1. Exploiting Information Visualization to Reveal
the Dynamism of Entrepreneurial Processes
Dr. Erik Noyes
Blank Center for Entrepreneurship
Babson College

2. plan
• Discuss communication and representation
challenges/map-making
• Explore media use when teach
 industry evolution
 entrepreneurial opportunities
 rates of innovation, competition
 information visualization
• Discuss tools and strategies to
reach the visual learner

3. visual learning
• 65% of people are visual learners…
Educational research on learning styles shows that 65% of individuals
are visual learners. (Visual Teaching Alliance, 2010).

4. questions
• How do we communicate…
 the complexity of entrepreneurial
opportunities?
 the dynamism of the entrepreneurial
processes?

5. activities
• discussion
• visualization
examples
• resources

6. creative destruction
“The process of
Creative Destruction
is the essential fact
about capitalism.”
Joseph Schumpeter

7. 200 yrs in a few minutes

8. new media
• interactive computing
• new distribution platform
• culture  software
• data intensity &
information density
• new usability experiences
Wardip-Fruin and Montfort, New Media Reader, MIT Press, 2003

9. information visualization
"The primary
objective in
visualization is
to gain insight
into an
information
space.”
- Ignatius & Senay

10. genealogy of industry

11. information visualization
“Visualization gives you answers to questions you didn’t
know you had.”
- Dr. Ben Schneiderman

12. information visualization
http://datajournalism.stanford.edu/

13. epidemiology
1842, Dr. Charles Snow

14. history
Charles Joseph Minard
422,000 -> 100,000 -> 10,000

15. science

16. New York City

17. New York City

18. Afghanistan

19. visualizing text
http://hint.fm/seer/
is my husband, is my wife, why are democrats, why are republicans, can entrepreneurship, are entrepreneurs

20. entrepreneurship
is…

21. growing sophistication

22. Interactive Visualization
ROUGH BETAs
• Prism
• Emergent
• World trade
… more examples

23. so…
• it’s how we think & learn
• platform for debate
• interactivity/user-controls
• support knowledge discovery
… more examples

24. how I use it
• innovation and competition
• industry evolution
• venture assumptions
• opportunity recognition

26. industry evolution

27. artistic influences

28. artistic influences

29. get them thinking…
• their networks and influences
• their creative process
• types of collaboration
• processes of innovation

30. 100%
Soft Rock
Rock & Roll/Roots
90% Treemap
80%
Psychedelic
Punk/New Wave
70%
60%
50% Pop/Rock Foreign Language Rock
Hard Rock
Europop
40% Dance
30%
Folk/Country Rock
20%
British Invasion Alternative/Indie-Rock
10%
Art-Rock/Experimental
0% From wikimedia.org; 2003 music sales
1951 1964 1974 1984 1994 2004

31. new market creation

32. social challenges

33. discussion
?
• VENTURE PLANNING/
• VENTURE LAUNCH/

34. discussion
?
• In your opinion, what are visual parts of
the entrepreneurial process?

35. discussion
?
• How do you currently engage—or not
engage--visual learners in your courses. Any
opportunities or challenges you see?

36. idea generation
?
• How do you currently engage—or not
engage--visual learners in your courses. Any
opportunities or challenges you see?

37. exercise
1962, Rogers, AK

38. Wal-Mart…
• notice?
• inter-subjectivity
• what’s missing?
• in groups… how would/could you use it?

39. strengths
• complex
environments
• interrelationships
• change/rates of
change

40. key considerations
• educational
-student motivation
-student experience and expectations
-user controls
• technological
-Moore’s/Metcalf’s law
-user-friendly computing
-collaborative visualization

41. EEL timeline

42. resources
IBM Visual Communication Lab/ Many-Eyes
Google
Google Motion Charts

43. Visualizing Entrepreneurship
Education
Asst. Prof. Erik Noyes
Entrepreneurship Division

44. Nick Felton

45. questions
• How can entrepreneurship
educators exploit new media?
• When/where can visual media make a
difference?
• What tools and technologies exist?