Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year. Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.

1. Influencer Marketing Trends
that Will Dominate in 2019

2. Influencer marketing has grabbed all the attention during this year. Being aware of its
dominance in the world of marketing, marketers are patiently waiting and predicting the
influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in
2019. If you want to know what influencer marketing has in store for us, just keep reading.

3. INSTAGRAM IS TO KEEP THE CROWN
Source: Statista
In the following year, the numbers will just keep on growing. Instagram is the
platform that is to be leading for brand-influencer cooperation.
The reason why is because the business relationship between the brands and
influencers is now established and they have both realized how to make the best use
out of the platform.
Facebook will also keep its position as a predominant platform, yet the focus will still
remain on Instagram.
There is no doubt that Instagram has ruled over the past year. The following
graph by Statista clearly shows how the network reached a milestone of 1
billion monthly users in June.

4. ESTABLISHING LASTING RELATIONSHIP WITH THE INFLUENCERS
As a part of a holistic strategy, the brands will contain to establish long-term
relationships with the influencers.
Brands and influencers now have enough experience to recognize a good opportunity.
Having that in mind, if a certain relationship is progressive and fruitful they will both
thrive to keep it running.
Amanda Sparks, digital marketer and author of Top Down Writer explains,
“We need to get used to seeing some Influencers as ambassadors
of certain brands since the benefits work both ways.”

5. Claudia Sulewski, a Youtuber, influencer, and actress for Revolve
Influencers are gaining a stable business relationship accompanied by a
stable income. On the other hand, if the brand is able to retain a faithful
partner, the audience will gain more confidence in their products.
Take Revolve for example. They have partnered up with several influencers
with whom they cooperate for years and they have certainly got the
attention of all their followers.

6. MORE PROFESSIONAL APPROACH TO INFLUENCERS
As groups of new influencers rise as well as the number of deals that one
company makes with influencers, the approach that the brands take will
change.
Brands will have to get in touch with the influencers more often if they want
to keep up with the trends and gain a new audience.
This means that they no longer want to depend on just one or two
influencers and their followers.

7. In fact, content on social media will get more sophisticated and an entire
agency can be involved in its production.
For example, Chinese multichannel network Papitube has signed more than
60 video bloggers. They create content on a professional regular basis
though it might look like a business of one to their audience.

8. THE NEED FOR ORIGINALITY WILL GROW
People are overwhelmed with traditional ads so the demand for authenticity
and transparency will rise.
“Influencers have already been struggling with producing an original content
due to the growing number of influencers. In 2019, the competition will be
even higher and they will all need to step up the game,” says Stephen
Larson, a social media specialist and editor at TopAustraliaWriters.
In order to publish authentic content, some influencers will even resort to
professional writing services to perfect their captions. The examples of
writing services and tools they could use are Grammarly, Canada Writers,
HemingwayApp, GetGoodGrade.com, etc.
There would be no room for mistakes so their approach will become more
thoughtful and professional.

9. The Competition Will Rise
As newcomers step into the market, the struggle for the audience will
increase among influencers and brands as well.
Hellen Lewis, social media marketer at Best Writers Canada shares her
thoughts on this topics, “New faces will face bigger barriers. It means that
they will need to find a way to attract the attention of the other party.”
It is not just about the competition among influencers. New brands also
want to make the most of influencer marketing and find the right source of
promotion for their brand in order to get their name heard.
For unknown brands, cooperating
with the popular influencers has
almost the same level of difficulty
as reaching to world famous
celebrities. They will need to get
creative and offer good deals and
quality products if they want to
score the big deals.

10. SOME FINAL THOUGHTS
The story behind the success of influencer marketing is that it offers a
human-to-human connection. The audience will certainly correlate more
easily with someone who is living a seemingly ordinary life but still has that
touch of glam in its life.
Keeping track with dominating and
upcoming trends in influencer
marketing has become crucial,
especially for the marketing
departments. Finding the best way
to approach the audience and win
them over with authentic content
will be a challenge but those who
succeed will most definitely be
rewarded.