Jack Carter

Dallas/Fort Worth Area United States

Technology Principal | The Shinobi Group

Technology / Software / Internet

We make software make a difference. In many organizations, there is a disconnect between marketing and IT. Sometimes, it’s so profound that the two operate in complete isolation from one another, competing for budgets, resources, mindshare and attention. This can not only derail a company’s forward momentum; it can mean falling well short of business goals and revenue targets. Software experiences — whether customer-oriented or internal — are an extension of the brand. They either deliver on a company’s brand promise, or they dilute it. The Shinobi Group leverages proven expertise in both technology and branding to help companies align their brand and technology by helping them identi...