Developments affecting corporate social media strategy as shared by Tiffany St James, Chair of 3rd Digital Media Seminar, Barcelona, June 2011

1. Digital: • strategy • training programmes • social engagement • amplification
We help large organisations with their digital and social competence

2. What developments may affect our
future social engagement strategy
Tiffany St James
Event Chair
Barcelona: 3rd Digital Media Seminar
June 2011

3. Hello!
• Twitter @tiffanystjames
• Linked In, Skype, Facebook, FourSquare etc

4. The landscape in 2007
2007: Sizes based on membership of a community

5. The landscape in 2010
2010: Sizes based on social activity in a community

6. From this…
Infographics are critical to effective modern digital communication

7. …To this
Infographics are critical to effective modern digital communication

8. How we now target consumers
What people do online, not what postcode or demographic
is playing an increasingly larger role in consumer targeting

9. Trust in communications
Social recommendations are now in our top 10 trusted sources

10. Social recommendation
Facebook “Like” worth $137
- Emarketer July 2010
Whilst there is 14% trust in advertising messages
Peer to peer recommendation is at 78%

11. Social graph discussions at #SMWF
“If you want a job in Silicon Valley today you
can forget it if your Klout rank is below 50.”
Thomas Power, Chairman, Ecademy
“Developers are more concerned with their
social graph ranking than any other form of
recommendation”
Azeem Azir, Founder, Peer Index
Social reputation will play an increasingly heavier role in talent
recruitment, influencer engagement and product development

12. Smart Mobs: Democracy in action?
bit.ly/gKArcx
gawker.com/5733816/
nyti.ms/e5P1Ul

13. Power to the lobby
Lobbyists will amplify and satirise misconduct or injustice

14. Trafigura,Twitter & The Guardian
Super injunctions and gagging orders have soft walls on social
spaces: expect this arena to evolve

15. Showing solidarity - #IAmSpartucus
Social communities will rally against what it sees as injustice

16. You will be exposed for not living your brand
Live your brand, and ensure your employees do -
or you can be exposed socially, digitally and offline

18. What can we learn from WikiLeaks?
In crisis comms scenarios: Get your facts straight and out first,
take responsibility, tell people what your are doing, do it

19. 1206701: Lifetime Pageviews
Power of the individual 3129: Total Posts
7641: Total Comments
Engage with your key influencers, learn from bloggers

20. Gen Y and their approach
Gen Y are organising the social web in a way that works for them

21. Talent and corporate reputation
Our brand and digital corporate identity are affected by
how our staff feel about working for us

22. Social For Good

23. Monitoring and outreach has grown up
If you do one thing: listen to what your audiences are saying

24. Data is the new gold
Location data and its applications http://bit.ly/mcbWLY

25. Incentivising realworld interaction in gaming
Chromaroma : play while you travel http://www.chromaroma.com/
Retail establishments reward FourSquare Mayor’s and
Transport for London encourages travel to less busy stations

26. The rise of apps
Source: Peter Hoey
81 million smartphones sold world-wide in the third quarter 2010

27. ROI of Point of Sale is here
Digital Out Of Home Media
Age, gender, race recognition
Real time
Automated tailored adverts
Metrics for clients
Display media has become digital, automated and interactive
raising many new opportunities for retailers to optimise comms

28. Augmented reality is here
Enhancing our experience of the physical world
has never been easier

29. What does this mean for us?
1 Listen, monitor and gain insights
2 Get involved in the digital world around you
3 Embrace openess and transparency
4 Engage don’t broadcast
5 Be flexible enough to adapt

30. Digital: • strategy • training programmes • social engagement • amplification
We help large organisations with their digital and social competence