Se ha denunciado esta presentación.
How	  to	  Succeed	  Using	  Social	        Media	  to	  Interact	  with	  CPAs	                              AICPA	  /	  ...
Tom	  Hood	                         CEO	  of	  MACPA	  &	  BLI	                                 •  Named	  Fourth	  Most	 ...
Download	  Today’s	  Preso	  on	  hYp://www.slideshare.net/thoodcpa	           And	  on	  our	  blog	  at	       hYp://www...
hYp://www.macpa.conferences.io	  What	  would	  happen	  if	  we	  applied	  social	  tools	  to	  learning?	  	  What	  k...
The	  Tornado	  Lives!	  CPA	  Vision	  Story	  Map	  circa	  2000	  capturing	  the	  major	  trends	  facing	  the	  CPA...
ROA!	  
We’re	  all	  in	  the	  Moving	  Business!	  
Virtual	  ConnecAons	  –	  Real	  People	  
Can	  We	  Bend	  the	  AdopAon	  Curve?	                    Informed Inner Circle     Leaders       Pragmatists          ...
Finding	  the	  early	  adopters…	                 On	  the	  Cover	  of	  a	  Magazine?	  •    BCG	  &	  Company	  –	  bl...
Use	  Social	  Media	  to	  turn	  the	  bullhorn	                      around	  
Three	  authors	  ReTweeted	  this	  blog	  post	  which	  menAoned	  their	  books…	           hYp://www.cpasuccess.com/2...
InnovaAon	  adopAon	  =	  Social	  Networks	    	    “The	  degree	  to	  which	  an	  individual	  in	  a	  social	  netw...
Tipping	  the	  adopAon	  curve?	  
Bill	                          Tom	             #1 Tom & #2 Bill – Jan 2013	MACPA s Journey
MACPA’s Social Media Map145,714 views                                      2,049 connections                              ...
Five	  Ways	  to	  Get	  started…	  1.  Create	  your	  digital	      footprint	  (Linked-­‐In,	  Facebook,	       Google	...
Content	  is	  king	  and	  Context	  is	  the	                             Kingdom!	  Social	  Media	  ROI	  from	  ROA	 ...
The	  conversaAon	  conAnues…	              hYp://cpa.tc/214	              	  
Top	  10	  Tweeters	  –	  AccounAng	  Today	                               @rfchambers	  /	  @theiia	                     ...
www.slideshare.net/thoodcpa	  
Case	  Study	  –	  MACPA	  Beach	  Retreat	  The	  next	  three	  slides	  show	  the	  way	  you	  can	  use	  social	  m...
TwiYer	  during	  the	  event,	  slideshare	  &	  blog	  post-­‐event	  
Tip	  the	  adopAon	  curve	  with	  social	                                                media	  (the	  MACPA	  way!)	 ...
SAll	  not	  convinced?	      ROA	  not	  ROI	                       Top	  #’s	  for	  last	  2	  weeks:	                 ...
Five	  Ways	  to	  Get	  started…	  1.  Create	  your	  digital	      footprint	  (Linked-­‐In,	  Facebook,	       Google	...
And	  remember…	  Tom’s	  Top	  two	  rules	  of	  Social	  Media:	  	  Rule	  #	  1	  –	  It’s	  not	  about	  you.	  	  ...
What’s	  Next?	  Social	  Business?	              You	  have	  3	  years	  at	  most!	                                    ...
Follow	  me	  on:	  Tom	  Hood,	  CPA.CITP	                ü 	  TwiYer:	  hYp://www.TwiYer.com/tomhood	  CEO	            ...
If	  you	  need	  help	           Let	  Bill	  Sheridan,	  NaAonal	  Thought	           Leader	  and	  architect	  of	  MA...
Ten	  things	  to	  know	  about	  Social	  Media?	  1.  Thought	  Leadership	  (Jody	  Padar	  example)	  2.  Engagement	...
www.hootsuite.com	  
www.klout.com	  
MACPA	  Social	  Media	  Policy	  •  Based	  on	  social	       media	  best	       pracAces	  •  Tied	  to	  MACPA	      ...
Recommended	  Reading	    •  The	  Corporate	  Blogging	  Book	  by	  Debbie	       Weil	    •  Crush-­‐It	  by	  Gary	  V...
Social Media - How to Move People & Tip the Adoption Curve
Social Media - How to Move People & Tip the Adoption Curve
Próxima SlideShare
Cargando en…5
×

Social Media - How to Move People & Tip the Adoption Curve

1.880 visualizaciones

Publicado el

Presentation to major accounting & tax providers at AICPA CPA2Biz SaaS Roundtable in NYC on January 30, 2013. Covers three major themes: 1) Social Media adoption can be used to find and connect to early adopters/innovators; 2) A recent Deloitte/Sloan MIT study says business have three years to get "social"; 3) MACPA case study shows how to use social technologies to bend the adoption curve and establish your brand in a meaningful way.

Publicado en: Empresariales

No se admiten más comentarios

  • Sé el primero en comentar

Social Media - How to Move People & Tip the Adoption Curve

  1. How  to  Succeed  Using  Social   Media  to  Interact  with  CPAs   AICPA  /  CPA2Biz  Cloud  in  Tax  &  AccounAng  ExecuAve  Roundtable   January  30,  2013   Tom  Hood,  CPA.CITP.CGMA   CEO   Maryland  AssociaAon  of  CPAs   Business  Learning  InsAtute  
  2. Tom  Hood   CEO  of  MACPA  &  BLI   •  Named  Fourth  Most  InfluenAal   Person  by  AccounAng  Today   •  Top  25  Influencers  in  Learning  &  HR   by  HR  Examiner  Tom Hood, CPA, CITP, CGMA •  Top  25  Public  AccounAng  Thought   CEOMACPA Leaders  by  CPA  PracAce  Adviser   •  Working  on    Learning  Management   with  AICPA/CPA2Biz,    Cloud  Business Learning Institute (BLI) Curriculum,  Performance   Management  /XBRL,  Leadership  &   GeneraAons   hYp://www.linkedin.com/in/tomhood  
  3. Download  Today’s  Preso  on  hYp://www.slideshare.net/thoodcpa   And  on  our  blog  at   hYp://www.cpasuccess.com  
  4. hYp://www.macpa.conferences.io  What  would  happen  if  we  applied  social  tools  to  learning?    What  kind  of  impact  will  that  have  in  adopAon?    Wanna  play?  
  5. The  Tornado  Lives!  CPA  Vision  Story  Map  circa  2000  capturing  the  major  trends  facing  the  CPA  Profession  from  the  CPA  Vision  Project  2011  
  6. ROA!  
  7. We’re  all  in  the  Moving  Business!  
  8. Virtual  ConnecAons  –  Real  People  
  9. Can  We  Bend  the  AdopAon  Curve?   Informed Inner Circle Leaders Pragmatists Skeptics No-Nos Bought-in I support it I’ll wait & see Prove it to me I don’t like thisAdoption of almost everything happens along a bell curve according to Geoffrey Moore.Change and ideas are no different, the key is to tip the odds in your favor and pay attention to the numbers of people in each level of your organization and within each group.
  10. Finding  the  early  adopters…   On  the  Cover  of  a  Magazine?  •  BCG  &  Company  –  blogs,  twiYer  •  Naden/Lean  –  blogs,  twiYer  •  James  Carroll  –  facebook,  twiYer  •  Morris  &  D’Angelo  
  11. Use  Social  Media  to  turn  the  bullhorn   around  
  12. Three  authors  ReTweeted  this  blog  post  which  menAoned  their  books…   hYp://www.cpasuccess.com/2012/01/the-­‐top-­‐ten-­‐business-­‐books-­‐of-­‐2011.html    
  13. InnovaAon  adopAon  =  Social  Networks     “The  degree  to  which  an  individual  in  a  social  network  is   connected  to  other  individuals  in  the  network  (actor   centrality)  has  been  shown  to  have  a  major  influence  on   that  individual’s  adop>on  of  business  innova>ons.”                  –  Research  Report  by  AssociaAon  of  American   Medical  Colleges  
  14. Tipping  the  adopAon  curve?  
  15. Bill Tom #1 Tom & #2 Bill – Jan 2013 MACPA s Journey
  16. MACPA’s Social Media Map145,714 views 2,049 connections 571 connections80,568 views 4,966 followers 450 members Top Accounting Blogs – 2009, 2010, 2011, Top 50 Business Blogs - 2011 2012 34
  17. Five  Ways  to  Get  started…  1.  Create  your  digital   footprint  (Linked-­‐In,  Facebook,   Google  +,  TwiYer,  blog)  2.  Start  listening  (use  google   reader,  Flipboard,  Feedler  and  twiYer  to   start  listening)  3.  Make  friends  (build  your   network  and  follow  on  twiYer)  4.  Create  &  Share  (join  the   conversaAon  by  commenAng,   RetweeAng,  and  start  a  blog)  5.  Recognize  &   Reciprocate  (always  recognize   and  aYribute  other’s  work)  
  18. Content  is  king  and  Context  is  the   Kingdom!  Social  Media  ROI  from  ROA  -­‐  AICPA  FVS   Social  Media  &  CPAs  -­‐  gejng  an  ROI  Conference   from  your  ROA!  hYp://cpa.tc/1q6   hYp://cpa.tc/215       Slideshare  –  blog  –  twiYer   Linked-­‐in  -­‐  Facebook  
  19. The  conversaAon  conAnues…   hYp://cpa.tc/214    
  20. Top  10  Tweeters  –  AccounAng  Today   @rfchambers  /  @theiia   @taxgirl   @gregkyte   @gabrielleluoma   @retheauditors   @jenniferwarawa  /  @sage   @evananerd   @ACFE   @IRSNews    
  21. www.slideshare.net/thoodcpa  
  22. Case  Study  –  MACPA  Beach  Retreat  The  next  three  slides  show  the  way  you  can  use  social  media  to  engage  a  broader  audience  and  create  a  resource  for  parAcipants.      1.  Post  preso  on   www.slideshare.net  2.  Embed  it  and  other   resources  and  links   in  your  blog  post  3.  Tweet  it  out  and  use   the  @name  of   people  menAoned  4.  Let  the  conversaAon   conAnue!  
  23. TwiYer  during  the  event,  slideshare  &  blog  post-­‐event  
  24. Tip  the  adopAon  curve  with  social   media  (the  MACPA  way!)   Social  Media  Metrics:  Amplifica>on    200,000      180,000      160,000      140,000      120,000      100,000      80,000      60,000      40,000      20,000      -­‐         California  Acct.  &  Bus.  Show   PSTECH   CCH  Listening  Event   MACPA  InnovaAon  Summit  
  25. SAll  not  convinced?   ROA  not  ROI   Top  #’s  for  last  2  weeks:   Reach  157,631   Impressions  133,151  
  26. Five  Ways  to  Get  started…  1.  Create  your  digital   footprint  (Linked-­‐In,  Facebook,   Google  +,  TwiYer,  blog)  2.  Start  listening  (use  google   reader  and  twiYer  to  start  listening)  3.  Make  friends  (build  your   network  and  follow  on  twiYer)  4.  Create  &  Share  (join  the   conversaAon  by  commenAng,   RetweeAng,  and  start  a  blog)  5.  Recognize  &   Reciprocate  (always  recognize   and  aYribute  other’s  work)  
  27. And  remember…  Tom’s  Top  two  rules  of  Social  Media:    Rule  #  1  –  It’s  not  about  you.    Rule  #2  –  Don’t  take  yourself  or  social  media  too  seriously  (Ben  Zander’s  Rule  #6)  
  28. What’s  Next?  Social  Business?   You  have  3  years  at  most!   hYp://cpa.tc/socialbiz  •  Cloud    •  Mobile  •  Social  •  Value-­‐added  •  CollaboraAve  •  Big  data   hYp://www.ibm.com/blogs/zz/en/  
  29. Follow  me  on:  Tom  Hood,  CPA.CITP   ü   TwiYer:  hYp://www.TwiYer.com/tomhood  CEO   ü   LinkedIn:  hYp://www.linkedin.com/in/tomhood  Maryland  Associa>on  of  CPAs  Business  Learning  Ins>tute   ü   Facebook:  hYp://www.facebook.com/thoodcpa  (443)  632-­‐2301   ü Plaxo:  hYp://tomhood.myplaxo.com  E-­‐mail  tom@macpa.org  Web  hRp://www.macpa.org   ü Slideshare:  hYp://www.slideshare.net/thoodcpa  Blog  hRp://www.cpasuccess.com   ü Youtube:  hYp://www.youtube.com/thoodcpa  Blog  hRp://www.bizlearningblog.com     ü Second  Life  avatar  name:  Rocky  Maddaloni    
  30. If  you  need  help   Let  Bill  Sheridan,  NaAonal  Thought   Leader  and  architect  of  MACPA’s  award-­‐ winning  social  media  strategy,  be  your   trusted  guide  to  help  you  jump  start   your  social  media  experAse.     In  seven  tele-­‐coaching  sessions,  Bill  will   guide  you  through  creaAng  a  social   strategy  and  hands-­‐on  coaching  to  get   you  up  and  running  fast!   BLI  program:  Social  Media  Strategy  &   Quick  Start:  Developing  and   ImplemenAng  a  Social  Media  Strategy   for  CPA  Firms  &  OrganizaAons     hYp://cpa.tc/8s    
  31. Ten  things  to  know  about  Social  Media?  1.  Thought  Leadership  (Jody  Padar  example)  2.  Engagement  with  more  member/customers   and  shared  insights  (AICPA  Leadership  Academy)  3.  Real  Time  Focus  group  4.  CommunicaAon  and  connecAng  your   organizaAon  (MarrioY  Story  &  MACPA  CFO  Conference)  5.  MACPA  uses  of  social  media  6.  The  Power  of  Blogging  7.  Case  Studies  (ConnecAng  to  Thought  Leaders,  ConnecAng  to   Members  –  Books,  MACPA  Beach  Retreat  &  NE  CPE  Conference)  8.  Top  Ten  (Social)  Learning  Technologies  9.  Risk  Management  10. It  is  bigger  than  you  think  –  Social  Business  
  32. www.hootsuite.com  
  33. www.klout.com  
  34. MACPA  Social  Media  Policy  •  Based  on  social   media  best   pracAces  •  Tied  to  MACPA   Vision,  Purpose,   and  Strategy  •  Includes  CPA  Code   of  Professional   Conduct     hYp://cpa.tc/21c    
  35. Recommended  Reading   •  The  Corporate  Blogging  Book  by  Debbie   Weil   •  Crush-­‐It  by  Gary  Vaynerchuk   •  The  Whuffie  Factor  by  Tara  Hunt   •  Here  Comes  Everybody  by  Clay  Shirky   •  Social  Media  Strategies  for  Professionals   and  Their  Firms  by  Michelle  Golden  

×