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Mobilegeddon

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Rudy Rupak continues his analysis of the effect of a responsive design in comparison to adaptive and mdot when it comes to SEO ranking.

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Mobilegeddon

  1. 1. Is Responsive Web Design an SEO Ranking Factor for Google? by Rudy Rupak on Mobile SEO
  2. 2. Mobile Designs • Last month we went over the 3 different types of mobile designs: Responsive, Adaptive and mDot • We know Google prefers Responsive web design, but enough to rank it higher than other configurations?
  3. 3. Survey • A survey conducted by moz.com in 2015 found that 150 marketing professionals specializing in SEO reported the 1st most influential ranking factor was Unique Content and the 2nd was Use of Responsive Design and/or Mobile Optimization • It was a correlation survey… still not a study.
  4. 4. Study • v9seo.com performed a Case Study • They saw a client’s one-page mDot site benefit from transitioning to a fully responsive configuration • Traffic increased and so did organic ranking • Looks at causation instead of correlation • What if the increase in rankings was caused by the traffic increase?
  5. 5. Study 2 • PM Digital studied about 40 clients’ organic rankings and traffic both before and after Mobilegeddon and did not find significant gains or losses when comparing responsive to adaptive to mDot designs • Do we just need a better study?
  6. 6. What We Do Know • “You may see indirect effects (smartphone users liking your responsive site and recommending it to others), but we don’t use that as a ranking factor.” - Google’s John Mueller, October 2013 • “Mobile-responsive sites are ‘easier for Google,’ according to Gary Illyes, but there is not difference in how responsive and m. sites are treated - meaning, there is no ranking advantage to having a responsive site. It simply reduces the chances of errors with setups that are common with m. sites.” - Google’s Gary Illyes, March 2015
  7. 7. In conclusion If these statements still apply, we can conclude with another statement: “If you have a non-mobile friendly website, a responsive design website will certainly suck less. But that’s it. Suck less.” - Avinash Kaushik, May 2014

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