The presentation is a brief description of music copyright law regarding using music tracks in Online Videos (YouTube etc), Films, Advertisign and other media. It also describes briefly the traditional music licensing system compared with the newest "royalty free music" industry.

1. USING MUSIC IN VIDEOS & MEDIA
MUSIC COPYRIGHT LAW BASICS
By The Music Case
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2. MUSIC COPYRIGHT RULE
Every use of music synchronized with any kind of multimedia
production such as film, mobile app, online video, advert,
radio show needs to be licensed from the copyright owner
(record label, composer, publisher etc). Using a track from a
personal collection inside a production without a license for
that use results in copyright infringement. That includes use
of music in YouTube videos.
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3. THE “SYNCHRONIZATION”LICENSE
The “SYNC” license is the license type needed in order a
music track to be included or “Synchronized” with any
form of production such as film, documentary,
advertisement, YouTube video etc.
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4. TRADITIONAL PROCESS TO BYUING A SYNC LICENSE FOR MUSIC
05 PRICE
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Negotiate EXCLUSIVITY of music
Negotiate MEDIA where music will
be included
Negotiate TIME OF LICENSE
Negotiate GEOGRAPHICAL
TERRITORY of the production
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5. ROYALTY FREE MUSIC
A new way to buy “SYNC” licenses online.
Composers upload their music in ROYALTY
FREE MUSIC libraries and make their works available for
SYNC licensing.
Music users pay a ONE –OFF fee to buy
the “SYNC” license of a certain track.
License is generated automatically without any
negotiation on geographically territory, media, and time
limits.
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6. BENEFITS
NO TIME LIMITS ON MUSIC USE
NO LIMIT ON NUMBER OF PROJECTS
USE OF MUSIC WORLDWIDE
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7. MEDIA FOR ROYALTY FREE MUSIC USE
ONLINE VIDEOS
FILMS
PODCASTS
GAMES
ADVERTS
APPS
TV
RADIO SHOWS
THEATRES
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8. The Music Case
www.themusicase.com
facebook.com/themusicase
@themusicase.com
877-778-8285
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