2. MarketExpander
Mission: We assist our clients in defining and executing their market growth.
MarketExpander in brief:
MarketExpander kick-starts domestic and international market expansion for small and
midsized companies mainly in the high-tech segment.
We work together with our clients' management teams to define strategies and
operational plans, and, when needed, take on operational positions to expand market
share and reach defined sales targets.
We offer a risk and reward based business model to high potential clients.
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3. Sales and Marketing services
MarketExpander assists our clients' market expansion with the following
examples of services, offered according to client need:
Strategic assistance:
• Review, or assist to define, a sales oriented business plan to secure the
domestic or international expansion will happen.
Interim management:
• Provide strategic and/or operational senior management experience to
complement your sales and marketing organization.
• Deliver business results through managing contacts and negotiations with
important customers.
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4. Kick-Start!
1-page-Business-Plan™
• MarketExpander offers an effective 6-hour workshop to define your
Business- and Marketing plan.
The workshop is designed for your core team and allows everyone to voice
opinions, agree on current position of your company, and the way forward
short- and long term.
• The 1-page-Business-Plan™ functions as a useful tool to guide your daily
operations, and easy follow up progress in your management team.
• Everyone will know where you are going, be clear on the importance of
their own contribution, and thereby shortening your time to market.
www.marketexpander.com/video_swe.html
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5. Client feedback
Building the company, enter the market
Our Assignment: Support MEEQ AB (publ) transforming from a knowledge company to a product company with
deliveries of products first on the domestic and then the international market
"MarketExpander has worked with us to transform MEEQ to a successful company. They are driving our Sales &
Marketing, providing results we could never have managed our selves e.g. the breakthrough order, and sales discussions
with executive management of international major corporations. MarketExpander has provided invaluable contribution
to develop MEEQ.” says Jan G Fäger, CEO MEEQ AB (publ)
International market expansion
Our Assignment: Drive and secure entrance on the central European market by setting the first deal with an
international market leader. MarketExpander served as Director Sales & Marketing as well as Programme manager for
the new business.
“Thanks to MarketExpander's commitment to drive, set and maintain our business with our new customer, we got an
important deal with a market leader for the European market. says Alex Breton, CEO of PrintDreams AB.
The 1-page-Business-Plan
Our assignment: with high demands on time management and efficiency from client; Secure the clients management
team are united on current position and way forward (e.g. Business- and market plan). Furthermore; the result must be
documented in a usable way to support mgmt teams daily work.
"Digpro's management team was guided to define our current position and long term targets, as well as immediate
actions for our company, our offer and actins on the market, and all this took us not more than 6 hours! MarketExpander
documented the workshop in a simple, usable 1-Page-Business-Plan, which is now an important tool in our daily
operations and follow up in our management team." says Bo Lundgren, CEO at Digpro AB
Read more at www.facebook.com/MarketExpander
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6. MarketExpander Core Team
Lars Wolf, Senior Partner Anna Elmdahl, Senior Partner
• Lars Wolf has been senior executive • Anna Elmdahl served as executive
with responsibility for international at Ericsson, a market leading
market expansion at Nokia, a global telecommunications corporation
market leader within telecommunications. with global operations.
• Lars also has several years of experience as international • Anna acted as negotiation leader internationally, setting
sales director. deals for both products and services. She has been
manager business development and several years
experience of programme and project management.
Thomas Nieburg, Partner
• Thomas Nieburg has acted in the
IT and telecom industry as
business manager, marketing and
product manager, key account
manager, and project manager with international
enterprises in Europe and in the US.
• Thomas has founded and built companies in telecom
and eBusiness.
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7. MarketExpander
...is ready to go with you!
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