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Rita McGrath was named the sixth most influential business thinker in the world and one of the top 25 smartest women on twitter. You can see her live (or via webcast) on January 30th at the BWI Airport Hilton in Maryland.
All participants will get a copy of Rita's book, The End of Competitive Advantage.
This special four-hour session will feature Rita talking about her latest book and research around how to thrive in an era of "transient advantage". She will be followed by a panel of C-level executives and a special collaboration session with all participants working ion their competitive playbook for 2014 and sharing their insights wit the group.
“The ﬁrst challenge for leaders
is to be willing to be open to the idea that your advantage might not last.” - Rita McGrath L I V E SPONSORED BY: www.blionline.org/rita
The Warning Signs • I
don’t buy my own company’s products or services • We are investing at the same levels or even more and not getting margins or growth in return • Customers are ﬁnding cheaper or simpler solutions to be “good enough” • Competition is emerging from places we didn’t expect • Customers are no longer excited with what we have to offer • We are not considered a top place to work by the people we would like to hire • Some of our very best people are leaving • The growth trajectory has slowed or reversed www.blionline.org/rita
Take the test and add
up your score Source: Rita McGrath, End of Competitive Advantage www.blionline.org/rita
How do you measure up?
Score Band Diagnosis 14-28 Danger! Extreme exploitation orientation 19-42 Action Implication Exploitation bias 43-56 57-70 71+ Urgent issue for senior team; major risk of being disrupted At risk of being trapped; urgently review business health Most common; Pockets of Innovation and disengagement agility but ﬁghting with need to be strengthened and established businesses made systematic; senior team needs to get involved Moving faster, getting into a Support those working in new rhythm way; focus on resource allocation Learning to compete with transient advantage Remain watchful! Rita wants to meet you. www.blionline.org/rita
So, the size of your
enterprise, the scale, your access to capital– all those things that gave you an edge to new entrants, no longer exists. That’s all extremely scary because that means that your job is no longer about managing the present but inventing the future…all the time.” - Nilofer Merchant From Paraminder Bahra in WSJ: How to handle digital disruption in 2014 http://blogs.wsj.com/moneybeat/2013/12/30/how-to-handle-digital-disruption-in-2014/
Now what: The New Strategy
Playbook • • • • • • Continuous Reconﬁguration Healthy Disengagement Deft Resource Allocation Innovation Proﬁciency Discovery Driven Mindset Entrepreneurial Career Management Join us on January 30th 9:00 am – 12:30pm (EST) Live at the BWI Airport Hilton, MD and virtual via webcast And create your 2014 Playbook with Rita McGrath www.blionline.org/rita
Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today " CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org " " " " Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations http://www.linkedin.com/in/tomhood/