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@TiffanyStJames
Embracing Social Media Culture
in your business
Hello!
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
tiffany@stimulationltd.co.uk
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Key changes brought about by social media
@TiffanyStJames
Trust in individuals
Edelman Trust Barometer 2013 here @TiffanyStJames
Glassdoor: candidate feedback
Candidates have the opportunity to provide feedback on:
Recruitment organisations, jobseeker selection, the interview process
@TiffanyStJames
The most socially responsible project worldwide?
Good People Projects here @TiffanyStJames
Leading talent and skills matching software
Source: http://goodpeople.com @TiffanyStJames
Generations at work
Generation Characteristics Motivations Attitudes
B • Strong work ethic
• Respectful and loyal
• Hours = output
Moving up the ladder
Financial perks
Being seen as a leader
Gen X lacks respect
Gen Y needs to stop
being on Facebook
Source: trendera.com
X • Independent
• Change job for worth
• Work/life balance
Flexible schedule
Value empowered
Feeling appreciated
Boomers should stop
telling us to be like them
Gen Y are lucky
Y • Values driven
• Need to know ‘why’
• Peer orientated
Need and expect praise
Flexibility in life
Co-worker recognition
Boomers should relax,
have fun… and
probably retire soon
Gen X should chill out
and stop talking so
much about their kids
@TiffanyStJames
Gen Y Culture Expectations
Then
• I can learn most from those with
more experience than me
• Excellence is defined by what I
know and what I do well
• Progression in my career is
vertical and logical
• Effective learning is in the class
and rooted in books
• The performance review helps me
stay on track and grow
Now
• I learn from everyone around me
• Excellence is defined by my strengths
and what I ship
• Career development is like a climbing
frame
• Small bites of real-time learning on the
job are most powerful
• Constant real-time feedback helps me get
better everyday and know what’s next
Jeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames
What can you do?
Transtheoretical Behaviour Change
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
What can you do here
to facilitate action?
@TiffanyStJamesSource: Prochaska and DiClemente
Transtheoretical Behaviour Change
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
Raise
awareness
Combat
disengagement
Increase
relevance
Provide
solutions
Facilitate
action
Reinforce
Maintain
Generate
advocacy
Peer feedback
@TiffanyStJames
Make your site engaging, use rich media
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Demonstrate processes, segment jobs
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Leaders leading by example
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Share on business-branded social platforms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
• showcase your culture and
employment brand
• fans = database of interested
users
• engage with fans & create a
community
• link back to your corporate
website/careers page
Manage engaged communities: Facebook
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Dedicated outreach channels and mechanisms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Socialisation in the workplace
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Onboarding Software
Social Performance
Management
Intranets with soft walls
Facebook: Social Business Culture Principles
Focus on Impact Move Fast
Be Bold Be Open
Build Trust
@TiffanyStJames
Thank you, let’s keep talking….
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
tiffany@stimulationltd.co.uk
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Photo Credits:
Building Trust http://www.flickr.com/photos/mikebaird
TSJ at C4: http://www.flickr.com/photos/paulclarke
Embedding digital and social media capability in organisations

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Social Business Culture for Talent

  • 1. @TiffanyStJames Embracing Social Media Culture in your business
  • 2. Hello! Social Media Strategist Tiffany St James @TiffanyStJames bit.ly/tiffanybio slideshare.net/tiffanystjames tiffany@stimulationltd.co.uk @tiffanystjames http://tiffanystjames.com tiffanystjames
  • 3. Key changes brought about by social media @TiffanyStJames
  • 4. Trust in individuals Edelman Trust Barometer 2013 here @TiffanyStJames
  • 5. Glassdoor: candidate feedback Candidates have the opportunity to provide feedback on: Recruitment organisations, jobseeker selection, the interview process @TiffanyStJames
  • 6. The most socially responsible project worldwide? Good People Projects here @TiffanyStJames
  • 7. Leading talent and skills matching software Source: http://goodpeople.com @TiffanyStJames
  • 8. Generations at work Generation Characteristics Motivations Attitudes B • Strong work ethic • Respectful and loyal • Hours = output Moving up the ladder Financial perks Being seen as a leader Gen X lacks respect Gen Y needs to stop being on Facebook Source: trendera.com X • Independent • Change job for worth • Work/life balance Flexible schedule Value empowered Feeling appreciated Boomers should stop telling us to be like them Gen Y are lucky Y • Values driven • Need to know ‘why’ • Peer orientated Need and expect praise Flexibility in life Co-worker recognition Boomers should relax, have fun… and probably retire soon Gen X should chill out and stop talking so much about their kids @TiffanyStJames
  • 9. Gen Y Culture Expectations Then • I can learn most from those with more experience than me • Excellence is defined by what I know and what I do well • Progression in my career is vertical and logical • Effective learning is in the class and rooted in books • The performance review helps me stay on track and grow Now • I learn from everyone around me • Excellence is defined by my strengths and what I ship • Career development is like a climbing frame • Small bites of real-time learning on the job are most powerful • Constant real-time feedback helps me get better everyday and know what’s next Jeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames
  • 11. Transtheoretical Behaviour Change Pre-contemplation Contemplation Preparation Action Maintenance What can you do here to facilitate action? @TiffanyStJamesSource: Prochaska and DiClemente
  • 13. Make your site engaging, use rich media Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 14. Demonstrate processes, segment jobs Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 15. Leaders leading by example Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 16. Share on business-branded social platforms Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 17. • showcase your culture and employment brand • fans = database of interested users • engage with fans & create a community • link back to your corporate website/careers page Manage engaged communities: Facebook Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 18. Dedicated outreach channels and mechanisms Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 19. Socialisation in the workplace Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop Onboarding Software Social Performance Management Intranets with soft walls
  • 20. Facebook: Social Business Culture Principles Focus on Impact Move Fast Be Bold Be Open Build Trust @TiffanyStJames
  • 21. Thank you, let’s keep talking…. Social Media Strategist Tiffany St James @TiffanyStJames bit.ly/tiffanybio slideshare.net/tiffanystjames tiffany@stimulationltd.co.uk @tiffanystjames http://tiffanystjames.com tiffanystjames Photo Credits: Building Trust http://www.flickr.com/photos/mikebaird TSJ at C4: http://www.flickr.com/photos/paulclarke
  • 22. Embedding digital and social media capability in organisations