%
19.88%
11.32%
7.13%
2014Q1 2015Q1
Role Playing
Game
Action Strategy Casual
Puzzle
Simulation others
47.48%
12.48%
9.80%
18.79%
6.78%
4.67%
28.30
%
1-3
次
4-5次
27.83
%
19.84
%
6-10
次
11-20次
22.32
%
24.57%
20次+
6.43%
The average of
daily game time
Average daily
number of
playing a game
25.91
%
The diversity of mobile games
Fragmentation trend has decreased, the
proportion of moderate and severe play
ers has increased

14. The indicators of China mobile game market
The average of next day retained ： ARPU:
IOS：28.61% Android：27.92% IOS：4.61 Android：5.15

15. Detailed annotation of mobile game market
The distribution of game types
in China mobile game market
The distribution of game types in
Vietnam mobile game market
Pay rate of Vietnam mobile game marketPay rate of China mobile game market
40%
60%
premium user
free user
24%
76%
premium user
free user
10%
12%
20%
24%
7%
15%
4%
casual-5 games
RPG-10games
MMORPG-11 games
卡牌游戏-13 games
SLG-4 games
ARPG-8 games
挂机游戏-2games
Pay Rate Pay Rate
25%
20%
16%
20%
11%
7%
Role Playing Game
Action
Strategy
Casual Puzzle
Simulation
others

16. Mobile games industry chain analysis of China and Vietnam
The game
Engine
Outsourcing
Payment
providers
Copyright
owner
Mobile advert
ising
Game
Publishers
Distribution
Channels
CP User
Game
Operators
Android ios

17. P E
S T
The PEST analysis of China's mobile game market

18. The problems existing in mobile games of China
Voice from distributors are
stronger
Businesses in other links was
suppressed
Enhance core strength of
industry has been resisted
Industry chain is
not balanced
Successful products are
concentrated
in the beginning of 2013
The same CP try to copy the
success aremore difficult
The success rate of
secondaryproduct is low
The spread of industry
speculation
Rapid imitation product quality
is low
Market innovation is blocked
Innovation is blocked
byKnockoff products
Some companies malicious
brush list
Objective motivation is not
pure, most
Companies try to arbitrage
or attractcapital
There are so many bad
behaviors likebrush list
or make a false report,etc

19. Terminal manufacturers
the most stable entrance
……
The new traffic entrance
appear constantly
anime and
comic
Social networking
platform
The game
live
14-07 14-08 14-09 14-10 14-11 14-12
2.02
2.11
移动应用商店的月度覆盖人数（亿人）
2.04
1057
1761
2014上半年 2014下半年
Number of IP games
Number of
IP games
82%
52%
37% 27%
81%
50%
43%
37%
1月后 4月后 7月后 10月后
retained rate of IP games
IP game
retained rate
The development trend of mobile game industry in China

20. New games are
hard to enter
Old game retained
for a long time
25.2%
17.3%17.2%
14.7%
17.0%
15.3%
14.0%
11.8%
14-07 14-08 14-09 14-10 14-11 14-12 15-01 15-02
46.3%
49.1%
48.1%
50.9%
48.6%
51.2%
52.6%
56.5%
14-07 14-08 14-09 14-10 14-11 14-12 15-01 15-02
The proportion of new
games in moderate
and severe games
The proportion of old
games in moderate
and severe games

21. The development trend of mobile game in China
User scale is large, the potential
is better than console games
Industry reshuffle is ongoing
Competition began to show th
e standardization
Satisfy user demand, invest
ment in the future will beco
me the core

22. The future trend of the development in Vietnam market
Channels
are strong
IP
Knoc
koff
Capital
inflows
Quality
subdivide
the indust
rial chain

23.  Hardware is not stable, the network security needs to be improved
 Communication cost is higher, the localization is more difficult
 Industry chain need to be completed and implemented
 Mobile Internet is developing rapidly ， Good network environment ， user is
Market prospects is great and the user is large
 The concern of the international market and the
capital gradually accesstonate” the market
 User attributes are original and high market acceptability
Opportunities
Challenges

24. Catalogue
Summary of the overall market environment01
The market development path and contrast
of China and Vietnam
02
A brief introduction of DataEye product system03

25. D-HAP
HTML5 Game
analysis platform
D-EAP
Experience analysis
platform
D- OAP
Distribution channel
operation analysis
platform
D-OAP
APP Game
analysis
platform
D- TAP
TV Game analysis
platform
APP
Product and service system of DataEye

26. Efficient、
Real-time
Professional data
analysis team
Massive data
processing
capacity
Improve the
response
speed of the
operation
Provide close-fitting operations consulting services
Reduce
the labor
costs
7 X 24 Service
Advantage of DataEye

27. Thanks