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                   Welcome to
                  Lab vActivities
                   The Social Path
                    and Pinterest
Lab Activities Program
• Part 1: Brief Intro
• Part 2: Pinterest – Why so Pinteresting ?
• Part 3: Users sharing their Pinterest
  experience
• Part 4: Path – What is it ?
• Part 5: Users sharing their Path
  experience
• Part 6: Brief Conclusion
http://pinterest.com




                          Why so
                       Pinteresting !
                           v




                       The New Hot Social
                            Network
It’s Now the Third
 Most Popular
 Social Network
 after Facebook
 And Twitter !

( and just when you started to
get comfortable with your
existing Social Media setup :)
http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/
http://venturebeat.com/2
012/02/28/google-plus-
ghost-town/
Daily Pinterest
     users have
     increased by 145%
     since the
     beginning of 2012



http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
What is Pinterest?
• Pinterest is a social photo-sharing
  service designed to look like a pinning
  board
• Launched in March 2010
• You share the photos you like
• You upload, save, sort and manage
  images and videos into boards
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
How does Pinterest Make
Money?
• Outside investments from
  entrepreneurs and VCs
• Experimented with affiliate links for a
  while
• Eventually advertisement and
  features for brand pages
Top Pictures
     shared on
     Pinterest




http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
Stats and Figures




http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
Over 80 % of pins are actually re-pins
     Pinterest user growth is better than
     that of Facebook and Twitter at the
     same point in their history




http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
Pinterest “Clones”:



  • Concept of pinning photos and products
    by adding a twist. There are travel-focused
    sites like Trippy, Wanderfly, and Gtrot.




http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/
http://www.athlestyle.com/
http://www.getvega.com/
http://www.designaside.com/
80 % of users on Pinterest are female




http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
Why is Pinterest popular
with women ?
Pinterest is visually appealing by nature
and women are naturally inclined to
make everything prettier
http://pinterest.com/weddings
Social Media is handled
better by women
• Women also have a much easier time
  expressing themselves and are better
  at it
• Women use social networks to
  connect with their friends, family, and
  colleagues more than men
• Women are better listeners than men
Social Media is handled
better by women
• A way of connecting with other
  women with similar interests and
  passions
• A way to organize activities and stay
  in touch with friends.
Where are the Men on Pinterest?
 http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/




Men are flocking to snatchly.com
(launched February 13, 2012)
 http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
Let’s Get Pinning !
Pinterest Signup Video Demo




http://www.youtube.com/watch?v=zYTz9Xf06DY
You can choose between 23
    categories for your photos &
    videos:
 • Architecture            •   History
 • Art                     •   Holidays
 • Cars &                  •   Home Decor
   Motorcycles             •   Humor
 • Design                  •   Kids
 • Crafts                  •   My Life
 • Education               •   Women's Apparel
http://www.pinterest.com
• Pets                 • Film, Music &
    • Products               Books
    • Science &            • Fitness
      Nature               • Food & Drink
    • Technology           • Gardening
    • Travel & Places      • Geek
    • Wedding &            • Men's Apparel
      Events               • Outdoors

http://www.pinterest.com
Board Collaboration Options:
    1- Only you can pin
    2- You can assign contributors – who
    are already on Pinterest - to pin with
    you




http://www.pinterest.com
Users Post More Interesting Content:
  • People you generally follow on other
    social networks are not generally /
    regularly interesting; however, with
    the graphical nature of the site,
    content the same users share is
    generally more interesting.
  • They can Re-pin / Like / Comment /
    Tag.
How to join Pinterest?
1. Get an invite – we can help with that 
   (nudge any Think Media Labs staff)
2. Setup you account: Choose between
   logging in with Facebook or Twitter
3. Find you friends to follow!
4. Find you interests to follow!
5. Start with creating broads
6. Happy pinning!
Your Pinterest Plan
• Have a rough plan of what boards to
  create.
• Populate content as soon as you join
• It will follow all people so far then to
  follow you back you need to have
  content there.
Pinterest Etiquette
    1. Source Images Properly
    2. Write a Full Caption
    3. A Pin Addict ?
    4. Think About Who You Want to
       Share With
    5. Don’t Be Stingy with Interaction
    6. Always Be Respectful
    7. Report Objectionable Content

http://www.flowtown.com/blog/8-rules-of-pinterest-etiquette
Go Mobile




        iPhone / Android / Mobile Site
http://blog.pinterest.com/post/10144144538/pinterest-mobile
Keep Your Eye Out for SPAM --
already 
Pinteresting - All You Need to Know about Pinterest !
http://channel-news8today.com/
http://pinterest.com/pin/247909154458159304/
Top Ten Brands On Pinterest
http://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/
http://pinterest.com/perfectpalette/
http://pinterest.com/tbdofficial/
http://pinterest.com/hgtv/
http://pinterest.com/wholefoods/
http://pinterest.com/bhg/
http://pinterest.com/katespadeny/
http://pinterest.com/apttherapy/
http://pinterest.com/realsimple/
http://pinterest.com/westelm/
http://pinterest.com/mashable/
Celebrities with Pinning Spree!
http://pinterest.com/oprah/
http://pinterest.com/ellentv/
http://pinterest.com/doctoroz/
http://pinterest.com/marthastewart/
http://pinterest.com/zuck/
http://pinterest.com/ryanseacrest/
8 Strategies for Launching a
 Brand Presence on Pinterest
 •    Reserve Your Space
 •    Leverage Your Brand Values
 •    Themes, Not Product Promotion
 •    Use Hashtags
 •    Add the “Pin It” Button
 •    Engage with the Community


http://mashable.com/2012/02/27/pinterest-marketing/
Include Prices




http://pinterest.com/lexity/products-we-love-from-our-users/
Promote a life style through
Pinterest
http://pinterest.com/etsy/
http://pinterest.com/gap
http://pinterest.com/latelierblanc/
http://pinterest.com/drmlebanon
Inspire Your Team To Pin!
Think Media Labs Staff Favorites

http://pinterest.com/thinkmedialabs/
Pinterest Lebanon
We built the database for Pinterest
  websites in Lebanon for both
  personal profiles and brands.
    http://tmla.bz/pinleb

Discover local Pinterest pages and
list yours for others to discover you
User Experience:


1- Strawberry Blu !
Strawberry Blu
        Blog
                                 Facebook
www.StrawberryBlu .com
                             www.Facebook.com/
                               StrawberryBlu
               Twitter

           @StrawberryBlu


                            and now...
Strawberry Blu on Pinterest
                           http://pinterest.com/StrawBlu/




                                 www.StrawberryBlu.com
http://pinterest.com/StrawBlu/
Lebanese
                                 Food!!




        Food
        Books!!


http://pinterest.com/StrawBlu/
Favorite
                                 Recipes!!




 For the
 Kitchen!!


http://pinterest.com/StrawBlu/
Food, Technology and Health




http://pinterest.com/StrawBlu/
and all about Strawberry Blu...




http://pinterest.com/StrawBlu/
Likes              Repins


       How to discover
          contacts
                           Other
Home    OUTSIDE the       Bloggers
Pins   people I follow?   Pinterest
                           Pages

           Followed
            Friends
How to decide if it’s worth
pinning?

-   Content
-   Picture
-   Fun
-   Related to my interest
- Content
                                 - Picture
                                 - Fun
                                 - Related to
                                 my interest



http://pinterest.com/StrawBlu/
When do I Like and when do I
      Repin?
• Like:
  Something attractive but not always related
  to my own boards, sometimes it’s related to
  travel, architecture etc...

• Repin:
- something worth sharing on any of my boards
- An attractive food, a good recipe, a good
  book...
http://pinterest.com/StrawBlu/
OR... BOTH... I Pin, Repin and Like!!!
http://pinterest.com/StrawBlu/
How is Pinterest integrated with
      Facebook and Twitter?




http://pinterest.com/StrawBlu/
v




http://www.computing.co.uk/ctg/feature/2094851/social-media-business-useful-tools-social-climbers
First time I heard about Pinterest




http://mashable.com/
Pinning your interests




http://mashable.com/2012/04/13/pinterest-infographic-travel/   Second logo by: @PSouhaid
By using Pinterest, I can…

                  Pin

                  Organize

                  Categorize




Source of logo: http://www.janetpacey.com/janetpacey/Home.html
Pinterest can boost your Business

                      Promoting Business

                        Free Advertising

                        Image So small
                        can’t be used for
                        much



http://pinterest.com/pinterestbiz/   Source of logo: http://www.janetpacey.com/janetpacey/Home.html
It’s a Great way to Collect/Plan

                  Your Wedding

                   Your Birthday

                  Your Product
                  Launching
                 Organize you
                 collection
http://pinterest.com/donninterest/   Source of logo: http://www.janetpacey.com/janetpacey/Home.html
It’s a Great way to Collect/Plan




http://pinterest.com/donninterest/
It’s a Great way to Collect/Plan




http://pinterest.com/donninterest/sports/
It’s a Great way to Collect/Plan




http://pinterest.com/donninterest/wedding-3/
It’s a Great way to Collect/Plan
   •         My laptop can get some rest because
        my collection will be online. Pinterest is my
        online hard disk Now




Source of logo: http://www.janetpacey.com/janetpacey/Home.html
A quick tour on Pinterest




http://pinterest.com/dailydot/celebrities-on-pinterest/
A quick tour on Pinterest




http://pinterest.com/kellylieberman/brands-on-pinterest/
A quick tour on Pinterest




http://pinterest.com/barackobama/
A quick tour on Pinterest




http://pinterest.com/thinkmedialabs/politicians-infographics-tml/
Not on Pinterest?


  Still don’t                                                                       Account ?
  have a


                Think Twice and ask TML for an
                           invitation


http://learning.hubspot.com/blog/bid/128534/Pinterest-Button-Added-To-HubSpot-s-Follow-Me-Module

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