Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
87% More Likely to Buy from Socially Responsible Companies
1. 87%will purchase a product because a company
advocated for an issue they cared about.
Source: Cone Communications study 2017.
2. will refuse to purchase a company’s products or
services upon learning it supported an issue
contrary to their beliefs.
Source: Cone Communications study 2017.
76%
3. Source: Nielsen research in 58 different countries.
The percentage of consumers reporting to buy products
with a social and environmental benefit when given the
opportunity are…
2017
2013
2010
1993
0 22.5 45 67.5 90
54%
41%
20%
87%
4. 70% consider social + environmental impact
when choosing where to work.
Attracting + Keeping Superstar Talent
20
30%
70%
20
47%
53%
53% of millennials say they work harder when they
feel their organization is making a difference.
5. Employees who are able to make social and
environmental impact are more satisfied by 2:1
Attracting + Keeping Superstar Talent
9. Source: Firms of Endearment - a book by Raj Sisodia and Jag Sheth.
Found that “companies
with a conscience”
outperformed the S+P
by more than 1000%
over 10 years.