1. DUE WEDNESDAY SEPTEMBER 2, 2015
Leaders today must be able to create a compelling vision for
the organization. They also must be able to create an aligned
strategy and then execute it. Visions have two parts, the
envisioned future and the core values that support that vision of
the future. The ability to create a compelling vision is the
primary distinction between leadership and management.
Leaders need to create a vision that will frame the decisions and
behavior of the organization and keep it focused on the future
while also delivering on the short-term goals.
To learn more about organizational vision statements, do an
Internet search and review various vision statements.
In this assignment, you will consider yourself as a leader of
an organization and write a vision statement and supporting
values statement.
Select an organization of choice. This could be an
organization that you are familiar with, or a fictitious
organization. Then, respond to the following:
Provide the name and description of the organization. In the
description, be sure to include the purpose of the organization,
the products or services it provides, and the description of its
customer base.
Describe the core values of the organization. Why are these
specific values important to the organization?
Describe the benefits and purpose for an organizational vision
statement.
Develop a vision statement for this organization. When
developing a vision statement, be mindful of the module

2. readings and lecture materials.
In the vision statement, be sure to communicate the future goals
and aspirations of the organization.
Once you have developed the vision statement, describe how
you would communicate the statement to the organizational
stakeholders, that is, the owners, employees, vendors, and
customers.
How would you incorporate the communication of the vision
into the new employee on-boarding and ongoing training?
Write your response in approximately 3–5 pages in Microsoft
Word. Apply APA standards to citation of sources.
Assignment 3 Grading Criteria
Maximum Points
Chose and described the organization. The description included
the purpose of the organization, the products or services the
organization provides, and the description of its customer base.
16
Developed a vision statement for the organization. Ensured to
accurately communicate the goals and aspirations of the
organization in the vision statement.
24
Ensured that the incorporation and communication strategy for
the vision statement is clear, detailed, well thought out and
realistic.
28
Evaluated and explained which values are most important to the
organization.
24
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in accurate representation and attribution of
sources; displayed accurate spelling, grammar, and punctuation.
8
Total:
100