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Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Leveraging Vietnam for
a Global Gaming
Busines...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
A Little Bit About Myself
Run DeNA Singapore/H...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
DeNA Hanoi – Who We Are
Not an off-shore contr...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Game Design
Engineering
Art Direction
Art Crea...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Our Team in Hanoi
DeNA Proprietary and Confide...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Our Titles
DeNA Proprietary and Confidential
D...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Our Own Dien Bien Phu
DeNA Proprietary and Con...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Our Own Dien Bien Phu
DeNA Proprietary and Con...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Transformation
- From Contract Engineering Hou...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Transformation
- From Contract Engineering Hou...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Transformation
- From Contract Engineering Hou...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Transformation – great success
Global market e...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
13
Avoid Dangerous Trap
Time
Level
Global Stan...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
14
Level
Global Standard
Vietnam Standard
(Exp...
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
DeNA Proprietary and Confidential
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
16
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Leveraging Vietnam For A Global Gaming Business

Mobile Game Asia 2015 Ho Chi Minh City

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Leveraging Vietnam For A Global Gaming Business

  1. 1. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Leveraging Vietnam for a Global Gaming Business Mobile Games Asia Ho Chi Minh City July 10 th , 2015 DeNA Singapore DeNA Hanoi Tetsuya Mori Strictly confidential
  2. 2. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential A Little Bit About Myself Run DeNA Singapore/Hanoi Game Studio Co-creator of Java 2ME @Sun Microsystems Ex Venture Capitalist Ex FPT Software board of director First exposure to Vietnam – 1996 in the US Experience in Vietnam since 2008, continuously 2
  3. 3. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential DeNA Hanoi – Who We Are Not an off-shore contract engineering sweatshop Not a porting factory Not a game publisher for Vietnamese market DeNA Hanoi is THE main development arm of DeNA Singapore/Hanoi Studio - Specialized in mobile social game development and operations - Target global markets - Takeover successful titles in the leading gaming market 3
  4. 4. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Game Design Engineering Art Direction Art Creation QA Game operation analysis Localization Publishing 4 Strictly confidential Singapore and Hanoi 2-in-1 DeNA Proprietary and Confidential Singapore Singapore Singapore Singapore Singapore Vietnam Vietnam Vietnam Vietnam Multi-national 50+ staff All Vietnamese 100+ staff
  5. 5. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Our Team in Hanoi DeNA Proprietary and Confidential
  6. 6. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Our Titles DeNA Proprietary and Confidential D.O.T. for US, Korea, Taiwan Blood Brothers for US and China Marvel War of Heroes for US Rage of Bahamut for US
  7. 7. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Our Own Dien Bien Phu DeNA Proprietary and Confidential Latest Project - For Japan – DeNA’s Home market - Earlier stage take over - Higher hardle - SIN/Hanoi best team formation
  8. 8. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Our Own Dien Bien Phu DeNA Proprietary and Confidential Latest Project - For Japan – DeNA’s Home market - Earlier stage take over - Higher hardle - SIN/Hanoi best team formation
  9. 9. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Transformation - From Contract Engineering House to Studio 9 End UsersGame Studio End Users Contract Engineering Team Customer Marketing Team Customer Development Team
  10. 10. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Transformation - From Contract Engineering House to Studio 10 End users not in sight No sense of ownership One-off mentality Priority on delivery schedule Quality – ‘just works’ No continuation for future End UsersGame Studio End Users Contract Engineering Team Customer Marketing Team Customer Development Team
  11. 11. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Transformation - From Contract Engineering House to Studio 11 End users dictate our lives, every day, every moment End UsersGame Studio End Users Contract Engineering Team Customer Marketing Team Customer Development Team
  12. 12. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential Transformation – great success Global market experience – the best in Vietnam Social game live operation expertise – the best in Asia Technical level – almost on par with DeNA HQ Studio Team cohesiveness – one of the best in Vietnam 12 So Far, So Great
  13. 13. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential 13 Avoid Dangerous Trap Time Level Global Standard Vietnam Standard (Expected)
  14. 14. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential 14 Level Global Standard Vietnam Standard (Expected) Time VN cost base Vietnam Standard (Factored in cost increase) Price-Performance Trap Avoid Dangerous Trap
  15. 15. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential DeNA Proprietary and Confidential
  16. 16. Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Strictly confidential 16

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