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Content Marketing and Optimization by Syndacast

Content Marketing Optimization by Syndacast

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Content Marketing and Optimization by Syndacast

  1. 1. Content Marketing Optimization Chonthicha S. Marketing Director Digital Matters Event October 15, 2013 Monlamai V. Content & Optimization Director
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  4. 4. Image Source :
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  6. 6. Amit Singhal, senior vice president of search, told reporters on 26 September 2013 that the company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.
  7. 7. Hummingbird will more greatly consider question words like how, why, where and when in search phrases, in addition to content keywords Hence Hummingbird moves the emphasis of search from results to answers
  8. 8. Content Marketing. It’s a Marathon, not a sprint
  9. 9. THANK YOU FB : Syndacast