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How To Monetize Non-paying India & SEA users Through Rewarded Video Ads

Mobile Game Asia 2015 Ho Chi Minh City

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How To Monetize Non-paying India & SEA users Through Rewarded Video Ads

  1. 1. " "; v "a. __-ã W ” . r ` ' . . k' / . é Rewarded Video Ads
  2. 2. About POKKT POKKT is a Rewarded Video Advertising Platform for Game Developers to Monetize their South East Asia and India trafñc.
  3. 3. 6504' MILLION *i* Ir i* m " I ` ? rw t_ *I “ MOBILEDEVICES . ml i rf I 1 II 87% FEATURE PHONES L .200 l. I. ? MILLION MILLION DEVICES __ , APPS DOWN LOADED SOLD EVERY MONTH I _i lal/ Eg; 8' a , a 45% l» I I "' Ci OF ALL APPS OFTHEM DOWNLOADED ARE ARE GAMES SMARTPHONES i! olo Internet Connectivity Crossed ; i 0.31 - _ ~ 200. MN And Growing Due to ~ Falling Data Charges And w I Growing Sales of Smartphones.
  4. 4. OPPORTUNITIES 03 ln App Purchase to grow from negligible to $50 Million per year business in next 2 years 04 In App Purchase to be driven majorly by Telco Billing 02 Games Download to grow 5x in 2 years from iBillion 05 Local OEM's which are 50% of all new Android phones sold will drive distribution 01 Mobile Internet Users expected - 3X growth in 2 years
  5. 5. . . s . .G. . 0 Developers 0 Developers & Users
  6. 6. 2'? I IMII ng; “i India @JAFCO ASIA I' a Singapore i s 20 I 2 Thaiiand zI-O Indonesia i “ñov8
  7. 7. on" ãZGGDE@ POKKTSDK 'i' iOS CIODQOID @unity . W < 200 KB Plug-n-Play Developer Dashboard and Analytics
  8. 8. About POKKT 5 0 + Brand Video Campaigns 1 0 + Views ñdeol nnnnn ory HighecPM
  9. 9. '9,, naumus mo: 'c Next wave "lulu-madla XERCEE 3- Iltb 'LAYPAX F ) RELIRFICE GRITIES on' M r» k} 3 Nozora www 0111017? : -w 'LIFJRI I lMobiIe ! :9 @isnag . à Eowã íunglee KALI_ : tro (? ?{ü?3 _I 'rmY MULIL ; Amu I - . $6 MIIIIIIIGIAB-S
  10. 10. ç O j b3): I-I I IJKAULIKJ ` E lc; / : vi E s iNTEHT/ INMENY l Sinoze CREACLE i r n_ «nvm 1.: : inmuvunw . . W_ #if i : lumaan-e ! IIIIIIIIIIII si@ tgl@ Ill-t. I: . *fg L! i 935@ Vãlmlíll" Ooxsee
  11. 11. i «ma. .,; .~. i.í. .;; . or*** Qlíipepsi pomos; @gve a . o ' - 1/7 ãéc/ Zwãíãü, . »/ a-rtel ~í*u<>. stésisae @arw, @isigaw: snapdeans i Ivmziahaia IC" l I I HONDA ”'1
  12. 12. *~. `_ I i ` ` A' `_` I {in , ` m' . a ; x ` ba K0 ` ' ' X v. i / i: [VIII- C _l/ I x l , /-" `x Lrl i `l>/ / ' , rl ' i` g~ , X . W l( MONETIZE YOUR USERS THROUGH REWARDED VIDEO ADS
  13. 13. t _~/ . . O BUT LET'S FIRST. .. EXPOSE SOME MYTHS i
  14. 14. MLYT I-T #1 "Rewarded videos are intrusive and they disrupt my game UX. " 5. ü . ,/ l I lx `A. g . i ` e I' '
  15. 15. “Pit-ili 'ft-tur ! inutil gina nrn n . .miga 'i 'iu-ii' inum» in] -' muli: rlitzimplicf" 'Joifre out of rescue attempts : l neg-gne. ? 3"; J15'“': " Cancel 0k! attempts a 5 ` uaHLLBJ-íü ma;
  16. 16. MLYT I-T #2 "I can NOT run rewarded video because my in-app economy doesn't support it. " 5. ü . ,Z I I Ili 1x g . '^II g e 'I '
  17. 17. 'w. a * L ' `A1 p A i ` . . . H* 1"*** _. i1-- fítífà " f ; iru
  18. 18. _ I' Q ` < r 3' i l k' p l' x "Most rewarded video ads are game related"
  19. 19. Try again with a better bail Earn 50 Gold Pins ? DV nnmn
  20. 20. MLYT FT #4 "Rewarded videos will cannibalize my paying users. " 5. g 0,/ I I lu «a g . '^II g_ e I' '
  21. 21. 045015” a " _. ._; `3.; j` nãoonihiíonow . .1.'i: *4': '579 VJ! : EET "POKKT with their local team in Thailand has helped our game "Thapster" generate additional revenue from non-paying users from Thailand. " - Nick (Co-Founder, Sinoze Co. Ltd. -Thailand)
  22. 22. MLYT FT #5 "Rewarded videos have no user retention within my game. " 5. ü . ,/ I I lx `A. g . i ` e I' '
  23. 23. l; i I * is E*. sKiis iii i* Players are unlikely to quit playing due to Incentivized Ad-watching 40% 100% S . E 4-' JJ 2 a 2 a >. >. : Eg 20% g à 50% gn. gn. e I I e 9 I s I l c I I O I I I a I * a I NoVideo 1 3 5 7 NoVideo 1 5 'IO 15+ # of Ad_consumption Days in 1.: Week Avg. # of Ads Viewed/ Day for Active Players Frequency of ad consumption Majority Of heavy Ad-watchers correlates well with long-term Tetalm l0n9 term retention
  24. 24. Brand Advertisers 3 Rewarded Videos
  25. 25. "Please do NOT force my Ad on the user! "
  26. 26. atomicalia@ @matatawa: . tm - &w; **is . . L. s. - @gm m@ _
  27. 27. An nrn# (n. .1 "l _ai _I ". [x 1 f' I 1 rfifyf~“ ? Thríí v* ru'
  28. 28. ,a `9w¢ t"'ol<. ñ' v a 3; na t. . a d* . , . 'k . 1"@ ? a [: an _ l_ Jun ? van 4h 43?. ..) %. ~J% u (Game Stuuio fromyéTfvwaíand) x 'I NRH W? 1` 5.» ü v *nm 13.1,. ;U Ihnllw : .r: ~n; -« Lgyãvilfw`ly I' LE _ i W' ? f `1 N `: " "" g 4 u are skippable
  29. 29. "Is there a brand recall in rewarded video? "
  30. 30. a a " ' 'n 11 L *H i' "a a`a n"454'¢ l. 'x Ining. 'i1 v gaw ; ga-cn II v v ~~ ` I 4g_ n (n I n , Q I n a ç; ,, h I dveóí a 'bt 1 I ü n t %uco^“ bv i I _ Mobile Video Outperforms TV Online , _'_ e gi; , 1 _ V CPG Brand Mobile Vídeo Ad vs. Same Ad Across TV & Online F CPG Brand Mobile Video Ad (AdColony) CPG Brand Same Creative Online Video Ad Norm (M21+) CPG Brand Same Creative TV Campaign - All Airings (M21+) (SJ 1.12 - 6.7.12) I nànomlíiiünjí i ño g irh* . 79% . .tgal 45 % 29% 24% 15% Wo 6% 7% 7% Van@ 4% -1 I l I Message Recall Ad Favoraability Purchase Interest General Recall Brand Recall
  31. 31. G t} fm: * CC ~; Ií WhyAPOKKT? ” d Local Developer and Ad Sales Support Local & Contextual Video Ads High eCPM Faster Payouts P. a 0,/ . i . l ' l a o ' “" ll '
  32. 32. Thankyou! Any questions? Nimit Panpalia _ _ Head - Global Developer Acquisition nImIt. p@p0kkt. C0m

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