The Return of Storytelling vs. Corporate Speak

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Storytelling has become the “new black” in business communications. And for good reason. This deck shares some of the science and anecdotal evidence on why storytelling works. It also reminds us storytelling wins over corporate speak virtually every time (perhaps not in a quarterly earnings news release). All with a touch of levity.

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When it comes to business communications. we believe the story is always there. Yet, these stories rarely arrive on a silver platter for all to see. Instead, the process for finding these narratives can be akin to an excavation, requiring digging and digging and sometimes more digging. This deck offers guidance and mini case studies with the hope of inspiring those charged with communicating to the outside world to find the interesting stuff.

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Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google. As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search. This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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