Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Combien coûte un site WordPress ? - Wordcamp Paris 2014

39.735 visualizaciones

Publicado el

Combien coûte un site WordPress ?

Wordcamp Paris 2014

On vous pose régulièrement cette question ? Moi, c’est tous les jours ! Mais alors, quel est exactement le prix d’un site WordPress ? Comment le définir ? Comment le justifier ? Quelles bonnes pratiques mettre en place pour faire perdurer cet écosystème communautaire ?

Pas besoin de le répéter, WordPress fait le buzz ! CMS Open Source gratuit il permettrait de monter un site professionnel en moins de 5 minutes, sans connaissance de l’informatique (lol !).

Le fait que ce soit une solution gratuite, ou bien encore face à cette avalanche de prix « low cost » qui nous promet des sites pour moins de 500€, il est souvent difficile de justifier le coût parfois élevé que peut représenter la mise en place d’un site sous WordPress. Nous allons voir à travers quelques cas pratiques, comment estimer le véritable coût d’un projet. Nous verrons en suite comment le justifier auprès de nos clients. Nous aborderons enfin les aspects communautaires et les interactions avec l’écosystème WordPress.

Donc, rangez vos calculettes et ouvrez vos oreilles !

Publicado en: Empresariales
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Combien coûte un site WordPress ? - Wordcamp Paris 2014

  1. 1. 4 Combien coûte un site WordPress ? Wordcamp Paris 2014
  2. 2. 4 Présentation Thierry Pigot Historique #WCParis @thierrypigot www.thierry-pigot.fr Secteur Privé Collectivités territoriales Agence Web Agence de Communication Indépendant depuis 2011
  3. 3. 4 Présentation Spécialisé WordPress (2005) Domaines Clients            Création de Sites Internet Optimisation SEO Définition d’architecture Stratégie numérique Maintenance Formation Particuliers Associations TPE / PME Collectivités Grands Groupes Français
  4. 4. Sommaire La genèse Définition du bon prix ? Les bases d’une bonne estimation Les phases d’un projet web WordPress 3 projets pour mieux comprendre L’écosystème WordPress 4
  5. 5. La genèse 4
  6. 6. 4 La genèse Tornad3 @ flickr
  7. 7. 4 Définition du bon prix ? Guillermo Fdez @ flickr
  8. 8. Définition du bon prix ? Le prix d’un site doit être compétitif Le prix d’un site doit être réaliste Le prix d’un site doit être objectif Permets de gagner sa vie Réponds aux attentes de votre client 4
  9. 9. Les bases d’une bonne estimation Connaître le coût journalier L’expérience, le savoir-faire (WP, plugins, thèmes, frameworks ...) Maîtriser le périmètre du projet (spécifications) 4
  10. 10. Les phases d’un projet web WordPress 4 Cédric - zedc.net @ flickr
  11. 11. Les phases d’un projet web WordPress 4 Conseil Etude Spécifications Ergonomie Direction artistique Développements spécifiques Templating Installation et paramétrage de WP Intégration html / css / js Création graphique Intégration du contenu Tests Hébergement Mise en préproduction Test de charge Maintenance Debug / correction / ajustement Site en ligne Mise en production Recette
  12. 12. 3 projets pour mieux comprendre Quel coût pour un site basé sur un thème premium ? 4
  13. 13. 3 projets pour mieux comprendre 4 Conseil Etude Spécifications Ergonomie Direction artistique Développements spécifiques Templating Installation et paramétrage de WP Intégration html / css / js Création graphique Intégration du contenu Tests Hébergement Mise en préproduction Test de charge Maintenance Debug / correction / ajustement Site en ligne Mise en production Recette
  14. 14. 3 projets pour mieux comprendre Quel coût pour un site basé sur un thème premium ? Phases Temps Conseil + étude 0.5 jour Spécifications (à minima) 0.5 jour Installation WP, plugins, paramétrage … 1 jour Thème(s) 100 / 150 € Plugins 50 / 100 € Rédaction et mise en place des contenus 1 jour Mise en production / corrections bugs 0.5 jour TOTAL 3.5 jours +200€ 3.5 jours à 350 € + 200€ => 1 500€ 4
  15. 15. 3 projets pour mieux comprendre 4
  16. 16. 3 projets pour mieux comprendre Un site sur mesure Cédric - zedc.net @ flickr 4
  17. 17. 3 projets pour mieux comprendre 4 Conseil Etude Spécifications Ergonomie Direction artistique Développements spécifiques Templating Installation et paramétrage de WP Intégration html / css / js Création graphique Intégration du contenu Tests Hébergement Mise en préproduction Test de charge Maintenance Debug / correction / ajustement Site en ligne Mise en production Recette
  18. 18. 3 projets pour mieux comprendre Un site sur mesure Phases Temps Conseil + étude 1 jour Spécifications 1 jour Installation WP, plugins, paramétrage … 1 jour Ergonomie / Direction artistique 1 jour Création graphique 2 jours Intégration / Templating 3 jours Plugins 50 / 100 € Rédaction et mise en place des contenus 1 jour Mise en production / corrections bugs 1 jour TOTAL 11 jours +100€ 11 jours à 350 € + 100€ => 4 000€ 4
  19. 19. 3 projets pour mieux comprendre 4 Un site complet et complexe ? atomikparty @ flickr
  20. 20. 3 projets pour mieux comprendre Les tarifs parisiens (agences, SSII…) ! Tarif / jour Consultant senior 700 / 1 000 € Chef de projet Technique / fonctionnel 600 / 800 € Directeur Artistique / Ergonomie 700 / 900 € Graphiste 400 / 700 € Intégrateur HTML / Template 350 / 500 € Développeur 450 / 600 € Ingénieur système 450 / 650 € 4
  21. 21. 4 3 projets pour mieux comprendre Fourchette basse 33 jours Phases Fourchette haute 120 jours 1 cons - 900 € (8) - 7 000 € 3 CDP - 2 100 € (10) - 7 000 € 4 DA - 3 200 € (10) - 8 000 € Intégration HTML 5 inté - 2 250 € (15) - 6 750 € Templating 8 dev - 3 600 € (15) - 6 750 € 1 dev -600 € (7) - 4 200 € 2 dev - 1 200 € (15) - 9 000 € 3 redac - 1 200 € (10) - 4 000 € 2CDP - 1 400 € 15% du poste technique 1 dev - 600 € (5) - 3 000 € 3 CDP - 2 100 € 20% du temps total 19 000 € > 70 k€ Conseil Etude & Spécifications Ergonomie & Création graphique Installation & Paramétrage Développements spécifiques Rédaction et mise en place des contenus Tests & Recette Mise en production Accompagnement & Suivi de projet TOTAL
  22. 22. 3 projets pour mieux comprendre 4 À cela on ajoute les Coûts internes (côté client)         Définition du besoin (CCTP) Suivi du projet (mi-temps) Implication des acteurs (direction, marketing, comm, utilisateurs ...) Hébergement Maintenance Webmastering Shooting photos …
  23. 23. L’écosystème WordPress Open source Passionné(e)s Pas dans un but lucratif ou mercantile Partagez vos plugins, astuces… Donations 4
  24. 24. L’écosystème WordPress 4
  25. 25. 4 Merci ;) www.thierry-pigot.fr - @thierrypigot

×