Dragon Trail Presentation at the Social Media Panel at the China Travel Distribution Summit, September 2010
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Presentation at the China Travel Distribution Summit in Beijing, Sept 2010
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Dragon Trail Presentation at the Social Media Panel at the China Travel Distribution Summit, September 2010
- 1. JENS THRAENHART Get insights & trends: www.DragonTrail.com www.ChinaTravelTrends.com Twitter: @CnTravelTrends Join our Community: www.Community.ChinaTravelTrends.com Relationships with: Follow me: LinkedIn: Thraenhart Twitter: @JensThraenhart Facebook: JensThraenhart E-Mail: Jens@DragonTrail.com Gold Award Winner Product Innovation CHINA TRAVEL TRENDS . com
- 2. SEPTEMBER 15, 2010 BEIJING CHINA TRAVEL DISTRIBUTION SUMMIT
- 3. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM The Internet is their most important information source for 84.3% of netizens 420 million Internet users in July 2010, representing 30% of the Chinese population Most engaged country online: 92 % contributed to social media 85% of Chinese online users approve Internet Censorship More bloggers in China than in Europe and USA combined Source: CNNIC; Trendspotting; Forester; iResearch CHINA INTERNET USERS HAVE GROWN BY 1500% SINCE 2000
- 4. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM China has 21% of the global internet population – USA: 13% / Europe: 22% / Asia: 43% Total Global Internet Users: 1,8 Billion / Europe: 425 Mill. / North America: 260 Mill. / India: 82 Mill.
- 5. Online Travel Research in China D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Source: Nielsen, 2009
- 6. Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 7. Jesse Thomas & Brian Solis Conversation Prism http://tinyurl.com/bsprism D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM THE WESTERN SOCIAL MEDIA LANDSCAPE
- 8. THE CHINESE SOCIAL MEDIA LANDSCAPE D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 9. China’s digital media landscape is dominated by local players . Government censorship Local players appeal to domestic users D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 11. Source: Chinese Social Technographics Revealed , 2009/01/23 Source: New 2008 Social Technographics data reveals rapid growth in adoption , 2008/10/20 CHINA SOCIAL MEDIA DOMINATES THE US: Chinese netizens are more engaged in creating/sharing content D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 12. Chinese Online Participation and Engagement is more vibrant than in the West Source: CIC Watch, 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 13. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM “ Social Media is the most influential communications medium in modern China” Two-thirds of surveyed public affairs executives – Edelman Media Influence Survey, November 2009
- 15. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive
- 16. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive
- 17. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Platforms Understand Be useful Be live Videos: Youkou Images: Yupoo Micro-Blog: Sina Bookmark: Zhuaxia SNS: RenRen Social Space Networks Plan/iterate Measure Active listening Aggregation Outreach Moderation APIs Social Spaces Framework Principles Processes Widgets / tools Editorial Optimise assets M&S assets On-site UGC Connecting Research & Listen Curation Content
- 18. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 19. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 20. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 21. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 22. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 24. Chinese Video Sharing Website Tudou.com
- 30. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
- 31. Jeremiah Chen Assistant President Jinjiang Inn Jens Thraenhart Executive Partner Dragon Trail Hao Wu General Manager Daodao.com George Harb Regional Director, China Travelport GDS Elaine Lim Area Director, Northern China Singapore Tourism Board