Design workshop for fresh interns at Medialab Amsterdam / Digital Society School about the first two phases of the Intervention Design methodology. More info here: www.studiohyperspace.net/interventiondesign.

1. medialab amsterdam: fictional world building

2. 2.00-2.20pm
Getting to know each other and introduction into current
state of design.
2.20-2.30pm
Explanation of the intervention design model. Making
teams.
2.30-3.10pm
Explore phase: development exploration.
PRESENTATIONS
3.30-4.20pm
Fantasize phase: fictional world building part #1.
PRESENTATIONS
4.30-5.00pm
Fantasize phase: fictional world building part #2
PRESENTATIONS
5.30pm
finish. schedule for this afternoon

3. who is theo ploeg (@theoploeg)?

4. what i do?

5. ;- )

6. ‘build a fictional world based on
probable and preferable
developments that is a starting point
for design ideation and
experimentation.’
today’s goal

7. lanier, rushkoff, morozov & keen: everything is wrong

8. triodos bank: ’we live in a wonderful time’

9. marshall mcluhan (1911-1980)

10. ‘the medium is the massage’ (1967)

11. ‘societies have always been shapes
more by the nature of the media by
which men communicate than by the
content of the communication’
media = technology = extension

12. We invent a new
media
technology
The new media
technology
alters our sense
ratios
The altered
sense ratio
alters our
perception
The altered
perception
changes the way
we think
With a new way of
thinking we
create new models
of reality
New models of
reality give rise to
new inventions
McLuhan’s cycle of change
‘we shape our tools
and tools shape us’,
Marshall McLuhan
mcluhans cycle of change

13. speculative design

14. reinventing the future

15. ‘Design today is concerned primarily
with commercial and marketing
activities but it could operate on a
more intellectual level. It could place
new technological developments
within imaginary but believable
everyday situations that would allow
us to debate the implications of
different technological futures before
they happen.’
antony dunne & fiona raby

16. life support (2008), revital cohen & tuur van balen

17. what design can do conference in amsterdam

18. intervention design explained by irving wladawksy-berger
‘Design processes have become
increasingly complex, so the
acceptance of new design becomes
equally complex, The design of the
intervention - the introduction and
integration of design into the status
quo - is even more critical to the
succes of design than the design
artifact itself.’

19. 19winnaar young dutch designer award 2017

20. 20DIY surgery robot

21. 2.20-2.30pm
introducing the intervention design model

22. intervention design
a speculative approach to designing for the new world by studio hyperspace
explore
fantasize
ideate
experiment
evaluate
translate
intervention design model
fictional world
building
create
tell
the intervention design model

23. intervention design
a speculative approach to designing for the new world by studio hyperspace
explore
fantasize
ideate
experiment
evaluate
translate
intervention design model
fictional world
building
create
tell
the intervention design model

24. the handmaid’s tale || black mirror’s waldo

25. explore phase: development exploration
WHAT?
Make an inventory of current developments and
probable changes.
WHY?
To get a clearer view on what is going on in the world
and how the wold is changing.
HOW?
By identifying developments in current society and
thinking through their consequences.
TOOLS?
Brainstorming/Mind mapping
Levels of impact (micro, meso, macro)
DESTEP (demographic, economic, social, technological, ecological, political)

26. intervention design
a speculative approach to designing for the new world by studio hyperspace
explore phase: development exploration 1/3
relevant current developments mind map

27. intervention design
a speculative approach to designing for the new world by studio hyperspace
explore phase: development exploration 2/3
levels of impact
micro
meso
macro

28. intervention design
a speculative approach to designing for the new world by studio hyperspace
explore phase: development exploration 3/3
DESTEPDESCRIBE DEVELOPMENT
DEMOGRAPHIC ECONOMIC
SOCIAL TECHNOLOGICAL
ECOLOGICAL POLITICAL

29. explore phase: development exploration
2.30-3.10pm

30. fantasize phase: fiction world building
WHAT?
Building a fictional world on the basis of the
development framed in the explore phase.
WHY?
To get the mood of thinking about the near future
instead of the now.
HOW?
By selecting a development and build a world around
the changes it will fuel.
TOOLS?
McLuhan’s four laws of media
Storytelling
Fictional persona building

31. fantasize phase: steps
TRANSLATE
Translate your chosen en framed development to
the future using McLuhan’s four laws of media.
CREATE
Use this translation as input to create a fictional
world. Make sure you describe the world detailed
enough (micro, meso, macro).
TELL
Tell the story of one (or more) of the persona’s
living in your fictional world.

32. intervention design
a speculative approach to designing for the new world by studio hyperspace
fantasize phase: translate (McLuhan’s four laws of media tetrad)
MEDIUM
ENHANCES REVERSES INTO
RETRIEVES OBSOLESCES
extends, amplifies, enhances some (human) capacity when pushed to extreme, reverse into opposite intention
makes an older medium obsoleteretrieves experience or medium from the past

33. intervention design
a speculative approach to designing for the new world by studio hyperspace
fantasize phase: create world
SHOW YOUR
FICTIONAL WORLD

34. intervention design
a speculative approach to designing for the new world by studio hyperspace
fantasize phase: create persona
SHOW YOUR PERSONA
(DRAW!)
HARD DATA INTERESTS + VALUES
GOALS + DREAMSNEEDS + USAGE

35. fantasize phase: fictional world building part #1
3.30-4.20pm

36. intervention design
a speculative approach to designing for the new world by studio hyperspace
fantasize phase: tell story
INCENTIVE
COMPLICATION RESOLUTION
PROTAGONIST ANTAGONIST

37. fantasize phase: fictional world building part #2
4.30-5.00pm

38. thanks! mail me if you want more info: theo@studiohyperspace.net