Instagram has recently updated their logo, color scheme, and business tools. They introduced a new simplified logo and black and white color scheme. Instagram also added promoted posts, improved analytics, targeting tools, a click-to-call contact button, and additional contact information options for business profiles. These changes aim to enhance Instagram's marketing capabilities for businesses.

1. The Latest Updates to Instagram and
What They Mean for Businesses

2. Instagram has released a range of updates recently. In addition to a new logo and
color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business?

3. While the verdict is still out on the new logo, it was redesigned to
show how the app has evolved. The new Facebook owners wanted a
simpler and sleek logo for the app. They kept the camera in the logo
because pictures are still the center of attention.
New Logo

4. Along with the new logo, they decided a new color scheme was in order.
The interface is still the same but they created a black and white
background to give your eyes a place to rest and put more focus on the
images themselves.
New Color Scheme

5. Promoted Posts
Instagram decided to create ad space that will resemble how Facebook set up
their ads. You can turn your posts into ads (in other words, promoted posts).
This allows you to gain more views and boost
potential engagements on your profile.

6. Analytics
Not only can you promote your business’s posts, you can also now
track how well they're doing with Instagram's updated analytics.
Brand profiles will now have their own analytic tools which will
enable you to keep track of who's looking at your posts and ways to
target your business’s demographics.
And the most exciting part? It's totally free.

7. Targeting Tools
These tools enable you to narrow down or broaden who you're ads are
targeting. Keep in mind that you want to know how much you want to pay per
potential lead. This'll help you decide whether you need to narrow or broaden
your targeting.
Ways that you should be able to target your audience on Instagram would be
by area, time of day, or days of the week. If you're unsure of how your
audience reacts to your posts, you can wait to look at your analytics and
design the best marketing plan from that.

8. Contact Button
Click-to-call buttons have about a 70% rate of use on other platforms. Besides the
increased chances of a potential customer utilizing the button, studies have also found
and having such a button can lead to a 200% increase in conversion.
Instagram have created a prominent click-to-call button for business profiles. Our
suggestion, take advantage of this golden ticket.

9. Additional Contact Information On Profile Page
Besides a contact button, you can add your email address, or a text message number
to your profile, and directions to your place of business. This is great news because
your customers can contact you in a fashion that's most convenient to them.
While some users will be excited for the new, stripped back presentation format, most
of the enthusiasm around these updates is coming from the business community.
Instagram's marketing capabilities are taking off - if you aren’t including Instagram in
your marketing strategy, it might be time for you to start considering it for your
business.

10. Additional Contact Information On Profile Page
Besides a contact button, you can add your email address, or a text message number
to your profile, and directions to your place of business. This is great news because
your customers can contact you in a fashion that's most convenient to them.
While some users will be excited for the new, stripped back presentation format, most
of the enthusiasm around these updates is coming from the business community.
Instagram's marketing capabilities are taking off - if you aren’t including Instagram in
your marketing strategy, it might be time for you to start considering it for your
business.