1. Position Paper on
Value of Technical Publications in
Bluetooth and Mobile Applications
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3. Introduction
This paper presents the value of and need for TWB – Leading Technical Documentation
qualitative Technical Publications in the Bluetooth and
Mobile Application (BMA) industry.
Outsourcing Company
TWB is a leading technical publisher with an excellent
Technical publications include a wide variety of
record of providing unmatched technical documentation
material such as specification documents, datasheets,
to many major companies.
configuration documents, installation manuals, user
guides, online help files, operation manuals,
troubleshooting guides, process and workflow TWB is the ideal choice for leading vendors of Bluetooth
documentation, white papers, classroom training and Mobile Applications. TWB helps customers with all
materials, reference guides, administration guides, their technical documentation needs such as user
standard operating procedures, web-based training guides, administration guides, installation manuals,
materials, and product demos. process and workflow documentation, configuration
documents and training materials.
Wireless technology is swiftly becoming the most
widely employed and sought after technology of our TWB works closely with client teams located globally,
age. It functions as a background technology – it is a and assists them in meeting their worldwide product
basic fabric for device integration and changes the announcements and launch deadlines. We work round-
way existing devices are used. the-clock with client teams and help them with quick
responses that facilitate timely distribution of documents
around the globe.
Today, Bluetooth, which was originally conceived to
connect small devices which were in close proximity to
each other for small data transfers, has a variety of
applications. Bluetooth can be used for asset tracking “Knowledge is people, money, learning, flexibility
and telemetry, cable replacement, activity sensing, and competitive advantage. Knowledge is more
environment control, distributed sensing, etc. Mobile relevant to sustained business than capital or labor.
devices, through BMA can even be used for e- And yet knowledge remains the most neglected
commerce, with mobile devices being used for simple asset of a business. TWB helps you unlock and
retail transactions. share your technical knowledge with the world.”
Wireless technology has effectively penetrated every
industry, from manufacturing to education to
healthcare. According to the Bluetooth SIG, it is the
fastest growing industry standard. More than 1300
manufacturers employ Bluetooth technology and its
related applications.
The future of the BMA industry is healthy, with
increasing penetration not only in the mobile phone
market, but also in computer peripherals, stereo
headsets, games and new applications. The Bluetooth
radio chip market is expected to exceed USD 3 billion
in 2010, a 9% CAGR from 2007.
In this paper we will discuss the importance of
technical publications to the BMA industry to facilitate
the effective implementation of Bluetooth technology.
“TWB believes that technology cannot exist
without being communicated effectively.”
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4. BMA Industry – Technical Publications
Growth and Penetration of BMA in India Challenges and Solutions
The primary market for Bluetooth devices in India is
mobile phone technology. Every month, 7 to 8 million Some of the greatest documentation challenges that
phones are sold, 70% of which are Bluetooth enabled. most companies face today include:
The Bluetooth headset market is expected to grow at a
CAGR of 74% as opposed to China’s 48%.  Complexity of documentation support
 Globalization and document translations for diverse
According to a Frost and Sullivan report, the audiences
Bluetooth headset market in India is expected to  Managing large volumes of documentation for new
grow by a CAGR of 21% over the next five years. products releases
The Indian automotive market also represents a growth Bluetooth technology has spread to countries all
area. The main automotive applications are currently around the world, with wireless technology finding
hands free and “infotainment” devices, with the market is applications in every industry. Since technical
slowly expanding to include devices related to vehicle documentation is now an integral part of a product
safety, navigation, tracking, telematics and control. release, documentation should be created parallel to
product development.
Bluetooth has penetrated the mobile advertising market
was well. With an estimated 450 million mobile phone Further, the wide audience for Bluetooth technology
users in India, advertising through Bluetooth allows necessitates the creation of documentation for a global
advertisers to reach a massive audience on an individual audience. The documentation should conform to
level. product variants and the preferences of the global
market while simultaneously serving the needs of the
audience.
Growth and Penetration of BMA Globally
Further, the rapid evolution of Bluetooth technology
The development of the Bluetooth 3.0 + HS specification makes it important for existing documentation to be
was a true breakthrough in Bluetooth technology clear and simple so that it can be updated, maintained
allowing movement of large data files at speeds similar and reused as required.
to Wi-Fi.
Solving these challenges necessitates the involvement
Bluetooth semiconductor revenue is expected to of skilled professionals at every stage of
approach USD 4 billion by 2013, with Bluetooth 3.0 documentation development. TWB provides
representing the largest share of the revenue by 2012. documentation with professional quality.
The Bluetooth attach rate for mobile phone is expected
to be over 65% by the end of 2010.
Benefits
For a leading vendor of Bluetooth and Mobile
Applications, association with TWB has benefited them
immensely in saving costs and producing professional
documentation along with services such as:
 Transferring complex technical data into easily
understandable language
 Protecting technical and commercial data of newly
developed products
 Managing knowledge management and content
management solutions, single sourcing, and data
migration.
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5. Value of Technical Publications
Technical Publication for Transferring Publications for Different Levels of
Product Knowledge Technical and Product Knowledge
The purpose of technical publications is to transfer In the BMA industry, it is necessary to create several
product knowledge to the end user, in a comprehensible different types of documentation for different purposes:
format. The strategies of communication and levels of configuration and specification documents for
information vary depending on the type of product. developers, user guides and online help files for end
users. Each of these documents addresses a different
audience, each of whom has a specific role in the
When delivering a product, whether a hardware product
implementation and usage of wireless technology
or a software application, it is equally important to give
applications and systems. It is important that
the users information about the product’s operation and
documents be created keeping in mind the role of the
maintenance.
person who will use the documentation.
In the real world scenario, technical publications are
For example, a technical analyst, who is accustomed
often developed as an afterthought. This usually results
to reviewing satellite images on a workstation, needs
in inaccurate and hard-to-understand material. As a
to learn how to use the system and software to
result, the users dislike these materials and avoid using
magnify the image, but not how to analyze the image.
them.
For users who start without technical or product
Inaccurate and hard-to-understand material also results
knowledge, you need to provide instructions to use the
in the user’s inability to understand and implement high-
product as well as information they need to look for as
end technologies. The users might reject the product.
a result of using the product. This presents a more
difficult problem.
Different needs of the end users and the gap between
Faulty Assumptions that Result in their technical and product knowledge determines the
Problems in Documentation amount of information that goes into technical
publications.
These faulty assumptions result in incomprehensible
documents:
 The developers know the product better than anyone Attractive Publications as Useful
else: With time constraints and limited resources, Marketing Tool
many companies are tempted to let the programmers
do the documentation. The engineers and developers Providing useful and accurate documents is critical to
know the product very well. However, the developer ensure that the user can easily find the required
is likely to provide technology-centered information; information. If the end users cannot find the answers
where as the end user requires task-centered to their problems, they assume that the documentation
information. is useless.
For engineers and developers it is almost
impossible to step back and look at the To be useful, the documentation must be clear,
application from the end users point of view. concise, and well designed. The documentation that is
accurate and complete also needs to be well
designed.
 The application is complicated; having a writer learn
about it will take too long: Learning the product Accurate and easy-to-understand technical
should not be a major obstacle for the writers with the documentation is the only way to provide information
right technical background. to the end user, and it is also cost-effective.
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6. Conclusion
 The Importance of Bluetooth Technology: Bluetooth technology creates a personal networking environment.
Mobile phones, PCs and PDAs are connected quickly and easily wherever necessary. However, Bluetooth is not
confined to the office. Its home applications include portable music players, digital cameras, kitchens appliances
and even children’s toys. The industry is branching out as well, with wireless technology finding applications in
the automotive, avionics and industrial controls markets as well. Good documentation can further increase the
speed at which Bluetooth technology spreads into different industries. Quality documents can make the use and
implementation of Bluetooth easier, making it more accessible to users.
 Value of Technical Publications: Technical Publications are essential for transferring product knowledge to the
end users. Provision of proper material to use technology and products allows a user to accept and efficiently
use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material.
This also decreases the changes of marketing the products in the global markets.
 Role of Documentation Outsourcing: The amount of documentation required by Bluetooth technology and the
wide audience that the technology is aimed at requires that vendors and purchasers look at outsourcing their
documentation needs to well-established Technical Publications Solutions providers. This helps the company cut
costs and at the same time deliver their products with quality documents.
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7. TWB Services
TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow
our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from
Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –
including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.
TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,
Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
Technical Marketing Technical Product Documentation Quality
Solutions Documentation Management
 Datasheets
 Administrator’s Guide
 Datasheets  Copy Editing and Proof Reading
 API Document
 Cheat sheets  Managing Writing
 Configuration Guide
 Solution Briefs/Solution Brochures  Editing Services
 Functional Specifications Document
 Presentations – Products/Corporate  Layout and Design
Profile  Installation Manual
 Creating SLAs
 Brochures and marketing collateral  Interface Document
 Web content  Interactive Electronic Technical Manual
(IETM)
Business Documentation
 Audio and video scripts
 Maintenance Manual  Business Proposals
 Press releases
 Online Help  Legal Disclaimers
 Direct mail
 Operation Manual  Policy Manuals
 Newsletter design copy
 Product Demo  Style Guide Design
 Sales catalogues
 Product Specifications Document  Template Design
 Sales sheets
 Product Overview Document
 Quick Reference Guide
Business Communication Content Management
 Release Notes
 Short Reports  Requirement Analysis Document
 Single Sourcing
 Proposals  SDK Document
 File Version Control
 Case Studies  Troubleshooting Manual
 Document Naming Conventions
 Lab Reports  User Manual
 Consistent Document Formatting
 Memos  Open Source Documentation
 Data Transformation
 Progress/Interim Reports  Programmers Guides
 Writing for Electronic Media  Functional Specifications Document
 Use Cases Web site Development
Illustrations  Online Help /Context Sensitive Help
 Web 2.0 development
 Troubleshooting Guides
 Graphic Designing  Web content

 Info graphics  Web applications
Qualitative Analytics for
 2D & 3D animation
Decision Support Translation and Localization
 Line drawings and illustrations
Services
 Economic Business Research
Process Documentation  Industry Analysis  Software Translation Services
 Workflows  Market Opportunity Analysis  Document Translation Services
 Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing
 ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing
 CMM Documentation  Reporting Solutions
 Assessment of Unmet Market Needs Records Management
Deployment and Support  Status and Potential of Technologies
 Document Management Solutions
 Benchmarking of Strategies Vs
Competition  Record Management Storage and
 Installation and Configuration Guides
Retrieval
 Operations Manual  Forecasting
 Sales Force Effectiveness
 Market Assessments
 Competitive Intelligence
 Opinion Leadership
 Emerging Markets - evaluation and
research
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8. TWB Software Tools Expertise
Our technical proficiency in software and authoring tools includes:
Unstructured Content XML Structured Editors Multimedia /Authoring
Development
 Epic  Adobe Flash®
 Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®
 Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®
 Adobe InDesign®  Adobe Captivate®
 QuarkXPress® Macromedia Captivate
 Adobe PageMaker® Graphics/Animations
 Multimedia /Authoring /
Illustrations  Adobe Flash® Supporting tools
 Adobe Photoshop®
 Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®
 Adobe Illustrator CS3  Adobe Flex®
 CorelDRAW Online Help  Adobe AIR®
 Microsoft-Expression Graphic  Adobe Dreamweaver®
Designer  Adobe Acrobat®
 Xara Xtreme (Windows & Linux)  JavaHelp
 Microsoft Silverlight®
 CuteDraw  Adobe RoboHelp 7.0
 Adobe Authorware®
 Publisher3D(for animation)  HelpScribble
 Adobe Director®
 Sketsa SVG Editor (for vector  WebWorks Publisher
 Adobe Captivate®
graphics)  PowerCHM
 Trivantis Lectora®
 Techsmith Camtasia  Doc-To-Help
 ASP.NET
 Adobe Flash CS4 Professional  WinCHM
 JSP
 Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)
 JAVA
illustrations for 2D and 3D)  Fast-Help
 MadCap Flare Standards
Graphics/Animation  Help-Server
 NVU Help
 SCORM 1.2 / 2004
 Adobe Flash®  AICC
XML
 Adobe Photoshop®  W3C
 Adobe Illustrator®  Section 508
 Adobe Fireworks®  XMetal®  QTI XML
 Microsoft Silverlight®  Microsoft Word 2003®,
 Microsoft Word 2007®
Databases Development and Publishing
tools
CMS/ LMS
 Microsoft Access  XSLT/XSL
 Microsoft SQL Server  EDD
 Sharepoint®
 Moodle
Flowcharting  Joomla,
 WordPress
 Microsoft Visio  Media Wiki
 iGrafx  CMS Builder
 EDraw  Author-it (formerly AuthorIT)
 RFFlow  Alfresco
 Flowbreeze
 Smart Draw
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9. Industries Served
TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:
 Banking, Insurance and Financial Services  ITES/ KPO/ BPO
 Consulting and Business Services  Pharmaceuticals and Biotechnology
 Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries
 Education and Learning  Steel, Ship Building, Construction and Aviation
 IT, ITES  Telecom and Digital Communications
TWB has been the preferred technical documentation outsourcing company for:
The TWB Building US Office:
No: 4062, 19th Main Road, TWB
HAL 2nd Stage, 11701 Norwegian Wood Drive
Bangalore – 560008 Austin, TX 78758
India.
Landmark: Behind Carlton Towers
Telephone: Telephone:
+91.80.40741400 / +91.80.41256367 +1.512.586.8357
Corporate Enquiries: corp@twb.in
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