Presentered by Bill Mooney (VP, Zynga; GM, FarmVille) at DiscoveryBeat on December 8, 2009. The social gaming market is exploding- viral propagation across the world, low barriers to entry which create agile competitors, and a rapidly changing and imperfectly understood marketplace. Bill Mooney walks through key learnings from his time making Zynga franchises Mafia Wars and FarmVille.