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Comunicación y RRSS para futuros arquitectos

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Presentación realizada el 16/11/2015 por Francisco J. Gutiérrez en UBA (Universidad de Buenos Aires), en la cátedra Scagliotti de la Facultad de Arquitectura, Diseño y Urbanismo (FADU).

En este documento se muestran claves de Marketing y Comunicación para estudiantes de arquitectura (y de otras materias), en un mundo cada vez más social e interconectado. Las redes sociales no sólo deben usarse para el ocio, sino que constituyen un canal fundamental de presentación del profesional, y es necesario establecer una estrategia de marca personal ya desde antes de finalizar los estudios.

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Publicado en: Redes sociales
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Comunicación y RRSS para futuros arquitectos

  1. 1. Comunicación y RRSS para estudiantes de Arquitectura (y para los otros también…) Francisco J. Gutiérrez de Arrechea Arquitecto | MBA
  2. 2. Based on real facts Basado en hechos reales
  3. 3. Since 2012… Desde 2012…
  4. 4. No less than 120 weekends without party… No menos de 120 fines de semana sin salir con amigos…
  5. 5. Countless white nights… Incontables noches sin dormir…
  6. 6. One goal… Una meta…
  7. 7. Prove my talent… Probar mi talento…
  8. 8. The Day…
  9. 9. The Jury…
  10. 10. The Audience…
  11. 11. Me…
  12. 12. My Library (project)…
  13. 13. And…
  14. 14. Eeeee……………….
  15. 15. The end?
  16. 16. People love (true) stories
  17. 17. Tell them yours
  18. 18. - Share your Process…
  19. 19. Inventory
  20. 20. Site surroundings
  21. 21. Book
  22. 22. Library
  23. 23. CommunityExperience
  24. 24. Private
  25. 25. Communal
  26. 26. Book storage
  27. 27. Hemeroteca
  28. 28. Reading room
  29. 29. - Love your Project
  30. 30. This one?
  31. 31. Or this one?
  32. 32. Or this one?
  33. 33. No matter which, it matters how…
  34. 34. - Believe in you® Professionalism
  35. 35. Tell them who’s behind?
  36. 36. Recap? 3Ps - Process - Project - Professional
  37. 37. Channels…
  38. 38. Social network
  39. 39. @theinnovaroom
  40. 40. #MARCOMxARQ
  41. 41. theinnovaroom
  42. 42. theinnovaroom
  43. 43. theinnovaroom
  44. 44. tu nombre
  45. 45. Recap? SN - Trackable - Measurable - Cheap (or free) - 7x24
  46. 46. Body language
  47. 47. Body…
  48. 48. Face…
  49. 49. Arms & Hands…
  50. 50. Voice…
  51. 51.
  52. 52. Doubts, comments?
  53. 53. Gracias muchas!
  54. 54. Like it? Find more: AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com www.theinnovaroom.com theinnovaroom @theinnovaroom +theinnovaroom theinnovaroom The Innova Room theinnovaroom ©THEINNOVAROOM,2015 Reproductionisauthorised,providedthesourceisacknowledged,savewhereotherwisestated.

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