2.
What is content?
Types of content
How to go viral
Some pointers
Examples of great content
Blogging
Four uses of blogs
Popular software
Benefits
Tips
Best practices
3.
“The PR Pro's Guide to Blogging” http://on.mash.to/MnmDff
“21 Benefits of Business Blogging and 22 Tips”
- http://bit.ly/1kJP9Gg
From Anna: “15 Excellent Corporate Blogs to
Learn From” - http://on.mash.to/1bjIDTH
4.
Content marketing
is the creation and
distribution of
relevant and
valuable content to
attract, acquire,
and engage a
clearly defined
audience
(What is content marketing?, 2011)
7.
Keep it short
Demonstrate your brand’s personality
Is that real?
Be funny or entertaining
Ride off trends. But be quick!
Leverage user-generated content
(Sibley, 2012)
8.
Be ruthlessly selfless
Be evergreen
Create catchy headlines
Make it worth reading
Target your audience
Use real people
Be creative
Be quick
Ask WWYC?
(Wong, 2014)
9.
One of the most
well-known viral
video case studies
700% growth since
videos began
13.
Groups of 3
15 minutes
5 ideas for creative content
PR/marketing team for the following
companies:
Easy Mac, 1-800 Flowers, Kansas City Royals,
Norton Anti-Virus, Van’s Warped Tour,
Despicable Me 3
14.
What are blogs?
Is blog a dirty word?
Mainstream media vs blogs
Individual vs corporate blogs
Get ideas out and get seen
Indexed by search engines help to be found
Be found by journalists and get quoted
Find your niche. 112 million vs 12
(Scott, 2013)
15.
Monitoring what millions are saying about your brand
Participate in those conversations through commenting
Work with bloggers to write stories through pitching and PR
Shape those conversations by writing and creating your own blogs
(Scott, 2013)
17.
Connect with customers
and partners
Generate traffic
Establish authority
Inspire your social media
Generate publicity with
increased reach
Grow your email database
Give your company a voice
Humanize your company
Exchange ideas
(Feldman, 2013)
18. Answer questions
Teach, don’t preach
Converse
Make it easy on the eyes
Be transparent
Don’t back down
Be consistent
Optimize
Write passionately and
with personality
Include real life examples
Encourage sharing and
promote your blog
(Feldman, 2013)
20.
Groups of 3
15 minutes
5 blog ideas
PR/marketing team for the following
companies:
Absolut , Adidas, Coleman, Lifetime Network,
Hess, Yankee Candle
21.
Contests and Promotions
To do:
Read articles from #UticaCollegeSM and comment
Continue working on PPT presentations
Pinterest presenter should be ready to present,
make sure everyone explores Pinterest and is ready
to answer questions and discuss
22.
Feldman, B. (2013, October 6). 21 benefits of business blogging and 22 tips.
SocialMediaToday. Retrieved on February 15, 2014 from
http://socialmediatoday.com/feldmancreative/1776836/21-benefits-bloggingand-22-blogging-tips
Russell, J. (2013, August 16). The 15 best blogging and publishing platforms on
the Internet today. Which one is for you? The Next Web. Retrieved on February
15, 2014 from http://thenextweb.com/apps/2013/08/16/best-bloggingservices/#!vUI4L
Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley.
Sibley, A. (2012, July 5). Common qualities of insanely successful viral videos.
Hubspot Blog. Retrieved on February 15, 2014 from
http://blog.hubspot.com/blog/tabid/6307/bid/33357/Common-Qualities-ofInsanely-Successful-Viral-Videos.aspx
What is content marketing? (2011). Content Marketing Institute. Retrieved on
February 16, 2014 from http://contentmarketinginstitute.com/what-is-contentmarketing/
Wong, D. (2014, January 29). 11 critical content creation tips. Huffington Post.
Retrieved on February 15, 2014 from http://www.huffingtonpost.com/dannywong/11-critical-content-creat_b_4681265.html
Zemack, D. (2011, April 28). The PR pro's guide to blogging. Mashable.com.
Retrieved on February 15, 2014 from http://on.mash.to/MnmDff