Many People get confused when it comes to SEO and link building. Search Engine Optimization is not as hard as it looks and in this presentation we will explain the different techniques you can use to increase your ranking with search engines. SEO is important because it helps search engines to rank your site. The better the SEO on your website or blog, the higher it will be ranked in search engines, thus you will get more traffic. For more information please visit www.themarketingguy.net Twitter: @themarketinggu4 Faebook: TheMarketingGuy1

1. www.themarketingguy.net
TheMarketingGuy
facebook.com/themarketingguy1
@themarketinggu4

2. INTRODUCTION
Search Engine Optimization can be a very confusing topic to get your head around.
But by the end of this you should be a pro… well maybe not a pro but you’ll have
a lot more knowledge in SEO.
SEO is the process of adjusting your articles to include keywords which will help
your website/blog to rank better on search engines, thus gaining more traffic to your
site.

3. LINK BUILDING
Link building is important to search
engines because it helps major
search engines to rank your website.
Don't take our word on it. Google
say; "In general, webmasters can
improve the rank of their sites by
increasing the number of highquality sites that link to their pages."
There are many different types of
links your website can use to
increase its page ranking in search
engines and we will show you how
to do it.

4. RECIPROCAL LINK
Reciprocal link is when two websites have agreed
to place links between their websites while having
their share of the traffic. For example Person A
places a link of Person B's website while Person A
also does the same thing and places a link on their
website. This way the websites are both
reciprocally linked. Putting your website on link
directory websites doesn't seem to increase your
traffic anymore either. So don't waste your time
and money on link directory websites and just use
the normal techniques of link building.

6. FORUMS
Getting on to Forums and using the signature option helps as well. Using the
Forum Signature can build your outbound links up and search engines use
this to pick up and thus your site gets more traffic. Pretty cool trick, huh? You
should also participate in forums regularly and contribute to them. Users of
forums could see your a knowledgeable person it your subject and visit your
Forum Profile and see your website link from there. So make sure you fill in
your profile properly.

7. SOCIAL BOOKMARKING
Social Bookmarking is a great way to link build and get more page
ranking by search engines. A Social bookmark website is a place
where users can save and bookmark their favourite websites and
organise the websites for everyone to view. These websites are
highly regarded by search engines and using this is a very effective
way to gain traffic. Social Bookmark websites are also regularly
scanned by search engines. Some Social Bookmark websites are:
Twitter
Reddit
StumbleUpon
Digg
Pinterest
Scoop.it
Delicious

9. BLOGS
Blogs are also a very effective way of
gaining backlinks and for link building.
Use Blog Comments to your advantage.
We don't mean spam other blogs with
your link. Comment and contribute to
other blogs and users will click and look at
your website in the signature section of
your post. If your comments are helpful
and make you sound clever and
knowledgeable then users will want to see
what else you have to say. Its just common
sense, really.

10. PRESS RELEASES
If you use Press Releases to your
advantage it can benefit your website by
tenfold. Writing a press release for SEO is
great because it combines both PR and
SEO to generate leads and traffic to your
website. Here are some good Press
Release websites;
NPR
Betanews
PR Log
PR.com
PR Leap
Thomasnet
Free Press Release
Search engines are picky, but if you know
their criteria and what they look for it is
easy to use them to your advantage.

11. www.themarketingguy.net
TheMarketingGuy
facebook.com/themarketingguy1
@themarketinggu4