1. Guillaume MARTIN 73/75 promenade du verger 92130 Issy les moulineaux
+33 6 58 59 35 55 • 4guillaumemartin@gmail.com
41 yo • 2 kids
Proven successful manager of the digitisation of companies, Digital & CRM
strategist, team leader, hands-on entrepreneur fascinated by innovation. I also
have high sensibility and skills for managing medias/PRM and data strategies.
EXPERIENCE (>18 years in Digital and CRM)
> Jan 2011 -March 2016 DEPUTY GENERAL MANAGER @ AGENCE ZONEFRANCHE (NOW MKTG) -
+60 PEOPLE, 8M€ (SOLD TO DENTSU AEGIS)
#CO-OWNER #NEWBU #TURNOVERX3 #INTERNATIONAL #+50EMPLOYEES
#INNOVATION #AUTOMOTIVE #CRM #DATA #SOCIAL #DIGITISATION
#ECOMMERCE #SEAT #PEUGEOT #GAMMVERT #L’OREAL #B2B
#INGENICO #SOLD
oCo-owner and Deputy general Manager in charge of Digital, CRM and mobile.
Creation and management of the business unit in France and in Spain.
New business & development of the client agency portfolio
Creation of the IT structure, the online creative studio and structuration of the
international accounting Team for Seat International (VW group)
+5 millions of gross margin
+50 talents recruited and1 mobile tech company acquired and integrated
oPartner in charge of Seat international's account
Re-inventing user experience/customer journey including network digitalisation
(training of dealers to actively manage PRM, development of social platform to
connect hot prospect with dealers, rebuilding network objectives and incentive
policy…) deployed in 3 countries (Spain, Mexico and France)
Leading the CRM global strategy, from central definition to local implementation,
managing new data strategy and developing dynamics omnichannel roadmaps
Managing 360 communication in Europe for special vehicules, Aftersales & fleets.
Leading an international team of 20 consultants + creatives
Responsible of the P&L of the biggest client of the agency >4 millions €
Managing innovative projects (Mobile + Seat Connected People)
Managing more than 15 campaigns /year adapted in more than 20 countries.
Reporting to International marketing manager and VP sales
oPartner in charge of the digitisation of Gamm’ Vert (#1 of the garden furniture retail)
while integrating the pure player #1 plantesetjardins.com
In charge of digital ecosystem strategy
Managing the team reorganisation
Managing the marketing budgets (from PRM to CRM)
DIGITAL AND COMMUNICATION AGENCY
GRAND PRIX TOP/COM 2013 - SAPPHIRE CRISTAL FESTIVAL 2013
GRAND PRIX DE LA COMMUNICATION SOLIDAIRE 2013
AGENCE CUSTOMER MARKETING DE L’ANNÉE 2012
PRIX INNOVATION SECTEUR AUTO 2012
> Juin 09 –Janvier 11 OWNER AND FOUNDER @ ONEMORETHING (SOLD)
#MYCOMPANY #FASTSTART #SATISFIEDCLIENT #SOLD #HOOVER #TOTAL
#GMC #STARTUP
o Creation and development of the company
5 top clients for year 1 :
HOOVER (Web, print campain, event management, instore); GMC services
(animation/videos) ; Vinnobest.com (Design) ; Total Lubrifiants (websites
animation) ; GMF Vie (CRM).
o Gross Margin first year 500 K€ (4 PEOPLES)

2. 360 COMMUNICATION AGENCY DIGITALY DRIVEN
> Janv. 09 – Juin 09 MANAGING PARTNER @ CRM COMPANY - +60 PEOPLE, 9M€
#CRMMASTERING #DATA #NEWVISION #FANTASTICBRANDS #MUGLER
#PSG #L’OREAL
o New business & development of the client agency portfolio.
Web marketing strategies & integrated strategies.
International e-commerce strategies across several countries
CRM programs creation & implementation
Team management & budget: 15 people for1,5M€
DIGITAL SRATEGIES, ONLINE MARKETING & CRM
> Juin 06 – Janv. 09 DEPUTY GENERAL MANAGER @ FULLSIX /6AM +20 PEOPLE, 3M€
#FULLSIX #REBRANDING #MEDIA #GROWTH #PRM #SEM #AFFILIATION #LCL
#MASTERFOODS
o Rebranding, repositioning & converting DMC from traditional media agency to
recognized performance media agency
New business & development of the client agency portfolio.
Team management & budget: 20 people for 3M€
MEDIA STRATEGIES AND SPECIAL EVENTS
> Janv. 05 – Juin. 06 MANAGING PARTNER SIXANDCO (GRANDUNIONS/FULLSIX) +20 PEOPLE, 2M€
#FULLSIX #SECONDNETWORK #LAUNCH #ECOMMERCE # CRM #GROWTH
#STRATEGY #DISRUPTION #FIAT #TROPICANA #PEPSI
o Creation, Branding, Management Rules, Tools creation (reporting extranet…)
o New business & development of the client agency portfolio.
Web marketing strategies & integrated strategies.
e-commerce strategies
CRM programs creation & implementation
Team management & budget: 10 people for 1,2 M€
DIGITAL AGENCY
> Avril 98 – Janv. 05 ACCOUNT MANAGER FULLSIX +100 PEOPLES, 10M€
#FULLSIXBEGINNING #MENTOR # RESPONSIBILITY #STRATEGY #VISION
#MANAGEMENT #COMPLEXPROJECT #LOVETECHNOLOGY
o Project management
Web marketing strategies
International deployments
DIGITAL AGENCY
Education
1997-1998 Graduate from IGR Master’s degree DESS MARKETING DE LA DISTRIBUTION. -
1994-1996 Graduate from IAE Dijon MAITRISE DE SCIENCES DE GESTION
English Professional
Spanish Professional
Interest
Sports Kitesurf, diving, ski, Golf
Others Innovation, IOT, 3D printing, travels, treehouse.