LASHRM13 The Social Community Shift in Business
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LASHRM13 The Social Community Shift in Business
- 1. Presentation for LASHRM13: Crystal Miller
- 2. I AM... WorkBrand PRSCamp BrandedStrategies.Com TalentNet TChat TheOneCrystal.com
- 3. 1 Defining the Shift 2 Developing Community Strategy 3 Building the Community 4 Launching the Community 5 Maintaining the Community
- 4. 3 DEFINING 2 CHARACTERISTICS THE “AKA” 1 DEFINE IT
- 5. 1 BLOG 2 BULLETIN BOARD / NING NETWORK 3 FACEBOOK 4 TWITTER 5 LINKEDIN
- 6. IF YOUR COMMUNITY WERE HAVING A CONVERSATION ABOUT YOUR COMPANY
- 7. 6 INSTAGRAM 7 PINTEREST 8 FOURSQUARE 9 CHATROOM 10 DRUPAL, OWN COMMUNITY SITE
- 8. 1 3 5 Strengthen SEO CRM Your Brand 2 4 6 Value-Add for Money Competitive Your Target Peer Pressure Group/Users
- 9. Internally Externally • Survey Employee • Social Audit Groups • Communication • Email Usage Reporting Reports • Applicant Fall-Off • Avg # of Meetings • Days-to-Fill • Cost Analysis
- 11. • Increased Acceptance of SaaS & Cloud Technology Technology • Frustrations w/ current systems limitations & underutilization Changed • Remote Workforces • Leadership Style Shift from “Management” to Engagement Organizations • “Meeting Overload” Avg 13 phone, web & in-person meetings/wk Evolved • Employee Mentality shift in from “Company Man” to “Individualism” (What’s In It For Me?) “Workers” • Mobile Workers need info & to connect the way they do personally to Evolved get work done.
- 12. • Increased Acceptance of Saas, Cloud, & Mobile Tech Technology Changed • Societal Adoption of Business Presence in Social • Increased focus on “Talent Attraction” & Recruitment Marketing Organizations • Increased involvement in employee referrals & internal mobility Evolved • Tightening job market for both candidates & employers Result? “Peer • “Keeping Up With the Joneses” Pressure”
- 13. Fostering Capturing Streamlining Employee Institutional Communication Collaboration Knowledge Connecting Digitizing Systems & Processes Disparate Data
- 16. • Clearly Identify Benefits for both the business & the community members Objectives • Operational: Who will own & maintain the community? • Tech: What systems will the community need to interact? Implications • Develop a roadmap that prioritizes desired features & functionality for Features/Fun both business & community members ctions
- 17. • Select a platform that meets needs of the Platform strategy and features/function roadmap • What defines success? How & Who will Metrics measure? • Develop an implementation plan for activation Execute & adoption plan for long-term success
- 19. BUILDING BLOCKS: WHAT DOES IT TAKE?? • Commitment • Strategy • Content • Members
- 20. Your first option is to build a community from scratch. This is going to take a higher commitment of time & money. 1 Second option is to join/use an exisiting community to share your message. 2 Third option is to use an existing platform to create a micro-site or channel to cultivate your own community. 3
- 21. FB T MOST USED SOCIAL 100 MILLION ACTIVE 1 NETWORKING SITE 1 USERS Over 50% Log In Daily 65 Million Users Log in 2 2 daily 30 BILLION Pieces of Over 192,185 Tweets 3 Content Monthly 3 PER SECOND EASILY ACCESSIBLE - EASILY ACCESSIBLE - 4 Diverse Device Use 4 Devices & Hashtagged
- 22. 1 - Creator 10 - Commentators 100 - Lurkers 1000 – Strangers
- 23. MEMBERS HAVE SENSE OF OWNERSHIP 1 SHARED HISTORY 2 “REGULARLY SCHEDULED PROGRAMMING” 3
- 25. WIDGET BOXES
- 26. LAUNCHING THE COMMUNITY 3 INTERACTION 2 MEMBERS 1 CONTENT
- 28. KEEP IN MIND TO: 1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE Have 30 PIECES of VARIED Content Before You Launch 2 3 Start Small. Grow. Evolve. Learn As You Go. 4 5 Ask For Feedback. Have. Patience. 6
- 29. 1 USABILITY 2 USER EXPERIENCE
- 30. LAUNCH SCHEDULE: BETA-PHASE / SOFT-LAUNCH 1 IDENTIFY “ROLE-MODEL USERS” 2 COLLEAGUES 3 FRIENDS 4 POWER-USERS LAUNCH
- 31. AGENDA 1 WELCOME NEW MEMBERS 2 BE PRESENT YOURSELF NEW CONTENT 3 4 QUALITY CONTROL & GUARDING BEHAVIOR REWARDS & RECOGNITION 5
- 33. MAINTAINING THE COMMUNITY 3 MOVING FROM COMMENTATOR TO CREATOR 2 MOVING FROM LURKER TO 1 PARTICIPANT MOVING FROM STRANGER TO LURKER
- 34. I AM... BrandedStrategies.Com To Follow: WorkBrand PRSCamp TalentNet TChat TheOneCrystal.com SHRM
Editor's Notes
- Definition: It’s a virtual place where people with similar charateristics gather on a regular basis. AKA: Social Community, Talent CommunityDefining Characteristics: Common Interests, 360 Conversation; Consistent Interaction
- Tech Changed: Bloated email systems with small storage limitations, firewalls, and other IT barriers like flat intranet networks that impede communication.
- Tech Changed: Bloated email systems with small storage limitations, firewalls, and other IT barriers like flat intranet networks that impede communication.
- Tech: Aggregating key information in one place is critical component to community success
- Tech: Aggregating key information in one place is critical component to community success