Presentation by Primary Information Services www.primaryinfo.com mailto:primaryinfo@gmail.com

1. Mission
Statement
Presentation by
◦ Primary Information Services
◦ www.primaryinfo.com
◦ mailto:primaryinfo@gmail.com

2. WHAT IS IT?

3. A good mission statement can surprise,
inspire, and transform your business. They
provide a clearly stated purpose of your
business and the goals you have for
succeeding. The best mission statements go
hand-in-hand with corporate philosophy and
culture and help guide a company from the
present into the future.
What is a
good
mission
statement?

5. WHYISAMISSION
STATEMENT
IMPORTANT?
Mission statements are a way
to direct a business in the
right direction, and they play
a part in helping a business
make sound decisions which
can be beneficial to the
revenue stream. Without
a mission statement,
businesses may struggle
when it comes to planning for
the future.

6. Good Mission Statements
Famous & Popular
“We believe that we are on the face of the
earth to make great products and that's
not changing.”

7. How long is a
mission
statement?
Most fall around 2-4 sentences, and 50-
100 words. A mission statement is to boil
down what you do, and who you do it for.
It's supposed to keep the company on
track. So nothing too long

8. WHAT ARE THE KEY
ELEMENTS OF A
MISSION
STATEMENT?

9. Information Services
Supporting Industry
Development

10. Questions?
mailto:primaryinfo@gmail.com