The top trends and issues facing CPAs are discussed at MACPA's annual special Town Hall for Business, Industry, Government & NFP members. .A

2. We Our Members in Business Education Industry NFP Government

3. Will the pace of change increase or decrease? Will complexity increase or decrease? Welcome to the New Normal

5. Compliance

6. Convergence

7. Change

9. CPA Infrastructure Standards Federal State Pipeline

10. The Federal Issues – more waves of change FTC Red Flags rule – privacy & identity theft Tax Preparer Registration & PTIN issue Patient Protection Act & 1099’s Tax Strategy Patents Dodd-Frank Act 3% Withholding on GovtPmts

12. Stop Sales Tax on Accounting Services

13. Exempt CPAs from Debt Counseling Bill

14. Stop Trial Lawyers attempts at Tort Liberalization – Comparative Fault

15. Pass Safe Harbor legislationCPA Day in Annapolis January 18, 2012

16. Another way to look at standards & oversight Public Company Private Company Int’l Company Financial Reporting Audit /Attest Performance Standards Code of Conduct State Oversight & Enforcement of CPA License CPA Licensure

17. Three Drivers of Change THE NETGENERATION WEB 2.0 Wikinomics - The New Economic Order Inspired by Don Tapscott

18. RFTF – Reports from the Future

19. MACPA’s Board focuses on 2025

20. Top 10 Trends (and the time to address is now) Pressures on Gov’t & rising deficit Changes in learning – informal & on-demand The cloud = flex, global, work anywhere Increasing complexity, ambiguity & change Globalization and economic shifts Information overload Shift to consumer power (push to pull) Workforce, demographics, the “she” economy Going mobile Social media = business MACPA is positioned well

21. Turbulent times require new skills and new ways of thinking “You can’t stop the waves, but you can learn to surf” - Jon Kabat-Zinn Photo: Pratt’s surfing page

22. IBM Global CFO Study shows movement to “Value Integrators”

23. The five enablers to high performance Technology Process efficiency & effectiveness Operating model (outsource & insource) Data analytics People Two major themes: Focus on execution and continuous improvement Source: IBM Global CFO study

24. The DNA of the CFO We see a group of people whose unique optic on the business has rightly earned them promotion to the forefront. A group who are embracing their increasingly strategic remit. And, who see their career choice as one to be celebrated – not a staging post to the role of CEO. Source: Ernst & Young : The DNA of the CFO

25. GT: The Evolving Accounting Talent Profile Developing soft skills Understanding and applying international accounting Understanding complex accounting and auditing standards Adapting to an evolving regulatory framework Addressing new external reporting needs Understanding ERP or IT systems and technological Employing quantitative risk management techniques Possessing specialized industry knowledge and understandingcompany's non-financial business drivers

26. The Decade of the CFO? The best CEOs in the world are a combination of CEO, COO and CFO. They are inspirational, financially literate and know the ins and outs of their business at a sophisticated level.

27. In 1997, the CPA profession crowd-sourced its future with over 3,500 CPAs in the CPA Vision Project Our core purpose, our reason for being is CPAs... Making sense of a changing and complex world. Here is what they said…

28. Our Vision Statement for the future is:( mandates to ourselves for a successful future) CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: Communicating the total picture with clarity and objectivity, Translating complex information into critical knowledge, Anticipating and creating opportunities, and Designing pathways that transform vision into reality.

29. The DNA of the CPA as CFO Communication & Leadership Strategic & Critical Thinking Focus on the Customer, Client, and Market Interpretation of Converging Information Technologically adept

30. How Leadership is changing? From To Information Stocks Hierarchy Push Centralized Teacher Information Flows Network Pull Distributed Facilitator

31. Five Qualities of Extraordinary Leaders Sight - Ability to see emerging patterns and shift perspective when necessary Insight - Ability to learn faster than the rate of change in your industry Create - Ability to think strategically and critically to gain insights that create new opportunities Communicate - Ability to collaborate inside and outside your organization and to build and sustain social networks of people engaged in the work Inspire –Ability to mobilize support and engage others to join you in ACTION LC

32. The learning continues by using social media tools to connect the learners

33. Surfing Lessons! www.cpasuccess.com www.bizlearningblog.com www.cpalegislativeinsidercom

34. Comments on BizLearningBlog include a participant and author of book Jane Bozarth - author

35. Key events & dates MACPA Business & Industry Conference - May 20, 2010 – Turf Valley MACPA Summit - Jun 2 & 3, 2010 - BWI Beach Retreat - Jul 5 – 7, 2011 - OC CPA Day in Annapolis - Jan 18, 2012 - Annapolis

36. What’s over the horizon for CPAs? www.macpa.org/forum http://www.aicpa.org/Research/CPAHorizons2025/

37. Resources Products / Services Business Solutions RJP Insurance AON Purchasing Power of the profession Savings of up to 70% off!

39. Business Management

40. Performance Measurement Management

41. Leadership Development

43. The only question for leaders Have I made you feel stronger and more capable? Source: Emmanuel Gobillot - LeaderShift

44. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com Connect – Protect - Achieve