Top Issues and Challenged Facing CPAs, CFOs, Controllers, Auditors and Accountants
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MACPA Town Hall Summary 2015-2016 What are the top issues facing CPAs, CFOs, Controllers, Auditors and Accountants? How future ready is the CPA Profession? These and other major issues are discussed annually in a series of town hall and professional issues updates by the MACPA in an effort to help our members be future ready. Live polling is provided by our interactive conference app (conferences.io) and is used to capture these key issues. The data is provided to our sponsors and our Board of Directors to help evaluate programming and services for our membership.
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Top Issues and Challenged Facing CPAs, CFOs, Controllers, Auditors and Accountants
- 1. Town Hall Summary Spring 2016 Fall 2015
- 2. Spring 2016
- 3. Thanks to our Sponsors
- 4. 53%23 Yrs # of years as CPA CGMA Credential Holders
- 10. Fall 2015
- 11. Town Hall Demographics Reached 1,639 members - 17% of membership Generational Breakdown Segment Breakdown
- 12. Member Top Challenges We asked: What are you biggest challenges - Pick the top 5
- 13. Member Top Skills Needed We asked: What are the top skills you need to be successful?
- 14. Reasons for Membership Participants were asked why they were MACPA Members 32% mentioned CPE, 20% mentioned community, 40% mentioned staying informed, 9% mentioned advocacy and 7% mentioned the MACPA team
- 15. MACPA members are 2X Future Ready 16% identified themselves as future ready. 38% said they are “getting stuck in the day to day” and 46% said they are spending more time on future and strategic work. The CPA.COM 2015 Study found only 8% of CPAs are future ready. Future Ready is the capacity to be aware, predictive, and adaptive of emerging challenges, tech innovations, and trends and changes in business, population, and social environment.
- 16. MACPA Net Promoter Score +8.0 A small handful of companies have achieved a Net Promoter Score of at least +5 , which Reichheld defines as "World Class." Not surprisingly, companies with a World Class Net Promoter Score are the growth stories of the economy: Apple, Google and Harley-Davidson.11 Credit to Warrillow, John. "One Question Can Predict the Future of Your Company." Inc. Web. <http://www.inc.com/articles/201106/whats-your-net- promoter-score.html
- 17. Social Amplification as of 3/28/16 Spring PIU 453 Views Fall PIU 1,894 Views Annual Meeting 2,204 views MACPA B&I PIU 5,858 views Survey Results – CFO, Controllers 2,227 views Total 12,636 views