Reinventing ibm sametime 9 dec 2013

IBM Collaboration Solutions
Social Communications in action
IBM Sametime 9 helps accelerate critical decisions in
your social business with the cutting-edge
communications capabilities
By Thierry Batut
Program Manager
Social Communications / IBM Europe
IBM Social Business and Collaboration Solutions Software
Contact: @tbatut / thierry.batut@fr.ibm.com
December 2013 Reinventing IBM Social Communications Page 1

Table of Contents
Executive Summary..................................................................................................................................... 3
Adoption and use cases: Social Business Patterns.....................................................................................6
Solution Overview........................................................................................................................................ 8
Component Details..................................................................................................................................... 11
IBM Sametime 9.......................................................................................................................................... 11
Intuitive client and native integration............................................................................................................12
Native Mobile Device Support......................................................................................................................13
Social Collaboration Services with Meetings............................................................................................... 14
Smarter Meetings concept...........................................................................................................................14
Compliance & Audit..................................................................................................................................... 15
Extranet ready – Smarter Live Chat for external..........................................................................................16
Extending IBM Sametime to Telephony....................................................................................................... 16
Open and Extensible................................................................................................................................... 17
Security........................................................................................................................................................17
Conclusion..................................................................................................................................................18
More information..........................................................................................................................................20
Disclosure Statement...................................................................................................................................22

Executive Summary
As many IBM customers understands, a highly productive collaboration infrastructure and social platform can
harness the collective capability of a geographically dispersed workforce to bring value to clients faster and
differentiate services from competitors. Social business transformation simplifies and speeds sharing of
information and increases organizational transparency to improve effectiveness and innovation.
IBM Sametime is an award-winning platform for unified communications & collaboration. A
critical component of advanced collaboration and social business strategies, Social
communications provides an immediate and cost effective way to take action across your
organization.
IBM Sametime is designed to help make your organisation more social by delivering real time
communications including productive chat, audio and video calls, broadcast to expert, and manage virtual
meetings rooms with an intuitive and easy browser-based meetings, extending unified communications to new
mobile devices, and external access. IBM Sametime is a market-leading enterprise product and platform for
real-time collaboration based on four demand concepts:
Improve
communication
1. Presence awareness. See in advance, whether a person or a group is available to
collaborate, share information and take an action
2. Instant messaging. Be able to converse virtually through the exchange of text,
screen copy, file transfer, group chat, chat history, ...
3. Voice and Video. High-quality integrated desktop voice and video that helps
productivity and save costs
Improve remote
working
4. Web conferencing. Share information, an application, an entire desktop or engage
in team meeting in addition to VoIP (Voice over IP) and video functionalities
Though being extremely intuitive to use, these four basic capabilities provide your people with virtually
unlimited possibilities, for example;

→ Provide instant, anytime access to people and information through integrated presence awareness,
conversation, and object-sharing capabilities
→ Virtually bring centralized and geographically dispersed individuals and teams together, providing the
option to extend security-rich, real-time collaboration to anyone/everyone in the extended value chain
→ Can help improve individual and team productivity, broadening communications choice beyond the phone,
e-mail, and in-person meetings
→ Enable faster, more informed decision-making by bringing people together, spontaneously or in a structured
fashion
→ Can help improve general and customer-specific response times, potentially accelerating time-to-market
and driving competitive advantage
→ Can help reduce total cost of ownership (TCO) by providing a set of real-time capabilities in a single
product offering and flexible integration with existing, supported infrastructures and Web applications
→ Reduces need for business travel, helping to deliver fast and often measurable return on investment (ROI)
IBM customers will realize measurable cost savings and operational efficiencies by transitioning and
transforming to IBM Sametime Communications platform. This will provide IBM customers with a more cost
effective communication and social platform, while protecting investments by maintaining flexibility for
integration and extension of this open standards based environment.
1. No vendor matches IBM's proven history of delivering security-rich, business-ready services to leading
companies worldwide
2. No other offering provides a unique 100% Web support making super easy for external access and fast
collaboration
3. No surprises, no hidden costs, no prerequisites, no rip and replace
IBM Sametime offers full flexibility for implementation and adoption:
On Premise implementation on
Virtualized systems
Private Dedicated hosted (IBM
Softlayer, CrayonMeet, ...)
Multitenant SaaS from IBM
SmartCloud datacenters

It is important to consider a vendor's social business experience and their approach to serving end users and
organizations. IBM Sametime has invested in the people, processes, and technology to ensure adoption,
service level agreement. We have built a partner ecosystem that provides valuable extensions to the core
services. These services are seamlessly integrated and delivered through an open standards based platform.
Cited as a market leader by Forrester Research, Gartner, Info-Tech Research and by Aragon Research, IBM
Sametime has one of the largest instant messaging installed base of any provider.
Forrester Wave for Web Conferencing 2013 Aragon Research for Real-Time Collaboration, 2013
Gartner Magic Quadrant December 2012 UC Vendor Landscape from Info-Tech Research
Group March 2012

Adoption and use cases: Social Business Patterns
Becoming a social business requires a long-term, strategic approach to business culture, executive
leadership, an effective corporate strategy, and organizational ability to recognize and design for
transformation.
Organizations that successfully transform into social businesses are enabled by an optimized workforce,
intelligent sales, strengthened operational controls, increased product and service innovation, and deepened
customer care and insight.
The results from those already on the journey to becoming a social business show:
→ 90% of respondents report measurable business benefits from Web 2.0 tools, including better access to
knowledge, lower costs of doing business, and higher revenues (McKinsey Global Survey 2010)
→ Standout organizations are 57% more likely to allow their people to use social and collaborative tools (IBM
CHRO Study 2010)
→ Constellation Research studies have found that engaged workers — those who participated in a forum,
reached out to help a colleague in a chat or other online interaction or provided feedback on an enterprise
initiative — are 37 percent more likely to report job and employer satisfaction (The Mega Shift Toward Social
Communications Nov. 2012).
Organizations that are relatively experienced with social business perspectives and techniques are seeing
opportunities to improve specific business processes and their execution through the application of Social
Business Patterns. These patterns are similar in concept to business process flows, in that each represents a
repeatable, proven set of value-producing actions. Some organizations begin by applying just one pattern, but
know they can realize compound benefits by implementing multiple patterns over time.
The following table summarizes these six Social Business Patterns that organizations can apply to quickly
realize business results using Web 2.0 capable real-time IBM Sametime solution.

Finding Expertise
Quickly locate the right and available people, and quickly access content
with the expertise needed to solve a problem.
Create highly-engaged and productive employees with easy access to
Subject Matter Expert
Save time with a direct answer to escalation from customer meeting using
Mobile real time chat
Reinventing
Customer
Engagement
Provide Web chat and web meeting to quickly connect with your customer.
Better lead generation, and customer loyalty
Multichannel commerce enablement with real time support
Increasing
Knowledge
Sharing
More efficiently and effectively share knowledge , capture feedback in
realtime and extend external communications with web meetings
Extend Partner selling with augmented training and customer events
Reduce excessive, unproductive time spent searching and exchanging
information
Improving
Recruiting and
OnBoarding
Accelerate assessment, hiring processes and productive learning with
external video on Smartphones
Augment employee sentiment and satisfaction with real time support
Better communications and expert engagement to retain new hires
Contextually recommend expertise to increase new hires’ productivity
Managing Mergers
and Acquisitions
Increase overall success rate of merger and acquisition activities
Raise effectiveness of vision setting and communication before, during
and after merger or acquisition thanks to zero download web solution
Accelerate creation of “one company” community and culture, providing
very easy chat or meeting communications with web channel or Mobile
channel. No need for massive client deployment
Monitor and capture conversations, activities, and file transfers in real-
time, and manage a virtual team in Chat Rooms
Enabling and
Improving
Workplace Safety
Speed communication of new or changed safety regulations, policies and
procedures thru realtime access to Safety expert
Minimize or eliminate project execution delays arising from actual or
potential safety issues
Improve innovation in safety procedures by increasing dialog between
safety experts and workers

Solution Overview
A social business becomes engaged, transparent and nimble by activating networks of people to apply
relevant content and expertise to improve and accelerate how work gets done. Unified communications (UC)
is a critical component of your strategy to become a social business because UC provides an immediate and
cost-effective way to take action across your extended organization. IBM Sametime software is IBM’s platform
for unified communications and collaboration. It provides a core set of synchronous (real-time) communication
services that make it easier to find, reach and collaborate with colleagues, customers and business partners.
IBM Social strategy illustrates the shift to relevance for communications.
IBM Business Card is providing both Social Business
and leverage Sametime status and capabilities,
leveraging:
→ Who we communicate with?
→ What we communicate about?
→ How we communicate with each other?
IBM Sametime limited usage has been included for free within IBM Notes customer enabling a simple real
time interaction, presence and instant messaging to email/agenda and also Domino applications.The limited
entitlement to IBM Sametime software restricts its use to only select integrated instant messaging and
presence awareness functions, and only within the context of IBM Notes and Domino software.
The following table illustrates how IBM Sametime can upgrade and transform your communications channels:

Limited
Sametime
within IBM
Notes
Sametime Complete Sametime
Unified
TelephonySametime
Communicate
Sametime
Conference
Enterprise IM and Communications
Online presence, Status update, Business
Card, Tabbed Windows client with rich text,
spellcheck and emoticons
R R
Web Client R
Mobile Client R
Integrated point to point Audio & Video calls R
Screen capture & file transfer R
Offline message R
Chat Room R
Broadcast to expert & Communities R
Integrated intuitive Softphone with call history
and phonebook. Connect to SIP
Infrastructure like POLYCOM, CISCO,
AVAYA, ...
R
External chat integrated into license R
Third-party plug-ins & Web 2.0 SDK R R
InstantShare your desktop or application R Sametime Complete
Enterprise Secure Virtual Room
Persistent & unlimited meeting rooms R
Library support for presentations, documents,
spreadsheet, polling
R
Integrated Audio & Video Support R
Remote control R
Full Web support R
External meetings integrated into license R
Access through mobile devices R
Geographic distribution and clustering R
Telephony & Video Integration
Unified Number Services & telephony
presence
R
Presence-aware incoming call rules (status,
location, time, person); contextual routing
rules
R
Call detail records R
Operates with multiple PBXs R
Multiway VoIP calls/conferences R
IBM Sametime software delivers these services, and because Sametime software embraces open standards,
it also delivers services from hundreds of IBM Business Partners through a unified user experience.

For companies using... IBM Sametime software's built-in integration
IBM Notes and IBM Domino Online awareness and enterprise instant messaging for any IBM Notes
software- or browser-based Domino and xpages application.
You can run the full IBM Sametime client within the Notes environment.
IBM Social Networking
solutions (IBM Connections)
Online presence awareness for Connections communities and blogs.
Sharing communities between Connections and Sametime clients.
Microsoft Office applications Online presence and geographic location awareness as well as instant
access to the full range of Sametime capabilities directly from Microsoft
Office.
New integration with Microsoft Office 2010 supports the Office Ribbon
model.
Microsoft Outlook Online presence and geographic location awareness as well as instant
Outlook in-boxes.
Microsoft Office calendar users can schedule a Web conference, along
with a meeting, directly from their Outlook calendar.
Microsoft Sharepoint Online presence and geographic location awareness as well as instant
Sharepoint sites, without any modifications to those sites.
IBM WebSphere Portal &
IBM Customer Experience
Suite
Online presence awareness and enterprise instant messaging for Portal
applications, which deliver a point of personalized interaction with
applications, content, processes and people.
Your application IBM Sametime now offers a new zero-download Web client built on a new
Web 2.0 toolkit that makes it easier for businesses to embed Sametime
capabilities into their applications and Web sites. Additionally, the zero-
download Web client makes it easy for external users to participate in
meetings.
IBM Sametime and Sametime Unified Telephony REST API provides
click-to-chat, click-to-call and click-to-conference semantics, allowing a
call to be established between a registered user and one or more IBM
Sametime contacts or external phone numbers.
Video infrastructure IBM Sametime fully support open standard, open Codec and SIP. IBM
Sametime delivers native integration with leading video solutions like
POLYCOM, AVAYA RADVISION, CISCO, ...
Telephony infrastructure IBM Sametime Unified Telephony fully support open standard and natively
integrate and support SIP Trunking with leading telephony solutions like
Acme Packet, Alcatel, Avaya, Cisco, Dialogic, Mitel, Shoretel, Siemens
In the marketplace for more than 10 years, IBM Sametime software is a mature, proven and highly scalable
product with deployments ranging from tens of users to more than 100,000 users. And with the recent
releases of IBM Sametime 8.5 and IBM Sametime Unified Telephony software, IBM continues to push the
pace of innovation in unified communications.

Component Details
IBM Sametime 9
IBM Sametime newest edition does provide modern, streamlined user experience that makes it seamless to
move from a chat to a phone call to a video call. You can share content and instantly gauge reaction through
high-definition, continuous presence video. You can get face to face with colleagues, customers, and partners
without ever having to leave your office and be more productive for it.
Moreover, not only can IBM Sametime 9 integrate your legacy communications tools, but it can surface them
into the IBM social business platform, IBM Industry Solutions, business processes, or other third- party
applications.
This comprehensive edition combines the powerful features of IBM Sametime into a new packaging design,
making it more flexible and simple when it comes to Social Business and SmartCloud, also making it very
aggressive from competition pricing.
External Access has been redesign and does provide full and almost unlimited access.

Intuitive client and native integration
IBM Sametime client delivers an intuitive and easy to use interface. Tabbed Windows, Automatic Spellcheck
have been supported for years providing a very productive enterprise communications solutions.
IBM Sametime is providing native audio and video
calls, and also connect to existing Video Room
Infrastructure like POLYCOM, CISCO or AVAYA.
Example of IBM Sametime connected to a POLYCOM
Virtual Room System.
IBM Sametime 9 is extending with native continuous-
presence video:

IBM Sametime is natively integrated into IBM Notes and MS Outlook/Office
Native Mobile Device Support
IBM Sametime Mobile for Enterprise IM and Meetings are available from:
IBM Sametime 9 New Mobile client is
available on iOS and Android

Social Collaboration Services with Meetings
Share files, chat, manage projects and network with potential clients, anywhere, anytime. Whether users work
remotely, manage remote teams or just need one simple place to bring colleagues together, IBM Sametime
delivers virtual meeting room, all in a securely designed environment.
The New IBM Sametime Video Engine does provide unique H264 SVC capabilities both on laptops and
Mobile. Web Browser support has been extended to latest version of MS Internet Explorer, Firefox, Chrome
and Safari.
With IBM Sametime meeting, you can manage as many room you need for your projects, your communities or
your partners and customers, with managed security, delegate access and remote access. IBM Sametime
meeting can be access thru the Sametime client or a simple web browser with no application to install.
IBM Sametime offers the most flexible online meetings offerings in market today. It uses HTTP and HTTPS to
provide connectivity, which makes it extremely friendly to corporate and home firewalls.
You can deploy IBM Sametime Meetings on-premises or consume it as a service from the IBM SmartCloud for
Social Business family of offerings. It integrates with IBM Connections, the leading social software in market
today, with IBM Notes and with Microsoft Outlook as well. You can access it from the Sametime Connect client
either in standalone mode of from within IBM Notes, from your favorite Web browser, from your Android phone
or tablet, or from your iPhone or iPad.
Unique from IBM Sametime Meetings is the capability to easily
manage multiple meeting rooms, see scheduled meeting, and
securely delegate access. Sametime meeting rooms are analogous to
physical conference rooms. Meeting participants can access rooms
and meeting materials at any time. Rooms can be dedicated to a
specific purpose and hold the materials relevant to that purpose like a
regular staff meeting. IBM Sametime 9 introduces Lecture-style
meetings to manage large internal or external webinar.
Smarter Meetings concept
IBM Sametime Mobile Meetings version 9 introduces the first improvement of our Smarter Meetings concept.
Smarter Meetings has two fundamental goals:
1. Maximize your situational awareness regarding people, content and background information prior,
during and after a meeting to improve decision-making.
2. Optimize the time you spend in meetings to maximize productivity.
Here are the new innovations for the Smarter Meetings concept:
→ One-tap join: Join a meeting with a single tap or simple click on a web link.
→ Scheduled Meetings view: Very easy to join from any meetings available in your agenda

→ Support for conference calls (audio-only meetings): Not all meetings include a meeting room. IBM
Sametime Mobile Meetings gives you what you need to maximize your situational awareness and optimize
your time. You can dial out to the audio conferencing bridge straight from the meeting lobby without having to
remember dial-in numbers and passcodes.
→ Continuous-presence audio and video for iPad and Android tablets: See up to four video streams for the
most active participants in the meeting plus your own local video all in high-definition with high-fidelity audio.
→ Integration with IBM Connections for Files and Business Card: Easy to share from your social files, and
easy to retrieve information from their personal profiles.
Compliance & Audit
Actiance Vantage for gives you the controls you need to deploy IBM Sametime in a way that keeps your
business in line with regulatory, legal, and corporate requirements.It integrates closely with Sametime
software to provide granular monitoring, search, and archiving of activities, conversations, and file transfers.
And it offers flexibility and functionality that exceeds native Sametime capabilities.
Actiance Vantage captures and archives Sametime conversations and attachments in real-time. File transfers
are stored in context of the conversations in which they’re sent, making auditing and eDiscovery easier and
less costly.
Enable Social data leakage real-time protection
Real-time content monitoring, policy alerts,
blocking
Audit of employee UCC activities, IM, group
chat, STMeetings transcripts, FAQ,
announcements
eDiscovery of events & content
Ethical walls at a global, group or user level
Granular UC feature controls for VoIP & Video
(ethical walls)
Scanning File attachments
SpIM protection-IM based phishing attacks
Web-based admin interface; automated reports,
feed analytics to IBM Cognos

Extranet ready – Smarter Live Chat for external
IBM Sametime does provide secure proxy components to enable secure web chat and meeting and also
provide open standard ICE/TURN services to enable friendly firewall audio and video traffic.
This unique model allows users to collaborate securely with whom they do business – be it suppliers,
customers, partners and banks without having to provide them with accounts and inside access. Guests
access does allow easy adoption without compromise for security, providing the benefit of a secure social
extranet meeting and web chat.
Extending IBM Sametime to Telephony
In June 2009 we introduced an exciting new product as part of the Lotus Sametime family; IBM Sametime
Unified Telephony (SUT). SUT turns your PC into an easy to use softphone without the complexity of
expensive deskphones. In addition it offers intelligent call routing, one number service to multiple devices and
it can integrate with multiple IP & TDM PBX so that you can gain the power of UC today without replacing your
telephony infrastructure.
IBM Sametime Unified Telephony turns your telephone into an extension of your Sametime contact list.
IBM does offer flexible delivery for Sametime Telephony integration:
Dedicated Private Cloud with IBM SmartCloud Unified Communications Dedicated
(www.ibm.com/services/us/en/it-services/smartcloud-unified-communications-dedicated.html)
On Premise implementation. One of our preferred partner is VoiceRite:
(http://www.voicerite.net/solutions/ibm/collaboration_solutions)

Open and Extensible
The IBM Sametime SDK Toolkit is your single source for developing integrations and leveraging Web 2.0
integrations. The toolkit provides a set of extensible REST API and resources for developers who want to
incorporate social communications into their applications and business processes.
The Sametime SDK is available for download free of charge from IBM developerWorks.
Security
The IBM team takes a complete approach to cyber security, providing comprehensive, proactive solutions for
the threats that critical infrastructure sectors face today. IBM Sametime uses IBM WebSphere Application
Server, thus reusing existing cutting-edge technologies and unsurpassed application server technology.
IBM Sametime 9 introduce the more advanced TLS security features to be compliant with the latest security
government baseline.
From www.cvedetails.com, December 2013

Conclusion
IBM Sametime 9 represents the next generation of real-time social communications software. Showcasing a
simplified user interface for desktop, web and mobile clients, V9.0 is energizing today’s enterprise with high
definition, real-time communications.
IBM Sametime lets you:
• Communicate through your soft phone—this customizable communications interface is now included with
your Communicate license.
• Host smarter meetings—with an adaptive user experience that accommodates both content-centric and
people-centric meetings.
• Experience high definition audio and video—customizable to meet your specific needs.
• Engage instantly—connecting you with the people behind the information in your business network.
• Connect to your social business—through your smartphone or tablet.
IBM Sametime is providing the best Social Communications Experience: From Business Card and Social
immediate actions

More information
IBM Social ◦ www.ibm.com/social
▪ News: http://www.ibm.com/social-business/us/en/social-business-
news.html
▪ Socialize Me → http://www.lbenitez.com/
◦ https://twitter.com/IBMSocialBiz
◦ → SocialBizUG.org
▪ https://twitter.com/SocBizUserGroup
IBM Sametime Sametime Blog
◦ Learn what’s coming, discover tips and tricks, read about the latest news and
trends and get an inside view of the IBM Sametime product team. Join the
conversation today. www.ibm.com/sametimeblog
◦ https://twitter.com/IBMSametime
◦ IBM Sametime 9 YouTube Video → http://tinyurl.com/IBMS9onYoutube
IBM Support ◦ IBM Support for IBM Sametime →
www.ibm.com/support/entry/portal/product/lotus/ibm_sametime?
productContext=2025171164
◦ IBM Support → https://twitter.com/IBM_ICSsupport
◦ IBM Business Partner → https://twitter.com/IBM_ICS_BPs
IBM Greenhouse
Experiment IBM Social UC
◦ New to IBM Sametime? → http://greenhouse.lotus.com
◦ IBM Sametime 9 on Greenhouse (needs free greenhouse ID)
▪ Web Chat → https://st9proxy.lotus.com:9444/stwebclient/index.jsp
▪ Web Meeting → https://st9meetings.lotus.com:9446/stmeetings/
▪ Chat Room → https://st9advanced.lotus.com:9445/stadvanced/
Sametime with IBMers
◦ How to chat with IBM (needs IBM ID) www.ibm.com/collaboration

IBM Champion ◦
▪ Vincent Perrin → http://social-collaboration.blogspot.fr/
◦
▪ Gabriella Davis → http://turtleblog.info/
IBM Sametime
Mobile
◦ Apple → http://tinyurl.com/IBMS9iOS
◦ Google → http://tinyurl.com/IBMS9Android
SlideShare
◦ From Zero to Hero: In this document we want to prove that it is possible to
create a "Proof-Of-Concept" setup very quickly. We show how to install all the
new IBM Sametime 9 components →
▪ http://fr.slideshare.net/FrankAltenburg/ibm-sametime-9-complete-basic-
features-installation-from-zero-to-hero-for-domino-ldap-version-10
◦ IBM Sametime ROI Elements →
▪ http://fr.slideshare.net/thierry.batut/ibm-social-uc-roi-elements-jan2012
Youtube
◦ Playlist of IBM Sametime 9 video
▪ http://tinyurl.com/IBMS9onyoutube
◦ IBM Social Channel
▪ https://www.youtube.com/user/IBMSocialBiz/videos

Disclosure Statement
© IBM Corporation 2013. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were
made to verify the completeness and accuracy of the information contained in this publication, it is provided
AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current
product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible
for any damages arising out of the use of, or otherwise related to, this publication or any other materials.
Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or
representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable
license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available
in all countries in which IBM operates. Product release dates and/or capabilities referenced in this
presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors,
and are not intended to be a commitment to future product or feature availability in any way. Nothing
contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities
undertaken by you will result in any specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM
products and the results they may have achieved. Actual environmental costs and performance characteristics
may vary by customer.
IBM Social Business in Action http://www.ibm.com/social-business/us/en/social-business-news.html
<End of document>

Reinventing ibm sametime 9 dec 2013

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