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5 STEPS TO STRUCTURING AN
EFFECTIVE DIGITAL MARKETING PLAN
The following steps are an effective means of integrating a digital strategy
into your business. They provide a foundation...
Planning
Implement a data-driven approach for reviewing the effectiveness of your
current digital marketing campaign inclu...
Reach
Build your brand identity and increase awareness using these online marketing
techniques which drive consumers to vi...
Act
Encourage visitors to interact on your web or social media site to
generate leads for the future
Convert
Your website's goal is to convert organic traffic. Once a visitor arrives
conversion occurs via personal interests...
Engage
Sales happen when businesses meet the needs of the consumer quickly and
professionally. Repeat customers are those ...
We all love a company that can make us smile. We, as business people, get
educated and gain perspective from analyzing our...
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5 steps to Structuring an Effective Digital Marketing Plan

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The following steps are an effective means of integrating a digital strategy into your business. They provide a foundation for every key online marketing activity that takes place.

They integrate the essential multichannel marketing activities of the customer's lifecycle and break them down into the following sections.

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5 steps to Structuring an Effective Digital Marketing Plan

  1. 1. 5 STEPS TO STRUCTURING AN EFFECTIVE DIGITAL MARKETING PLAN
  2. 2. The following steps are an effective means of integrating a digital strategy into your business. They provide a foundation for every key online marketing activity that takes place. They integrate the essential multichannel marketing activities of the customer's lifecycle and break them down into the following sections.
  3. 3. Planning Implement a data-driven approach for reviewing the effectiveness of your current digital marketing campaign including: � Customized analytics � KPI dashboards � SMART objectives
  4. 4. Reach Build your brand identity and increase awareness using these online marketing techniques which drive consumers to visit your site: � Personal branding � Content marketing � Search engine optimization (SEO) � Conversion optimization � Social media marketing � Email marketing
  5. 5. Act Encourage visitors to interact on your web or social media site to generate leads for the future
  6. 6. Convert Your website's goal is to convert organic traffic. Once a visitor arrives conversion occurs via personal interests: � Promote purchases through sales or special offers � Describe products and features � Answer questions
  7. 7. Engage Sales happen when businesses meet the needs of the consumer quickly and professionally. Repeat customers are those who are satisfied with the product and customer service. The best way to retain your customer's attention is with follow-up communication using: � Email � Social media marketing � Call to action
  8. 8. We all love a company that can make us smile. We, as business people, get educated and gain perspective from analyzing our work before and after a holiday season so look forward to looking back. When we open our eyes and listen closely, the possibilities for prosperity become endless. Real-Time Outsource operates 7 days a week providing proven social media and influencer strategies for the most recognized names online. We'd love to hear your comments, questions and, concerns. Please contact us today for cost-effective campaigns, eye-catching content, and monitoring of your reputation online.

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