Mobile has become an integral part of the marketing mix. Indeed, for many brands is mobile will soon be the most powerful medium for reaching consumers. Mobile is here and its here to stay. NU.nl is now bigger on mobile than on the regular site. That says a lot about the shift of our media use, but shows the more that companies can not remain behind. If mobile is not yet in your organization is woven, it is time to wake up. From the mobile business development team tell Tim Akkerman and Sam Warnaars you all the ins and outs about mobile. How to make a mobile service? What do you think of when planning an application, what steps are there and how long it takes before an application is ready? How do I make sure I like 'mobile ready' am and how I spend my mobile services to the man? And also the main mobile activities of 2011 and what does 2012?

1. The Power of Mobile
Sanoma Media Parade
@Tim_Akkerman
@SamWarnaars
Business Development Mobile

3. Launched in November 2009
A couple of 1.000 downloads

6. Results so far
• Over 20 million downloads in 5 weeks
• 14 million active users
• 1.2 million downloads per day
Current: 50 mln. + downloads

7. Results so far
“Two weeks ago there were 5 people working on the game.
Now there are 40 people working on it”
Dan Porter - CEO - OMGPOP (/ Draw Something)

8. Results so far
“Two weeks ago there were 5 people working on the game.
Now there are 40 people working on it”
Dan Porter - CEO - OMGPOP (/ Draw Something)

9. ITUNES!

10. ITUNES! BUT WHERE WAS SONY?
Sony Walkman Apple iPod
Sony continues to enter too many markets for the sake of being in them instead of defining them.

11. “you press the button, we do the rest”

12. INSTAGRAM!

13. INSTAGRAM! BUT WHERE WAS KODAK?

14. INSTAGRAM! BUT WHERE WAS KODAK?
“you press the button, we do the rest”
Slogan launch first Kodak in 1888

15. INSTAGRAM! BUT WHERE WAS KODAK?
“Photographs used to be the item people would run
into a burning building to go retrieve. Today a mobile
phone has replaced that.”
Jeffrey Hayzlett, CMO Kodak, 2010

16. OLD BECOMING THE NEW

17. HARDWARE BECOMES SOFTWARE

18. Apps can be a huge success rapidly
IN THESE DAYS MORE LIKELY THAN EVER BEFORE

19. These devices are the
carriers of our success!

20. INVENTION VS INNOVATION
Invention is the "creation of a product or introduction of a
process for the first time." Thomas Edison was an inventor.
Innovation happens when someone "improves on or
makes a significant contribution" to something that has
already been invented. Steve Jobs was an innovator.

21. INVENTION VS INNOVATION

23. Mobile
Mobile
Fixed
Fixed
Fixed

27. NU.NL MOBILE PAGEVIEWS
225,000,000
150,000,000
75,000,000 iPad
Android
0
iPhone
Mobile site

28. 0
125,000,000
250,000,000
375,000,000
500,000,000
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
NU.NL MOBILE PAGEVIEWS
Jan-12
iPad
iPhone
Android
Mobile site

29. Changing media consumption
tablet
computer 5%
phone 45% overall
50% overall views
overall views
views
In the morning, relative People reading on computers iPad readers read more news
readership across all three consumer their greatest share of on the device at night than
platforms ramps up quickly online news that way during the day during other times of day
iPad
10%
8% Computer
Smartphone
7%
5%
3%
2%
0%
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Source: NU.nl (based
on sample data)

44. Onderzoekje

45. #myhomescreen

52. Apps end
?