1. 2015 UPFRONT

2. CHANGING MARKETPLACE: EVOLVING TECHNOLOGIES
81% 78% 75%
49% 46% 46% 40%
13% 13%
ENABLED
SMART TV
MULTIMEDIA
DEVICE
SUBSCRIPTION
VIDEO
ON-DEMAND
TABLETSMARTPHONE
PC WITH
INTERNET
DVR
BROADBAND
INTERNET
Source: Nielsen, The Total Audience Report, December 2014.
GAME
CONSOLE

3. COMPLEX ENVIRONMENT
Effective? Impactful?
Source: Nielsen, The Total Audience Report, December 2014.

4. LIVE VIEWING TRENDS
4Q'08 4Q'09 4Q'10 4Q'11 4Q'12 4Q'13 4Q'14
87%
65%
98%
95%
Source: Nielsen NTI Data 2008-2014. The Percentages Represents the Portion of Live+7 Viewing that is Done on a Live Basis.
Live Sports
Events
Primetime
Entertainment
Programming

5. A PASSION PLAY, NOT A SPORTS PLAY
EngagedTargetedLive

6. Regional sports networks are the single
biggest change [in sports TV] over the past 25
years. They put out the entire slate of games
of the local team, and that feeds the beast.
Big time live sports is more important
than anything else on American
television, and it certainly is the savior of
classic American network television.
- Dick Ebersol, Former Chairman of NBC Sports

7. Probably the biggest disappointment
(was) I was never able to get ESPN
into the regional business. I like that
business. It’s very loyal, has big
ratings and would have been great.
But I could never convince (former ABC
Chair & CEO) Tom Murphy or (former Cap
Cities President & COO) Dan Burke to
actually invest.
- Steve Bornstein, Former President of ESPN

8. THE CENTER OF SPORTS
4.54M
910K
480K
310K
180K
2012
2013
2014
2011-12
2012-13
2013-14
2011-12
2012-13
2013-14
2.26M
1.63M
1.38M
600K
260K
1.90M
240K
Source: For ESPN, ESPN2, TNT, TBS, and All Other Cable Nets: Published Industry Sources. For HTS: Nielsen NSI Projected to a Coverage Universe.
3 Year Average

9. LARGEST SINGLE ENTITY OF FAN IMPRESSIONS
2013
2013-14 2013-14
85%43%87%
Source: For ESPN, ESPN2, TNT, TBS, and All Other Cable Nets: Published Industry Sources. For HTS: Nielsen NSI Projected to a Coverage Universe.

10. WHY WE WATCH SPORTS
Source: 2013 Fox Sports Fan Segmentation Study.
Homers
Junkies
Occasionals
19%
16%
65%
Audience Segmentation

12. REGIONAL BUILDING BLOCKS

13. NATIONAL NETWORK OF COVERAGE
94MM HH

14. DOMINATING THE COMPETITION
2014

15. THE COLLEGE LANDSCAPE

16. 4,000+
174
74
39
13
LIVE DRAMA. NEVER CANCELLED.
2014 2013-2014 2013-2014
Source: Nielsen NSI, Live+SD, “Live,” MLB, 28 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NBA, 26 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NHL, 21Teams, 18 Local Markets.
2,100+
75
52
1,600+
92

17. HTS NETWORK SPOT

18. THE NATIONAL GOW: AN UNBALANCED RELATIONSHIP
Source: Nielsen, Overnight Data, ESPN, TNT, 2013-14 Season.
Number of
Appearances on
32%
22%
24%
22%
0
1-56-1011-1516-200
2014
46%

19. 0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
THE NATIONAL AUDIENCE IS ALWAYS LOCALLY GENERATED
Source: Nielsen NSI Local HH Audience, NBC / NBCS, a 5 game average, Jun 04 - Jun 11, 2014.
9.58
8.85

20. STRUCTURAL ADVANTAGE GAINS VIEWER ATTENTION
PRIMETIME
7 Commercials
97% 65%Watching Live or Slightly Delayed* Watching Live or Slightly Delayed**
Source: Program Format Database 2014. For FSN/HTS, standard formats for the Tigers, Magic, and Blues.
For primetime: drama-Gotham, comedy-Average of the Simpsons, Brooklyn 99, Family Guy, Mulaney. *Source: SmithGeiger, August 2014.
3 Commercials 4 Commercials
1:45
Avg. Minutes
1:56 2:05
Avg. Minutes Avg. Minutes
3:162:38
DramasComedies
**Source: Nielsen NTI Data 2008-2014. The Percentages Represents
the Portion of Live+7 Viewing that is Done on a Live Basis.

21. Source: SmithGeiger, August 2014.
PRIMETIME VIEWERS ARE…
MORE LIKELY
TO SKIP
THROUGH YOUR
COMMERCIAL
3x
THAN HTS VIEWERS

22. HOME TEAM FANS HAVE GREATER RECALL
Source: SmithGeiger, August 2014.
2x
25% 26% 34%
21% 27% 25%
51% 41% 53% 45% 51% 46%
MALE FEMALE 25-34 35-54 $75K OR LESS MORE THAN $75K
Recall Official Sponsor of Game/Show Over the Past Month (% Yes)
PRIMETIME
MORE LIKELY
TO RECALL THE
PROGRAM SPONSOR

23. HTS BUILDS LASTING RELATIONSHIPS

25. BRANDS BUILD LASTING RELATIONSHIPS

26. TRIBE
COMMUNITY
TEAM/RSN
IMPRESSIONS
HTS INFLUENCE
Viewer Experience Consumer Influence
Purchase
Awareness
Trust
Brand transference
Loyalty/Recommendation
IMPRESSIONS

28. On-Air
• Pre, In-Game, Post
• In-game Features
• Vignettes
• :05, :15, :30 spots
• Special Programming
• Local Talent
Stadium
• Events & Hospitality
• Promotions
• Product Activations
• Video Across Screens
• Signage
• PA Announcements
• Jumbotron Access
• VIP Experiences & Suites
Retail
• POS
• Packaging
• Product Activations
• Promotions/Giveaways
Digital & Mobile
• HTS Rewind – Sponsorship of
Video Highlights
• Advertising Opportunities
Across RSN Properties
• Custom Landing Pages/
Social Media Tabs
• Content Creation
• Email Marketing
• Text Campaigns
• Interactive 2nd Screen
Experience with Custom
Integrated Content on
Both Screens
Social Media
• Sweepstakes
• Promotions
• Access to Fox Properties,
Fox Sports Girls, & Teams

29. RECORD BREAKING SOLUTIONS
Opening Day/Night & Week
First Round of Playoffs
• Unique ownership
opportunity
• Highly rated, record
breaking games
• High brand visibility

30. REASONS TO INVEST WITH HTS
• Live sports is a safe investment
• Reach fans across generations and in their local
communities on any scale: local, regional, national
• Our impressions come with a heart attached
• Surround the Fan with your messaging at multiple touch
points where fans enjoy the game
• Let HTS help you create your own custom campaign
• Invest early

31. Reach fans in their seats and suites and in
high traffic areas like the concourse, bars,
lounges, and at concessions stands
• The seamless in-stadium/arena complement to your
television presence
• +50 of the nation’s best MLB, NBA, & NHL venues
• +20,000 screens
• Reaches +60M engaged, upscale home team sports
fans annually
• Nielsen measured fan engagement
• Provides video advertising, sponsored partnerships,
in-venue experiences, social media activations
FANS NEVER TAKE THEIR EYES OFF THE GAME

32. HTS Rewind: 32.6MM video uniques and
773MM video views
• ESPN 23.1 MM Uniques
• Yahoo!/NBC Sports 15.4 MM Uniques
• CineSport 10.8 MM Uniques
Extend the reach of your TV buy, reaching
passionate local fans, aggregated into
the largest national audience in digital
sports video highlights
Featured on 450+ of the most prominent
news sites across the country including:
NY Times, NY Daily News, LA Times, Chicago Tribune,
Philadelphia Inquirer, Dallas Morning News, Boston Globe,
San Francisco Chronicle and many more
Source: Comscore Video Metrix, November 2014 (perform Sports ePlayer_US/CA).
Buy a specific
sport, region/market,
day-part, demo,
behavioral
Companion Banner
Custom Overlay
:15/:30 Custom
Brand Pre-roll
And
Custom Bumpers

33. ON-AIR, IN-GAME FEATURES
Custom Duet AnimationDuet Element Full Screen Duet Element
Elevator Custom Open Animation Gameflow

34. THE HTS PORTFOLIO
NORTHWEST
PITTSBURGH
ROCKY MOUNTAIN
SOUTHWEST

35. HOME TEAM
REGIONS:
MAKING A DIFFERENCE

36. HOME TEAMS WIN WITH LEGENDARY TALENT

37. SPANNING ACROSS GENDERS AND GENERATIONS
1/3
Source: 2013 NBA Home Team Fan Female Engagement Study. *Source: Nielsen NSI, Live+SD, 16 LPM Markets & Nielsen NSI, Live+SD, 19 LPM Markets. Millennials P15-
Higher composition of millennials
beating out primetime favorites.*
27% 23%
are female 19% 14% 16%

38. HTS IS HOME TO MEN 18-34 IN PRIMETIME
0.5
1.0 1.0
1.2
Source: Nielsen NSI, Live+SD, TV Ratings, 25 LPM Markets, Weighted Average by UE and Duration, Primetime defined as M-Sat 8-11p, Sun 7-11p (Nielsen Broadcast Pattern), 2014.
2014 TV Ratings

39. THE FRIENDS AND FAMILY EFFECT
HTS Viewers vs. Primetime Viewers
Source: SmithGeiger, August 2014.

40. ENGAGING FANS ACROSS THE BOARD
Home Team Game vs.
Primetime Show
3x
2.4x
2.6x
3x
HTS
Home Team Fans vs.
Primetime Viewers
2x
1.8x
2x
2.2x
*Source: Nitto Tires (JAN ’14 Wave) Ad Awareness and Affinity Study – SG.Source: 2013 MLB Home Team Fan Engagement Study. **Source: 2013 NBA Home Team Fan Female Engagement Study.
2.7x
2.7x
2.3x
2.7x
More trust in ads
More loyalty to a brand
More likely to purchase
More likely to recommend
Millennials* Females**

41. THE BIG FOUR CONTINUES TO DECLINE
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
6.78
4.39
2.48 2.41
NHL
Lockout
Source: Nielsen NSI, TV Household Ratings, Weighted Local Market Average Based on Participating Teams, Various Number of Markets, Various Number of Teams.
Primetime
Broadcast

42. 2.89
0.79
0.33
0.2
0.18
DOMINATING THE COMPETITION: SEASON AFTER SEASON
2014 2013-2014 2013-2014
Source: Nielsen NSI, Live+SD, “Live,” MLB, 28 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NBA, 26 Teams, 25 Local Markets. Source: Nielsen NSI, Live+SD, “Live,” NHL, 21Teams, 18 Local Markets.
2.06
1.36
1.72
1.45
0.36

43. LOYAL FANS ARE OUR STRENGTH
Source: Nielsen NSI, Live+SD, MLB Daily Highlights, 9/11/14.
Opening night of the highly anticipated
premiere of Thursday Night Football
MLB Week 24
7 out of 10 teams grew their ratings!
vs.

44. 38%
20%
42%
24%
10%
66%
33%
28%
39%
18%
31%
51%
22%
38%
40%
10%
12%
78%
LeBron’s return
home in Cleveland
(HTS did not have a
side-by-side game)
ON ANY GIVEN NIGHT…
Source: Nielsen NSI, Live+SD, MLB Daily Highlights, 10/30/14.
25%
19%
56%
21%
37%
42%
College Football’s
defending Champions
in the undefeated and
#2 ranked Florida
St. Seminoles
Regular season
NHL and NBA

45. EVERY SEASON OR
ONCE EVERY FOUR YEARS
2.9 3.1
Source: Nielsen NSI,
Live+SD, MLB, 25
Local Markets.
2014 MLB Season Avg.

46. Source: Nitto Tires 2013.
WE MAKE NEW BRANDS FAN HEROES
#5out of the 21
most recognized
brands after the
campaign aired
O unaided recall
of the Nitto brand
From
to 5%

47. BUILDING CUSTOM CAMPAIGNS WITH OPTIONS
41
# of
Networks
1provides
nationwide coverage
provide
nationwide coverage
41
1
unique messages
and calls to action
in each market
message and
call to action
National
Regional Regional
or
Regional
1
national retailer
or
Multiple
regional retailers
across the nation
National National Regional 1national retailer

48. WATCH US ANYWHERE

49. LIVE GAMES AND CONTENT ON DEMAND
Presenting sponsorship opportunities
across all marketing and media include:
TV
• In-game commercials
• Pre, in, and post game features
Digital
• Digital media banners, pre/mid-rolls
• Social media posts and ads
In-Arena
• Displays, signage, PA announcements, programs,
and other promotional collateral
• Premium items given to fans

50. REPLAY
REVIEW
change to the game
Stronger
confirmation of calls
Strengthens the
accuracy of the game
History Making

51. 26teams
75instant replays
during the season
~
2min
average length of
each challenge
1min
branding appears
on screen

52. FAN CONNECT
Bring your brand and our fans
together like never before!
• A live Multi-media, interactive
polling/voting/Q&A enhancement
• Encourages organic support and
discussion by on-air talent
• Actual results are shown and
discussed live on-air
• Ability to provide additional content,
a promotional offer, coupon, etc.,
directly to the fans

53. MLB REPLAY REVIEW PRICING
Season long sponsorship
(April 2015 - October 2015)
• 150 National Equivalent MLB In-Game Units
• 150 National Equivalent Post-Game Show Units
• HTS Rewind Custom Sponsorship
• Plus MLB Instant Replay Challenge Sponsorship
Feature Every Other Game
• Price: $18.4M

55. MAJOR LEAGUE SOCCER
• Season: March through October
• Access to majority of the 34 games
per team per season
• Opportunities for brand Integration
• Pre, In-Game, Post Sponsorships
WESTERNEASTERN

56. HOT CONFERENCES. TOP SCHOOLS. BIG GAMES.
145 40145 35