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Leaf Medium builds tool to empower people to build
   spectacular websites and generate money.

     We make it easy to open an online store.

Our clients have one of the best-looking and most
                 optimal websites.

Our Root Platform makes it possible to expand more
            functionalities to our clients.

 Our long term vision is to become the authority of
 web by categorizing the websites around the world
              and adding social to it.
The Problem - It's Hard to
      Build a Website
It's hard to get started. In fact, it's so hard that our
           competitors even get it wrong.

You need a lot of knowledge to build a successful
                    website.

 You can hire a developer, designer, and social
      media manager but it's expensive.

 There are so many obsolete and not complete
     tools that doesn't fulfill clients' needs.
Our Competitors
Web publishing                             Ecommerce
Squarespace Series A $38.5M                Volusion
Good product but hard to use. Customers    Lots of cool things. Complex. Too
have to memorize 4 different modes to      much overload. Server slow.
edit.
                                           Shopify Series B $22M
Wix Series D $58.5M                        Great product but is outdated. Lack
Flash product.                             things to put on page.

Jimdo                                      Intuit
Has become the spam of websites.           No longer updated. Broken. Doesn't
Horrible signup process and can't login.   work.

Webs Sold to Vistaprint $118.5M            Yahoo Stores
Bad interface. Not easy. No more new       Out of it time. A piece that should
development.                               belong in a museum.
LF VC
Our Competitors are
           Obsolete and Broken
I'm sorry. It's not the 1990s anymore. Why don't they fix
                             it?

Some of our competitors are so bad that you have to hire
     a developer in order to get anything started.

 On top of that you end up paying $50/month. Some of
our competitors don't state that you have to go get your
  own merchant account which can cost you another
                      $30/month.
The Fix - Keep It Simple Stupid
We made it easy that even a 6 year-old can build a store and
                        sell things.

 Our interface is straightforward, sexy, and clean. We try to
           not put too many buttons in front of you.

                Even our metrics look pretty.

   Through our platform, it is easy to update content and
                         manage.

           Our ecommerce is the easiest to use.
LF VC
LF VC
Don't let our simplicity fool you.
  We pack a powerful punch.
 Underneath this simplicity are
useful blocks that make you feel
        like James Bond.
LF VC
LF VC
Our Secret Sauce
It's not a secret really. We have a great product. People
                    like it. They pay us.

But if you insist, our technology is second to none. We
  utilize Node.js, built servers that auto-replicate to
demand, cache, and tweak some database shardings
                meaning our stuff scales!

 Our sales and support team are really, really good at
                   what they do.
The Roster
Will Tran
Inventor. Worked at Twilio and Rootmusic. Stunt at IBM, IKEA, and Microsoft
during college. CTO at Yootee and Qikcom. Sold weCluck.


Ben Lew
Social Community Outreach

Aaron White
Biz Dev
VP at Jobspring Partners

Vivian Chien
Financial Director
Previously at KPMP

Christy Leung
Support Director
Senior at Bloomingdale, Macy, and West America
Marketing Game Plan
Social media integration in product making it easier to
share page changes to friends.

Have delegates go to every major conferences of any
industries starting with web, restaurants, and hotels.

Tour group that travels to all the small towns and
educate people how to build with our product.

Month design contests.

Web series called Website Nightmares.
Fundraising
Current bootstrapping and have some revenue coming in

Seeking $300K - $1M Seed Funding

Use of Proceeds
$200K-$500K - Hire 2 engineer. Need equipment. Support
staff and office.
$100K-$500K - Marketing campaigns. Conferences.
Hackathons.

Goals
Enter globally by end of 2012
25K clients by end of 2012

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LF VC

  • 1. Leaf Medium builds tool to empower people to build spectacular websites and generate money. We make it easy to open an online store. Our clients have one of the best-looking and most optimal websites. Our Root Platform makes it possible to expand more functionalities to our clients. Our long term vision is to become the authority of web by categorizing the websites around the world and adding social to it.
  • 2. The Problem - It's Hard to Build a Website It's hard to get started. In fact, it's so hard that our competitors even get it wrong. You need a lot of knowledge to build a successful website. You can hire a developer, designer, and social media manager but it's expensive. There are so many obsolete and not complete tools that doesn't fulfill clients' needs.
  • 3. Our Competitors Web publishing Ecommerce Squarespace Series A $38.5M Volusion Good product but hard to use. Customers Lots of cool things. Complex. Too have to memorize 4 different modes to much overload. Server slow. edit. Shopify Series B $22M Wix Series D $58.5M Great product but is outdated. Lack Flash product. things to put on page. Jimdo Intuit Has become the spam of websites. No longer updated. Broken. Doesn't Horrible signup process and can't login. work. Webs Sold to Vistaprint $118.5M Yahoo Stores Bad interface. Not easy. No more new Out of it time. A piece that should development. belong in a museum.
  • 5. Our Competitors are Obsolete and Broken I'm sorry. It's not the 1990s anymore. Why don't they fix it? Some of our competitors are so bad that you have to hire a developer in order to get anything started. On top of that you end up paying $50/month. Some of our competitors don't state that you have to go get your own merchant account which can cost you another $30/month.
  • 6. The Fix - Keep It Simple Stupid We made it easy that even a 6 year-old can build a store and sell things. Our interface is straightforward, sexy, and clean. We try to not put too many buttons in front of you. Even our metrics look pretty. Through our platform, it is easy to update content and manage. Our ecommerce is the easiest to use.
  • 9. Don't let our simplicity fool you. We pack a powerful punch. Underneath this simplicity are useful blocks that make you feel like James Bond.
  • 12. Our Secret Sauce It's not a secret really. We have a great product. People like it. They pay us. But if you insist, our technology is second to none. We utilize Node.js, built servers that auto-replicate to demand, cache, and tweak some database shardings meaning our stuff scales! Our sales and support team are really, really good at what they do.
  • 13. The Roster Will Tran Inventor. Worked at Twilio and Rootmusic. Stunt at IBM, IKEA, and Microsoft during college. CTO at Yootee and Qikcom. Sold weCluck. Ben Lew Social Community Outreach Aaron White Biz Dev VP at Jobspring Partners Vivian Chien Financial Director Previously at KPMP Christy Leung Support Director Senior at Bloomingdale, Macy, and West America
  • 14. Marketing Game Plan Social media integration in product making it easier to share page changes to friends. Have delegates go to every major conferences of any industries starting with web, restaurants, and hotels. Tour group that travels to all the small towns and educate people how to build with our product. Month design contests. Web series called Website Nightmares.
  • 15. Fundraising Current bootstrapping and have some revenue coming in Seeking $300K - $1M Seed Funding Use of Proceeds $200K-$500K - Hire 2 engineer. Need equipment. Support staff and office. $100K-$500K - Marketing campaigns. Conferences. Hackathons. Goals Enter globally by end of 2012 25K clients by end of 2012