MACPA Town Hall Summary 2015-2016 What are the top issues facing CPAs, CFOs, Controllers, Auditors and Accountants? How future ready is the CPA Profession? These and other major issues are discussed annually in a series of town hall and professional issues updates by the MACPA in an effort to help our members be future ready. Live polling is provided by our interactive conference app (conferences.io) and is used to capture these key issues. The data is provided to our sponsors and our Board of Directors to help evaluate programming and services for our membership.

1. Town Hall Summary
Spring 2016
Fall 2015

2. Spring 2016

3. Thanks to our Sponsors

4. 53%23 Yrs
# of years as CPA CGMA Credential Holders

10. Fall 2015

11. Town Hall Demographics
Reached 1,639 members - 17% of membership
Generational Breakdown Segment
Breakdown

12. Member Top Challenges
We asked: What are you biggest challenges - Pick the top 5

13. Member Top Skills Needed
We asked: What are the top skills you need to be successful?

14. Reasons for Membership
Participants were asked why they were MACPA Members
32% mentioned CPE, 20% mentioned community, 40% mentioned staying informed,
9% mentioned advocacy and 7% mentioned the MACPA team

15. MACPA members are 2X Future Ready
16% identified themselves as future ready. 38% said they are
“getting stuck in the day to day” and 46% said they are
spending more time on future and strategic work.
The CPA.COM 2015 Study found only 8% of CPAs are future
ready.
Future Ready is the capacity to be aware, predictive, and
adaptive of emerging challenges, tech innovations, and trends
and changes in business, population, and social environment.

16. MACPA Net Promoter Score
+8.0
A small handful of
companies have achieved a
Net Promoter Score of at
least +5 , which Reichheld
defines as "World Class."
Not surprisingly, companies
with a World Class Net
Promoter Score are the
growth stories of the
economy: Apple, Google
and Harley-Davidson.11 Credit to Warrillow, John. "One Question Can Predict the Future of Your
Company." Inc. Web. <http://www.inc.com/articles/201106/whats-your-net-
promoter-score.html

17. Social Amplification as of 3/28/16
Spring PIU 453 Views
Fall PIU 1,894 Views
Annual Meeting 2,204 views
MACPA B&I PIU 5,858 views
Survey Results –
CFO, Controllers 2,227 views
Total 12,636 views