The document outlines 10 trends in social media: 1) the rise of social algorithms to deliver more personalized and intuitive experiences, 2) ubiquitous social engagement through integrated shopping, 3) more dynamic groups that form and disperse organically, 4) location-based experiences that intuit where users have been and should be, 5) the rise of social business models, 6) users as curators who create and share content, 7) rewarding social sharing through gamification, 8) convergence across platforms and devices, 9) cross-device consumption of media, and 10) the rise of HTML5 apps delivering seamless experiences across the web.

1. FROM DESTINATION SOCIAL TO
DISPERSED SOCIAL:
10 TRENDS IN SOCIAL MEDIA
Friday, 18 November 2011

2. 10 TRENDS IN SOCIAL MEDIA
THE RISE OF THE SOCIAL ALGORITHM
(SOCIAL) SELLING EVERYWHERE
FROM GROUP DISCOUNTS TO GROUP DYNAMICS
THE EVOLUTION OF LOCATION
THE RISE OF SOCIAL BUSINESS
THE CONSUMER AS CURATOR
REWARDING SOCIAL SHARING
CONVERGENCE AND BLURRED BOUNDARIES
CROSS DEVICE CONSUMPTION
HTML 5 AND THE RISE OF WEB APPS
Friday, 18 November 2011

3. 1. THE RISE OF THE SOCIAL
ALGORITHM
THE PROMISE OF THE SOCIAL WEB:
“Social networks will be like air. They will be anywhere
and everywhere we need and want them to be”
Charlene Li, Altimeter Group
Friday, 18 November 2011

4. WE’RE NOT QUITE THERE YET
PRIVACY CLUNKY THE COMPLEXITY OF
CONCERNS INTERFACES INTEGRATING DATASETS
“Privacy is not
SOCIAL E-COMMERCE
a binary state” DATA DATA
Danah Boyd, SxSWi
COMPLEX ALGORITHMS
& FUZZY LOGIC
Friday, 18 November 2011

5. BUT NETWORKS ARE CAPTURING
BETTER DATA ALL THE TIME
NUANCED APPROACHES
TO PRIVACY
CLOSENESS, RELEVANCE, INTEREST
(BAKED INTO THE BROWSER AND OS)
DYNAMIC GROUPINGS
Friday, 18 November 2011

6. BETTER DATA
SMARTER ALGORITHMS
SOCIAL MEDIA THAT IS
UBIQUITOUS DYNAMIC INTUITIVE
Friday, 18 November 2011

7. 2. UBIQUITOUS: SOCIAL SHOPPING
EVERYWHERE
GUCCI STORE EMBEDDED IN THE NY
IKEA YOUTUBE STORE TIMES
POWERED BY FACEBOOK DATA
LIKE, SHARE, TWEET & BUY FROM
A PIECE OF DISPLAY
Friday, 18 November 2011

8. 2. UBIQUITOUS: SOCIAL SHOPPING
EVERYWHERE
DIESEL: “LIKE” AND SHARE
PHYSICAL PRODCTS
COKE: “LIKE” AND TAG PICTURES
VIA RFID
Friday, 18 November 2011

9. 2. UBIQUITOUS: (SOCIAL) SHOPPING
EVERYWHERE
TESCO KOREA
CHALLENGE: INCREASE
DISTRIBUTION WITHOUT
BUILDING NEW STORES
VIRTUAL STORE IN A
METRO STATION
USERS COULD “SHOP”
BY SMART PHONE
Friday, 18 November 2011

10. 3. DYNAMIC: FROM GROUP DISCOUNTS
TO GROUP DYNAMICS
THE MORE WE ALL TWEET,
THE LOWER THE PRICE
CITY-WIDE CAMPAIGNS TO
BRING STARBUCKS’ PUMPKIN
LATTES TO YOUR AREA FIRST
Friday, 18 November 2011

11. DYNAMIC: SMARTER, MORE
FLEXIBLE GROUPS
FROM FIXED GROUPS TO
DYNAMIC SWARMS?
Friday, 18 November 2011

12. 4. INTUITIVE: THE EVOLUTION OF
LOCATION
FROM “WHERE I AM”
TO “WHERE I HAVE BEEN ” TO “WHERE I SHOULD BE”
TO “WHERE I WILL BE”
Friday, 18 November 2011

13. 4. INTUITIVE: CLUSTERING
CONVERSATIONS
FACEBOOK RE-ORIENTING
THE NEWSFEED AROUND
KEY THEMES & TOPICS
Friday, 18 November 2011

14. INTUITIVE
UBIQUITOUS THE FUTURE OF THE DYNAMIC
SOCIAL WEB
Friday, 18 November 2011

15. 5. THE RISE OF SOCIAL BUSINESS
“Last year, business analysts Frost & Sullivan predicted that 5.5
million Europeans will be part of a car sharing scheme in
2016,....this will give Europe some 77, 000 shared vehicles.
It’s no surprise then, that automakers are moving quickly to ensure
that they have some control over such a booming industry”
The Independent, 13/05/2011
Friday, 18 November 2011

16. DISRUPTIVE PEER TO PEER START UPS
Friday, 18 November 2011

17. ASOS MARKETPLACE-
DEMOCRATISING DISTRIBUTION
USERS TAKE PICTURES OF
CLOTHES THEY WANT TO SELL
THEIR OWN DESIGNS/
VINTAGE/SECOND HAND
UPLOAD & PRICE THE OUTFITS
THEY CAN THEN SELL THEM
(WITH A 10% FEE TO ASOS)
Friday, 18 November 2011

18. 6. THE CONSUMER AS CURATOR
-CREATE YOUR OWN KAISER
SNEAKERPEDIA CHIEFS ALBUM
-CHOOSE TRACKS, ARTWORK, ETC
-SELL TO OTHER FANS, MAKING
£1 ON EVERY SALE
Friday, 18 November 2011

19. 7. REWARDING SOCIAL SHARING
ASOS VIRTUAL SALES QUEUE-WITH
VIRTUAL QUEUE JUMPING UNIQLO LUCKY LINE
MECHANICS
USERS TWEETED TO ENTER THE LINE-
EVERY 26TH TWEET WON A PRIZE
Friday, 18 November 2011

20. INTUITIVE
UBIQUITOUS THE FUTURE OF THE DYNAMIC
SOCIAL WEB
HARD-WIRED
INTO BUSINESS
MODELS
Friday, 18 November 2011

21. 8. CONVERGENCE AND BLURRED
BOUNDARIES
GOOGLE ACQUIRES MOTOROLA TWITTER BAKED IN TO THE iOS THE “FACEBOOK PHONE”
CHROMEBOOK THE “SOCIAL BROWSER” FACEBOOK AND WEB OS??
Friday, 18 November 2011

22. 9. CROSS DEVICE CONSUMPTION
46% OF AMERICANS GET NEWS FROM 4-6
CHANNELS OVER COURSE OF A DAY
59% GET NEWS FROM A COMBINATION OF
ON AND OFF-LINE SOURCES
Source: Pew Research
Friday, 18 November 2011

23. SOCIAL TV
THE REBIRTH OF LINEAR TV?
“What we’re seeing now is
that Twitter is, in fact, about
flocking audiences back to
a shared experience, and
that usually means a live
one”
Chloe Sladden,
twitter
MTV VMA Awards Twitalyser
Friday, 18 November 2011

24. “AUGMENTED” TELEVISION
AND FILM
APPS THAT SYNCH WITH
TELEVISION PROGRAMMING
HONDA “JAZZ” COMMERCIAL WHERE USERS CAN
“CATCH” CHARACTERS FROM THE TVC WITH AN iPHONE APP
Friday, 18 November 2011

25. 10. HTML 5 AND THE RISE OF WEB
APPS
FACEBOOK’S HTML 5 APP STORE HTML 5 MAGAZINES
OPEN SOURCE, CROSS PLATFORM WEB LANGUAGE
DELIVERING APP-LIKE EXPERIENCES IN BROWSER
Friday, 18 November 2011

26. INTUITIVE
UBIQUITOUS DYNAMIC
THE FUTURE OF THE
SOCIAL WEB
HARD-WIRED
INTO BUSINESS SEAMLESS
MODELS
Friday, 18 November 2011

27. CONTACT US
17 RATHBONE STREET, W1T1L7
PATRICIA McDONALD
patricia.mcdonald@thesocialpractice.co.uk
@patsmc
STEVE PARKER
steve.parker@thesocialpractice.co.uk
@parkersteve
thesocialpractice.co.uk
@social_practice
Friday, 18 November 2011