1. July 30th, 2012
Crowdstart LV
Check off past experiences
Discover new adventures
Eric Mitsch
Amanda Salazar
Dominique Rémy

2. passionate
diverse
TEAM
driven
Dominique Rémy Eric Mitsch
Operations
Technology & Development
Amanda Salazar Darren Flores
Communications Marketing
Indira Phukan Mike Bindrup
Strategic Advisory Strategic Advisory

3. PROBLEM
When new locals and tourists search for:
• Fun places
• New places, and
• Where others go, too!
They struggle to find
the hidden gems

4. Checklists are the future of local & tourist decision making
2002 2005 2008 2012
Wi-Fi Smartphones Location-Based Checklists
Services
Every 3 years, a new widespread form of finding what to do has been adopted

5. SOLUTION
A checklist of leisure locations and activities.

6. Why
We already do it:
•We create mental checklists
I’ve been here, here, and there
•We check things off
Where should we go next?
•We prove it with pictures
Cheese! Facebook?
•We share places
Have you been to…?

7. Features
• Recommend
• Rate
• Earn deals
• Personal lists
• Completion Bars
• Who’s There ™
A demographic breakdown by
location

9. SERVICES
Locals Tourists
• Check off where you go • See where people
• Discover new places actually go
• Socialize and share • Plan for adventures
Merchants
• CRM w/ trendsetters
• User Snapshots/Analytics – Who actually visits
• Location-based marketing – Push notifications

10. MODEL
Online Ad Revenue ($28.5B market)
• Specialized Ad-Serving – High CTR
Merchant Account
• Cost Effective
• Relevant
• Reach
• Redemption
• Monthly

11. OPPORTUNITY
Smartphones Vegas
– 1 in 2 Americans by – 3rd most popular domestic
end of 2011 destination
Location-Based Services – $28B annual visitor
spending
– 52% search for locations
– 55% check social networks
– Tripled 2009-2010 (33.2M)

12. PHASE 1
STRATEGY – Las Vegas

13. PHASE 2
STRATEGY – 5 Regions

14. PHASE 3
STRATEGY – 10 Regions

15. COMPETITION
Advantages Critical Risks
• Unobtrusive •Few Proprietary Defenses
• Leisure Focused •Continued User Growth
• Simple to use •Developing Merchant Sales
• Social
• Demographics

16. PROJECTIONS
EOY1 EOY2 EOY3
Las Vegas 5 Regions 10 Regions
Expenses $215,344 $1,537,669 $4,581,880
Revenue $102,141 $2,582,962 $12,167,349
Cash $110,755 $685,383 $5,512,333
5 employees 15 employees 32 employees