When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind. Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.