It’s estimated that 71 percent of people use a mobile device to access social media. That number shouldn’t surprise anyone since we all know at least one person whose nose is perpetually buried in their phone checking Twitter or posting pictures to Instagram. Speaking of Instagram, a recent study revealed that U.S.-based Instagram users access the site on mobile a whopping 98 percent of the time! Pinterest users do their pinning from a mobile device 92 percent of the time and 86 percent of Tweeters tweet from mobile apps instead of a desktop. Check out these tips!

1. 4 Ways to Maximize
Your Social Content
for Mobile

2. It’s estimated that 71 percent of people use a
mobile device to access social media. That
number shouldn’t surprise anyone since we all
know at least one person whose nose is
perpetually buried in their phone checking
Twitter or posting pictures to Instagram.
Are you doing all you can to make sure your mobile strategy is the best it can be?
Speaking of Instagram, a recent study revealed that U.S.-based Instagram users access the
site on mobile a whopping 98 percent of the time! Pinterest users do their pinning from a
mobile device 92 percent of the time and 86 percent of Tweeters tweet from mobile apps
instead of a desktop.
Check out these tips to find out.

3. Kevan Lee, Content Crafter at social media
management solution Buffer, notes, “A
mobile user spends nearly 8 percent of
their total activity sharing content,
whereas desktop users spend only 4
percent. The numbers are even greater for
iPhone users who share at a three-times
greater rate than desktop (12 percent to 4
percent).”
The takeaway message from these stats is
to make sure the visuals you post look
great on a mobile device. Keep that in
mind when creating images to add to your
timeline.
Tiny or elaborate fonts don’t translate well
to the small screen. If your followers can’t
make out what’s written or happening in
your photos, they’ll pass right by and the
chances of them sharing it with their
followers goes out the window.

4. Mobile social apps make it dead easy for
users to click through to a bio to see what a
company is all about before making the
decision to follow an account. Ensure yours is
complete and includes your website where
users can go to get further information.
Are the bio sections on all your social platforms filled out
with engaging information about your brand?

5. Ask them to tweet pictures of what they’re doing or how they’re using your product
right in the moment. With a phone and integrated camera right in their hand, your
fans won’t have to wait till they get home to upload images so, dream up ways to for
them to spontaneously engage with you and strike while the iron is hot.
Encourage followers to engage with you where they are.

6. The one thing Google+, Facebook, Twitter, and all other popular social networks have
in common is that their mobile versions look dramatically different than their
desktops versions. What looks terrific on a 24-inch monitor may be skewed,
truncated, or cut off on a 6-inch screen.
Learn the visual nuances of each social platform you’re on.
Create a dummy account for each network and experiment with various kinds of
posts to see what looks good and what doesn’t work at all.

7. Ray Pun, Adobe’s Strategic Marketing lead for Mobile Solutions recommends brands
take steps to be sure contest and promo links always lead to content that’s optimized
for mobile. “The worst-case scenario here is to provide an offer or promotion from
your brand’s Facebook fan page that does not lead to a mobile-optimized experience.
Ensure all roads lead to mobile content.
Unfortunately, 23 percent of
consumers reported on the Adobe
survey that they didn’t have a mobile-
optimized experience when linking
from Facebook to a brand’s site. This
experience will end in frustration for
consumers, causing your brand to lose
the conversion and, potentially,
customer loyalty,” says Pun.

8. What’s your number one tip for engaging social users on their mobile
devices? Let me know in the comments. Connect to us anytime!
Image: Sascha Kohlmann