This ppt is for our group presentation in Intro Maketing communication class here at Suffolk University. My teammates and I collaborated on the content and I did the PPT. My presentaion part is targeting younger market. Maybe the fonts and pics are a little bit out of order. Anyway, hope it works.

1. Marketing Campaign: Piaggio’s Vespa Scooters Presented by Jaclyn Susan Mosher Chrisanne Sikora Jia Liu Vidya Gopalan Natalia Musatova

3. Part One History Marketing Now Competitors Market Trends

8. Part Two Audience

14. Part Three Media

16. Vespanomics Video Contest Measurement Date Range: 8/13-12/05 Total Videos: 7 Subscribers: 28 Total Views:7,639 Total Comments:90

18. “ It’s just fun. ” I love the style elements It gives me a sense of freedom Why do they love Vespa?

23. Print Media: Brochures Your Guide to the Road Educational Brochure Your Guide to the Road Content Licensing Maintenance Parking Safety concerns Vespa customization DIY tips Vespa local and national clubs info Distribution T stations Shopping districts Adapted small flyers attached to T ads

28. Marketing Time Frame and Budget Slightly Heavy Slow down Heavy December New Year Early March

31. General Rates

33. Metro reaches nearly 250,000 people daily, mainly the commuter riders Metro Boston

37. Part Four Other Marketing

38. I Product placement in movies and shows II Cause-related sponsorship III Sales promotions and events Other Marketing Strategies

39. A number of celebrities and filmmakers are seen on Vespas (e.g. Jerry Seinfeld, Robert De Niro, Kirsten Dunst, Andy Dick, and Lenny Kravitz). Vespas are showing up in the movies and television shows (e.g. Diane Lane's in "Under the Tuscan Sun" and Hilary Duff in "The Lizzie McGuire Movie."

40. Two "Ugly Betty" cast members, Ana Ortiz and Michael Urie at the Environmental Media Association Awards, held on 10/24/07, showing their love for Vespas! Hayden Panettiere modeling a Vespa GTS: