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Sumit Saran World Horticulture And India Horti Expo 2009

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Venkata Subramanian
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Sumit Saran The SCS Group [email_address] World Horticulture Scenario and India
Presentation Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World Horticulture ,[object Object],[object Object],[object Object],[object Object]
Meeting the Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Marketing Infrastructure for Fresh Produce
Field Harvest Pre-cooling Shipping Pre Shipping Produce Storage Grading Packaging Wholesale Market Retail Market
The Issue of Cold Chain A Chain is only as Strong as its Weakest Link
Horticulture Business in India
Indian Horticulture Situation ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indian farmer is globally competitive but Indian agriculture is not Source: UN Comtrade and World Bank India Share in World Production Indian Prices as Part of World Prices
India – The Supplier
Indian Fruit Production Shares Source: National Horticulture Board, GOI
Share in Global Trade & Production
Apples
Grapes
Pears
Banana
Onions
Mangoes
India - A Regional Player Source: World Bank
Suppliers Breaking the Distance Barrier Source: World Bank
Can We Overcome India can become a significant exporter of horticultural produce if it reduces its high delivery costs and improves weak standards and assessment mechanisms at home. -- World Bank Study 2007
Source: UN Comtrade and World Bank
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impediments to Exports
Domestic Reality
Them vs. Us Very Limited and Sporadic Promotions and Programs Miniscule Trade Show Presence Extensive Trade Show Presence India Major Suppliers Needs to be integrated Governmental interventions Protocols not present Adherence to buyer protocols High Wastage Good Post harvest management Non existent Domestic quality parameters Effort on too many products Identified products for exports
We Need To Look Within ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps Needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ground Rules for Succeeding in Export Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
India As a Buyer
The Times They Are A Changin’ Eating Habits Retailers/Selling Consumers/Buying
Changes in Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes in Consumption Wheat Flour / Atta
Changes in Consumption Rice/Pulses
Changes in Consumption Spices / Masala
Changes in Consumption Meat Products / Kebabs
Changes in Consumption Paani/Drinking Water
Changes in Consumption Fruits and Vegetables
Indian Fruit Import ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fresh Fruit Imports Source: DGCIS, Ministry of Commerce, Government of India
[object Object],Are you the lion or the gazelle?

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Editor's Notes

  1. Indian grapes are 40% cheaper than Chile’s but by the time they reach the Netherlands, they cost the same
  2. Changes in food are subtle but very long standing. Once a consumer goes up the curve, he does not come down
  3. 0.12 percent of total fruit production in India. Average YoY growth 20-25%