Christmas is a big retail event for thousands of businesses throughout the UK - if you're one of them, be inspired with some practical, fun and effective ways to make the most of this Christmas season.

1. 10 Holiday Marketing Tips

2. Introductions
Name
Business
What do you hope to get out of this
event?

3. Christmas comes but once a year

4. Who’s your most likely customer?
Female
Young children
Well educated
Married or with
partner
Employed
Values?
Yours?

5. 1. Learn from last year
Top web searches last year?
What did competitors do?
Consider optimised blog posts:
“5 Reasons why Kindles will dominate holiday gifts”
“3 great Gadgets for a Boy’s Christmas Present”
“Christmas Gadget Gifts that will rock 2013”
Consider including: Christmas, Holiday gifts, boys gifts,
girls gifts, gift ideas for men, gift ideas for women,
Christmas gift ideas for 2013, gifts for her, gifts for him.

6. 2. Festive photos
Show your products make great Christmas gifts

7. 3. Be clear on processes
Do you sell online?
What is your last order date for guaranteed delivery?
Can I return an item?
Do I pay the postage to return an item?
When are you open over Christmas?
How do I find you?
3 days left!
Stock levels?

8. 4. Delight your customers
Offer more than is expected
• Include a handwritten Christmas card
• Include an additional gift
• Offer free gift wrapping
• Free tips/advice
eg. Recipes, top industry tips

9. 5. Use social media
People spend more time online at this time of year
• Invite discussion & ask questions
• Update your networks with festive photos
• Post gift ideas on your networks
• Use your own hashtag #MyCompanyChristmasGifts

10. 6. Think outside the box
Christmas isn’t just for retailers
• Nursery – voucher for childcare sessions
• Restaurant – meal voucher for two
• Hairdresser – voucher for festive makeover
• Be the emergency gift
• Get creative

11. 7. Update website homepage

12. 8. Create a Christmas gift guide
Split into categories:
For him/her (gender)
5-7 year olds (age)
Stocking fillers under £5 (price)
Gifts for geeks (interests)
Add to your website
and

13. 9. Offer promotions
An email advent calendar – new offer each day
Free gift wrapping
Free postage
Discount off your next shop*
Cyber Monday 02/12/13
* Most popular & effective

14. 10. Make the most of PR
Prepare stories now for the silly season:
Santa, snow, sparkle
Cute children
Corporate social responsibility
Review 2013
Black hole between Christmas & New Year

15. And finally…

16. Twitter:
Facebook:
LinkedIn:
Blog:
Email:
@ThorntonLucy
PerfectBalanceMarketing
LucyThornton
PerfectBalanceMarketing.com
Lucy@PerfectBalanceMarketing.com